Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$165K - $185K *

Lead the marketing growth strategy for a dynamic team, driving customer acquisition through innovative campaigns across digital and traditional channels. Collaborate with cross-functional partners to...

3 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$130K - $160K *

Join a dynamic team to drive integrated marketing strategies that enhance brand visibility and support business growth through innovative campaigns, digital activation, and thought leadership across m...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$113K - $149K *

Join a team that's driving innovation in Energy SaaS. Lead product strategies, modernize offerings, and collaborate cross-functionally to enhance customer value and profitability while achieving measu...

Today

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Lead strategic product initiatives in advanced surgical technologies, driving development and commercialization efforts. Collaborate with cross-functional teams to enhance orthopedic outcomes and proc...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$100K - $150K *

Shape the future of event technology by leading product marketing initiatives. Drive positioning, messaging, and competitive strategy while collaborating across teams to enhance customer engagement an...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $150K *

Join a dynamic team to shape the future of event technology. Lead product positioning, messaging, and competitive strategy while collaborating across departments to drive market success and customer a...

Maryland, USRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $150K *

Champion the narrative for our Event Experience OS, driving positioning, launches, and competitive strategy. Collaborate across teams to enhance sales enablement and analyst relations, ensuring clear...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $150K *

Lead the charge in shaping the positioning and messaging for a cutting-edge Event Experience OS. Collaborate across teams to drive product launches, competitive strategy, and sales enablement, ensurin...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

The Senior Marketing Manager will lead marketing initiatives to drive brand growth, client engagement, and revenue performance in a defense tech startup. This role involves overseeing the planning and...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$125K - $150K *

Lead the transformation of marketing operations by enhancing efficiency, collaboration, and measurable impact through AI, automation, and data-driven insights, while overseeing strategic planning and...

5 days ago

  •   8 - 10 years exp.  •   Information Technology

$95K - $115K *

Join a dynamic team to manage product strategy and drive growth in the Americas. Collaborate with cross-functional teams to identify opportunities, develop marketing plans, and launch innovative medic...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Partner with us to drive growth by managing key distribution relationships nationwide. This role demands extensive travel and a proactive approach to building partnerships and executing strategic acco...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$150K - $180K *

Elevate your career by leading integrated marketing strategies that drive growth, engage enterprise buyers, and strengthen partnerships in the Data, AI, Cloud, and Digital Transformation sectors. Coll...

1 week ago

  •   11 - 15 years exp.  •   Information Technology

$155K - $185K *

Unlock potential by leading product development and market strategy in a fast-paced advertising tech environment. Drive innovation while ensuring data integrity and seamless integration for unique cus...

Reposted 4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $115K *

Join a team that's driving customer engagement through innovative marketing strategies. Leverage your expertise to develop impactful campaigns, analyze market trends, and enhance customer loyalty, con...

Yesterday

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$88K - $105K *

Elevate customer engagement and loyalty by developing impactful marketing strategies. Collaborate with sales teams to analyze trends and execute targeted campaigns that drive growth and enhance brand...

Yesterday

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Strategize and drive go-to-market initiatives, becoming the expert on buyer motivations and behaviors. Collaborate across teams to shape campaigns, sales strategies, and product priorities, ensuring a...

2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$175K - $210K *

Shape the future of product-led growth by leveraging AI to enhance customer experiences. Lead cross-functional teams to drive acquisition, engagement, and retention through innovative product strategi...

San Diego, CARemote

1 week ago

  •   11 - 15 years exp.  •   Information Technology

$175K - $210K *

Transform the customer journey by leading product-led growth strategies, leveraging AI to enhance acquisition, engagement, and retention. Drive innovation from concept to launch, collaborating across...

1 week ago

  •   11 - 15 years exp.  •   Information Technology

$137K - $180K *

Champion innovation as you drive product strategies, oversee development, and lead marketing initiatives for unique Epson products. Collaborate across teams to optimize product lifecycle and align wit...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Champion the Brand P&L by leading strategic marketing initiatives, enhancing brand visibility, and achieving sales targets in the Home and Garden sector through omnichannel strategies and data-driven...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$180K - $200K *

Shape the future of cybersecurity by leading product marketing initiatives that bridge product, sales, and market needs. Drive go-to-market strategies, create compelling narratives, and empower teams...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$160K - $190K *

Drive the charge in delivering innovative digital asset solutions by aligning cross-functional teams, managing execution, and ensuring strategic objectives are met. Foster collaboration and accountabi...

3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$160K - $190K *

Lead cross-functional teams to execute digital asset solutions, aligning strategy with delivery. Drive accountability, manage risks, and foster collaboration to ensure timely, budget-compliant project...

3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$118K - $144K *

Unlock potential by driving lifecycle marketing strategies that enhance customer engagement and retention. Collaborate cross-functionally to create personalized experiences that foster meaningful rela...

3 weeks ago

  •   5 - 7 years exp.  •   Media

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.