Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$125K - $150K *

Shape the future of product marketing by bridging product and go-to-market teams. Drive impactful messaging, enablement, and strategies that resonate with audiences, ensuring alignment in a fast-paced...

RemoteRemote

4 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$130K - $160K *

Join a dynamic team to drive Ramp's vertical GTM strategy, focusing on Construction, Nonprofits, and Public Sector. Influence product development, market positioning, and sales strategies to enhance g...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$145K - $175K *

Unlock potential by leading vertical strategies that drive growth in finance operations. Own the go-to-market model, influence product development, and become the market expert to ensure Ramp excels i...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Join a dynamic team as a Technical Product Marketing Manager, where you'll craft compelling narratives for innovative ML products, collaborate with cross-functional teams, and drive successful product...

Today

  •   Less than 5 years exp.  •   Information Technology

$120K - $145K *

Shape the future of product marketing by crafting compelling narratives for technical products, collaborating with cross-functional teams, and driving successful launches that resonate with ML enginee...

Today

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Lead the charge in positioning our CRM for roofing contractors. Own strategy, messaging, and go-to-market for AI products, driving awareness and adoption while collaborating across teams to prove impa...

Today

  •   Less than 5 years exp.  •   Information Technology

$152K - $221K *

Transform the YouTube Ads experience by leading global strategy and commercialization efforts for the Ads API product suite, ensuring alignment across teams and driving partner adoption through innova...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $110K *

Lead the charge in defining strategic visions and multi-service roadmaps for medium to large accounts, integrating marketing with cross-functional business strategies to drive growth and client satisf...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$117K - $147K *

Lead the charge in shaping product marketing strategies that drive growth and market differentiation. Collaborate with cross-functional teams to execute go-to-market initiatives and influence product...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$160K - $200K *

Lead the charge in driving innovative paid media campaigns globally, managing large-scale budgets to enhance brand visibility and subscriber growth. Collaborate cross-functionally to create impactful...

2 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$200K - $230K *

Lead the comprehensive marketing function, driving customer growth through integrated strategies across brand, retail, digital, and lifecycle marketing, while optimizing performance and maintaining br...

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Accelerate our go-to-market strategy by leading product marketing initiatives, enhancing software release processes, and driving customer engagement through compelling messaging and technical content...

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$184K - $356K *

Shape the future of AI infrastructure by leading product marketing initiatives for a cutting-edge platform. Collaborate across teams to define messaging, develop go-to-market strategies, and translate...

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$200K - $230K *

Unlock your potential by shaping impactful go-to-market and marketing strategies that propel revenue growth. Collaborate with executive leadership to drive analytics-focused decision-making and transf...

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Technical Services

$123K - $205K *

Shape the future of integrated marketing by leading multi-channel campaigns that drive engagement and growth. Collaborate across teams to translate strategies into compelling narratives and ensure coh...

5 days ago

  •   8 - 10 years exp.  •   Healthcare

$205K - $277K *

Partner with us to shape the future of mid-market product marketing by building strategic relationships with accounting firms and solution providers, driving growth through effective enablement and fe...

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$145K - $185K *

Join a team that's driving marketing excellence by owning and scaling our marketing operations. You'll lead cross-functional projects, optimize tech stacks, and ensure data integrity to enhance pipeli...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$135K - $160K *

Unlock your potential by driving revenue growth and building key client relationships in a dynamic environment. Lead market strategy while engaging Gen Z and Gen Alpha audiences, delivering innovative...

Reposted 4 days ago

  •   8 - 10 years exp.  •   Media

$150K - $180K *

Champion growth by driving key client relationships and innovative solutions across media and digital sales. Leverage your experience to craft tailored strategies that engage essential Gen Z and Alpha...

Reposted 4 days ago

  •   8 - 10 years exp.  •   Media

$95K - $115K *

Transform channel marketing strategies by building innovative programs that drive growth in industrial and automotive sectors. Collaborate with sales leadership to navigate ambiguity and create impact...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$120K - $145K *

Join a team that's redefining product marketing in B2B SaaS. Collaborate closely with sales and product teams to craft compelling narratives, build essential sales tools, and drive successful product...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$108K - $130K *

Lead the charge in developing product marketing strategies that drive consumer insights and align with business objectives. Oversee cross-functional collaboration to create strong product assortments...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$95K - $115K *

Shape the future of product marketing by crafting compelling narratives and go-to-market strategies that resonate in regulated industries, while driving collaboration and enabling sales teams to succe...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Pioneer innovative marketing strategies that elevate brand identity, drive demand, and unify cross-functional teams. Lead the charge in leveraging AI tools to enhance operations and storytelling while...

Today

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$175K - $210K *

Empower organizational success by partnering with senior leaders to translate strategy into actionable results. Drive operational excellence across functions, enhance decision-making, and lead transfo...

1 week ago

  •   11 - 15 years exp.  •   Telecommunications & Hardware

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.