Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$163K - $220K *

Transform customer experiences by leveraging your deep Adobe expertise to drive innovative solutions, engage stakeholders, and influence growth strategies across diverse industries in a highly visible...

Maryland, USRemote

Today

  •   11 - 15 years exp.  •   Media

$150K - $180K *

Transform competitive intelligence by building a robust program that benchmarks products, analyzes market dynamics, and enhances positioning. Collaborate across teams to drive insights and support sal...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $150K *

Accelerate your career by leading sales growth and strategic partnerships in the Executive Benefits sector. Drive revenue, expand market presence, and enhance employee protection through innovative id...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$75K - $100K *

Shape attendee marketing strategies for diverse events, focusing on value propositions, pricing, and retention initiatives. Collaborate with cross-functional teams to drive audience engagement and sat...

Yesterday

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$103K - $150K *

Champion strategic marketing campaigns to acquire and retain clients, leveraging digital and traditional methods. Collaborate with sales and marketing teams to optimize client journeys and drive measu...

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$103K - $150K *

Elevate client engagement by executing strategic marketing campaigns that drive acquisition and retention. Collaborate with sales and marketing teams to optimize client journeys and deliver measurable...

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$103K - $150K *

Engage clients by executing strategic marketing campaigns that drive acquisition and retention. Collaborate with sales and marketing teams to optimize client journeys and deliver measurable results th...

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$103K - $150K *

Lead the charge in executing strategic marketing campaigns to acquire and retain clients. Collaborate with sales and marketing teams to optimize client journeys and deliver high-quality leads, driving...

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Strategize product positioning and go-to-market initiatives to drive adoption and revenue growth. Collaborate across teams to translate product capabilities into compelling messaging and execute integ...

Today

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$125K - $150K *

Architect a comprehensive sales enablement program to enhance onboarding, product training, and continuous learning for a dynamic sales team, collaborating with leadership and partners to drive measur...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$165K - $210K *

Transform customer engagement by leading the ad product strategy and execution. Collaborate with cross-functional teams to optimize workflows and drive adoption of innovative AI-powered solutions in a...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$140K - $160K *

Engineer a comprehensive lifecycle program from the ground up, overseeing customer engagement from initial quote to policy issuance. Collaborate cross-functionally to optimize retention strategies and...

2 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$130K - $160K *

Unlock your potential as a Senior Product Marketing Manager, driving go-to-market strategies, leading product launches, and empowering sales teams. Collaborate across departments to enhance positionin...

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$120K - $150K *

Transform the landscape of programmatic media sales by driving new business with mid-sized agencies. Leverage first-party data solutions to enhance marketing strategies and build lasting relationships...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$160K - $170K *

Partner with us to drive integrated marketing strategies globally, ensuring seamless collaboration across channels and regions. Lead complex planning processes, resolve conflicts, and enhance organiza...

3 weeks ago

  •   11 - 15 years exp.  •   Retail & Consumer Goods

$117K - $185K *

Innovate with a dynamic product marketing team to shape compelling narratives and go-to-market strategies that drive revenue and redefine enablement in the AI era. Collaborate across functions to conn...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$138K - $197K *

Join a team that's shaping the future of advertising technology by guiding innovative products from conception to launch, collaborating across functions to enhance user experience and drive impactful...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $145K *

Unlock potential by driving AI security marketing initiatives, creating demos, and collaborating with cross-functional teams to enhance product visibility and adoption. Serve as the technical voice fo...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Information Technology

$141K - $205K *

Unlock potential by leading global partner marketing initiatives, crafting compelling narratives, and executing high-impact content strategies to enhance engagement and showcase the value of the Googl...

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$205K - $277K *

Strategize the future of QuickBooks Advanced by defining multi-year product strategies, leveraging market insights, and driving cross-functional alignment to enhance competitive positioning in the mid...

2 weeks ago

  •   11 - 15 years exp.  •   Consumer Technology

$68K - $98K *

Lead the charge in elevating agency visibility through strategic marketing initiatives, enhancing reputation across advertising, sports, and entertainment sectors while collaborating with senior leade...

2 weeks ago

  •   Less than 5 years exp.  •   Business Services

$205K - $277K *

Champion lifecycle marketing strategies to enhance customer engagement and revenue for Capital products. Leverage data-driven insights and AI to optimize customer journeys across multiple channels, en...

3 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$120K - $145K *

Elevate your career by leading strategic product marketing initiatives, managing high-impact projects, and collaborating cross-functionally to drive value propositions in enterprise technology, includ...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$122K - $199K *

Lead strategic product marketing initiatives to enhance faculty adoption and drive portfolio growth in legal education. Collaborate across teams to align goals, develop market strategies, and optimize...

4 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$210K - $250K *

Transform the product marketing landscape by leading go-to-market strategies for cutting-edge AI and cloud solutions. Collaborate cross-functionally to craft compelling narratives that resonate with c...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.