Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$90K - $105K *

Transform your career by driving innovative product strategies in a dynamic environment. Collaborate with cross-functional teams, engage with executive leadership, and lead the development of cutting...

Reposted 2 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$105K - $120K *

Transform the future of product management by leading cross-functional teams, driving innovation, and developing market-driven solutions in a dynamic environment. Engage with stakeholders to deliver i...

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Elevate your career by leading global GTM Sales Enablement initiatives. Drive product strategy into sales execution, enhance seller productivity with AI tools, and collaborate with cross-functional te...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $120K *

Transform marketing operations by building AI-driven analytics and reporting systems. Collaborate with leadership to enhance pipeline visibility and drive data-informed decisions, ensuring effective c...

Boston, MARemote

4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Transform marketing operations by building an AI-driven analytics function. Lead the design of cohort-based reporting and attribution models, ensuring data integrity and actionable insights for pipeli...

4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $167K *

Develop and optimize digital conference experiences, ensuring alignment with attendee needs and business goals. Lead cross-functional teams to enhance web strategies, improve engagement, and drive mea...

4 days ago

  •   5 - 7 years exp.  •   Business Services

$91K - $120K *

Join a team that's redefining product marketing by leading go-to-market strategies and driving customer engagement. Collaborate across functions to translate product innovations into compelling value...

RemoteRemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Manage US customer retention programs to enhance loyalty and value. Lead advocacy initiatives and migration communications, ensuring seamless customer journeys. Collaborate cross-functionally to optim...

RemoteRemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Elevate customer retention and advocacy through strategic programs, managing US-focused customer journeys. Collaborate cross-functionally to enhance engagement and ensure compliance, while driving ins...

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$280K - $310K *

Lead the charge in shaping caregiver marketing strategies for a groundbreaking epilepsy portfolio. Drive awareness and engagement while leveraging AI insights to enhance caregiver experiences and supp...

Reposted 2 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$150K - $180K *

Drive the GTM sales enablement strategy, enhancing seller productivity through AI and modern tools. Collaborate globally with leadership to ensure launch readiness and cohesive messaging, while leadin...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$148K - $195K *

Lead the charge in patient marketing strategy for Hidradenitis Suppurativa. Drive DTC campaigns, manage cross-functional teams, and develop impactful promotional materials to enhance patient engagemen...

Yesterday

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$150K - $180K *

Champion innovative solutions by leading a dynamic team focused on delivering exceptional customer value. Drive projects from inception to execution, fostering a culture of collaboration and experimen...

Today

  •   Less than 5 years exp.  •   Enterprise Technology

$168K - $257K *

Champion transformative MarTech strategies to drive client success through AI and automation. Collaborate with cross-functional teams to assess, design, and implement solutions that enhance marketing...

2 weeks ago

  •   8 - 10 years exp.  •   Media

$171K - $257K *

Innovate the nonprofit marketplace strategy by defining customer profiles, shaping product positioning, and driving alignment across teams. Lead product validation and go-to-market initiatives to enha...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Elevate your career by leading US marketing initiatives, translating global strategies into impactful regional campaigns, and driving customer engagement through innovative field marketing and account...

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$170K - $205K *

Unlock the potential of our Pro offering by leading product strategy and roadmap. Collaborate across teams to enhance customer experiences for short-term rental operators and HOAs, ensuring scalable s...

United StatesRemote

Yesterday

  •   8 - 10 years exp.  •   Hospitality & Recreation

$140K - $175K *

Drive product development for automated decision systems, enhancing acquisition strategies across platforms. Collaborate with cross-functional teams to prioritize roadmaps, manage dependencies, and tr...

6 days ago

  •   Less than 5 years exp.  •   Hospitality & Recreation

$117K - $184K *

Take ownership of product strategy and lifecycle management, driving growth and innovation across multiple channels. Collaborate with cross-functional teams to deliver compelling products that meet co...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$117K - $184K *

Develop and execute innovative product strategies, driving growth and market leadership through cross-functional collaboration and consumer insights. Own the product lifecycle from concept to commerci...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$145K - $185K *

Join a dynamic team as a Senior Marketing Analytics Manager, driving marketing performance measurement and insights. Collaborate cross-functionally to build impactful reporting and attribution models...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$130K - $143K *

Lead the charge in developing and executing innovative marketing strategies for a digital platform, driving partner engagement and business growth through compelling storytelling and strategic positio...

Georgia, USRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$181K - $318K *

Lead the charge in developing innovative marketing strategies for aerospace, driving business growth and fostering key customer relationships while managing a high-performing team to achieve global ob...

3 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$187K - $377K *

Empower your career by managing our cutting-edge SASE and Security hardware portfolio, driving technical specifications and performance while collaborating cross-functionally to elevate customer exper...

Reposted 5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$113K - $188K *

Champion the development of innovative tools for customer service teams, enhancing agent efficiency and service quality. Collaborate across departments to drive product strategy, leveraging data and u...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.