Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$133K - $267K *

Optimize technology capabilities for client lifecycle management, collaborating with diverse teams to enhance client servicing, streamline workflows, and drive operational efficiency in a fast-paced e...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$168K - $178K *

Transform your career by leading product marketing strategies that drive customer engagement and retention. Collaborate with cross-functional teams to launch innovative products and enhance user exper...

Yesterday

  •   5 - 7 years exp.  •   Media

$150K - $190K *

Transform healthcare by leading the development of scalable clinical programs. Collaborate with cross-functional teams to enhance patient outcomes and streamline onboarding processes while ensuring co...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$82K - $112K *

Shape compelling product narratives by leveraging market insights and AI tools. Collaborate cross-functionally to drive go-to-market strategies, ensuring impactful messaging and training materials tha...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$164K - $262K *

Join a team that's dedicated to shaping brand strategy and campaign execution. Drive integrated marketing efforts across product lines, ensuring cohesive narratives and measurable outcomes that elevat...

Reposted 2 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Create impactful marketing strategies to enhance partnerships, drive business development initiatives, and lead successful commercialization efforts while collaborating with cross-functional teams to...

Reposted 3 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$115K - $155K *

Drive product excellence by leading cross-functional teams to transform customer insights into innovative media experiences. Own strategy, roadmap, and execution from concept to launch, ensuring align...

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$115K - $155K *

Join a dynamic team to define and execute product strategies, guiding cross-functional collaboration from concept to launch. Leverage customer insights and market trends to enhance media and entertain...

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$115K - $155K *

Join a team that's redefining product management by leading cross-functional initiatives from concept to launch. Leverage customer insights and market trends to drive strategy and execution for innova...

Yesterday

  •   5 - 7 years exp.  •   Enterprise Technology

$109K - $160K *

Shape the future of the Ring Appstore by leading innovative marketing strategies, driving growth through multi-channel campaigns, and collaborating with cross-functional teams to enhance customer enga...

Yesterday

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$124K - $192K *

Shape the future of commercial marketing by leading strategic initiatives that drive engagement and revenue growth across North America. Collaborate with cross-functional teams to enhance market prese...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$128K - $214K *

Empower cross-functional teams to deliver complex technical programs, ensuring alignment with business goals. Lead planning, execution, and stakeholder communication while fostering a collaborative en...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $150K *

Drive your career with a leadership role overseeing brand advertising strategy, budget, and execution across multiple channels. Lead a team and collaborate with agencies to enhance brand visibility an...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$160K - $287K *

Lead the charge in shaping technology product strategy for a Specialty Business Unit, managing end-to-end delivery and building a high-performing team while aligning product goals with overall enterpr...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$143K - $216K *

Champion your career by driving product marketing strategies in a dynamic B2B SaaS environment. Collaborate cross-functionally to create impactful enablement materials and programs that empower sales...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$143K - $216K *

Shape impactful product marketing strategies to empower sales teams, drive enablement, and enhance customer engagement in a dynamic B2B SaaS environment, leveraging AI technologies and Salesforce's ex...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$250K - $305K *

Transform marketing strategies through data and AI, leading a comprehensive digital transformation. Collaborate across teams to enhance customer understanding, optimize workflows, and align with regul...

4 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$250K - $305K *

Lead the transformation of marketing capabilities by architecting data, technology, and AI workflows to enhance audience understanding, optimize content delivery, and ensure regulatory compliance acro...

4 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$110K - $130K *

Partner with us to drive growth through strategic supplier engagement in the Specialty surfactants market, collaborating across teams to implement effective programs and enhance business relationships...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$228K - $344K *

Revolutionize user experiences as you lead a skilled team, driving product growth through innovative design strategies that enhance customer journeys while ensuring alignment with business goals and b...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Consumer Technology

$228K - $322K *

Shape the user experience landscape by leading a talented team empowering product-led growth. Drive strategic design initiatives, innovate processes with AI, and align cross-functional partners to opt...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Consumer Technology

$244K - $390K *

Drive innovative product experiences that enhance user growth and revenue. Lead a talented design team to architect seamless workflows, integrating AI tools while ensuring designs are user-centric, ac...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Consumer Technology

$130K - $140K *

Empower growth by driving enterprise sales in healthcare, building executive relationships, and executing strategic account plans to secure large, complex opportunities while collaborating across team...

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$135K - $160K *

Accelerate progress at the forefront of the US Gastrointestinal business, driving strategic initiatives and enabling executive leadership to achieve measurable outcomes while enhancing customer relati...

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$177K - $250K *

Empower growth as you lead brand strategy, manage P&L, and drive performance across channels. Collaborate with cross-functional teams to optimize creative and social commerce, ensuring accountability...

1 week ago

  •   8 - 10 years exp.  •   Food & Beverages

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.