Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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$135K - $160K *

Unlock growth by leading sales initiatives and driving new opportunities in Salesforce services. Collaborate with teams to develop strategic solutions, manage client relationships, and exceed revenue...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$125K - $150K *

Empower growth by leading sales initiatives, driving new opportunities, and collaborating with teams to deliver Salesforce solutions that meet client needs and exceed revenue targets in a dynamic envi...

Toronto, ONIn-Person

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$175K - $210K *

Unlock potential by leading AI product management to drive innovation and scale. Collaborate with cross-functional teams to shape AI strategy, enhance user experience, and deliver impactful solutions...

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$120K - $145K *

Join a dynamic team to shape lifecycle marketing strategies that engage merchants at every stage. Drive email, SMS, and in-app initiatives to enhance activation, retention, and multi-product adoption...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $160K *

Support our marketing operations by optimizing workflows, data structures, and AI-driven processes. You'll enhance campaign execution and collaboration across teams, ensuring scalable and repeatable m...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$130K - $176K *

Empower a dynamic team by leading supply chain strategies, enhancing material availability, and optimizing inventory management across multiple sites to meet business goals and customer commitments in...

3 days ago

  •   8 - 10 years exp.  •   Aerospace & Defense

$150K *

Shape the future of our product by leading strategic direction and cross-functional collaboration. Utilize UX research and insights to inform product design, delivery, and ongoing evolution while driv...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$190K - $230K *

Join a team that's redefining product discovery in e-commerce. Lead the end-to-end experience from search to cart, collaborating across functions to enhance customer engagement and drive conversion th...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$180K - $270K *

Transform marketing strategies by leading AI and automation initiatives across go-to-market operations. Drive innovation, governance, and team development while ensuring measurable impact on revenue a...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$130K - $160K *

Transform the user experience and operational workflows in a complex two-sided marketplace. Lead product initiatives that enhance clinician and district interactions, streamline processes, and drive i...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$80K - $95K *

Transform customer experiences into lasting relationships by leading impactful marketing campaigns, driving product adoption, and fostering customer advocacy through innovative strategies and collabor...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Champion customer engagement by crafting impactful marketing campaigns that drive product adoption and advocacy. Collaborate across teams to enhance customer experiences and ensure effective communica...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$130K - $190K *

Pioneer analytics excellence by leading North America's service operations strategy. Drive data-driven decision-making, enhance performance visibility, and build scalable analytics capabilities to del...

5 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$130K - $190K *

Drive the North America Service Strategy & Operations analytics vision, enhancing decision support through data and AI. Collaborate with senior leaders to translate insights into actionable business o...

San Francisco, CARemote

5 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$180K - $215K *

Join a team that empowers strategic product marketing initiatives in the Hyperscale Data Center segment, focusing on market insights, product roadmaps, and partner collaborations to drive revenue and...

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$220K - $248K *

Engage as a senior product leader to drive the development of a Banking as a Service platform, enabling innovative financial solutions through analytical thinking and cross-functional collaboration, t...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$220K - $248K *

Partner with us to drive the evolution of our Banking as a Service platform, transforming the financial landscape. Use your analytical skills to craft innovative solutions that enhance client offering...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$220K - $248K *

Join a team that's revolutionizing the financial services landscape by building a next-gen Banking as a Service platform. You'll lead product development, influence cross-functional alignment, and dri...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$220K - $248K *

Lead the charge in developing innovative financial products through our Banking as a Service platform, utilizing first principles thinking to create a user-focused experience while collaborating acros...

RemoteRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$115K - $160K *

Lead cross-functional initiatives to drive product marketing strategies, ensuring customer voice shapes offerings. Collaborate with teams to enhance market presence and deliver compelling narratives t...

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$177K - $239K *

Drive the end-to-end technical delivery of a cutting-edge advertising program, orchestrating cross-functional dependencies to achieve key milestones and enhance advertiser engagement through innovativ...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$100K - $125K *

Lead the charge in driving high-quality lead generation campaigns. Manage paid acquisition channels, optimize performance, and leverage data to enhance lead volume and quality while achieving growth g...

Victoria, BCIn-Person

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$105K - $135K *

Lead innovative digital marketing strategies to drive high-quality lead generation. Manage and optimize paid acquisition campaigns, leveraging data insights to enhance performance and achieve growth o...

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Join a team that's redefining media pricing and transactions by creating and executing customer-focused product strategies, enhancing user engagement, and navigating a complex media landscape through...

United StatesRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Media

$170K - $185K *

Join us in leading the Data Intelligence roadmap, collaborating with cross-functional teams to deliver innovative solutions that empower financial institutions to leverage data for impactful business...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.