Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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$100K - $120K *

Elevate innovation in product management for a dynamic, cloud-based flight platform. Collaborate with cross-functional teams to deliver impactful features, drive customer engagement, and leverage AI t...

1 month ago

  •   Less than 5 years exp.  •   Enterprise Technology

$125K - $150K *

Reimagine the future of cybersecurity by crafting compelling narratives that bridge product, sales, and market needs. Drive go-to-market strategies and empower teams with impactful messaging that reso...

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$148K - $185K *

Drive product strategy and innovation to enhance vertical partnerships, focusing on tailored experiences across industries. Collaborate cross-functionally to deliver impactful solutions that boost use...

RemoteRemote

2 weeks ago

  •   8 - 10 years exp.  •   Media

$174K - $255K *

Shape the future of digital commerce by driving strategic growth initiatives that enhance customer engagement and purchasing experiences across multiple channels. Lead product strategy and execution t...

Reposted 5 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$135K - $160K *

Shape market research strategies by collaborating with marketers to uncover customer insights, leveraging AI tools for enhanced analysis and synthesis, and driving actionable recommendations that infl...

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$120K - $140K *

Champion a dynamic marketing team by driving growth strategies, optimizing paid media, and enhancing retention efforts. Lead hands-on initiatives to elevate brand presence and foster team development...

Toronto, ONRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$120K - $140K *

Champion the marketing strategy, driving growth through paid media, lifecycle programs, and team development. Lead hands-on initiatives to optimize performance and enhance brand presence across multip...

Toronto, ONIn-Person

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$110K - $130K *

Shape the future of marketing by leading product strategy and capabilities that enhance customer engagement and drive measurable outcomes across diverse business lines...

Today

  •   5 - 7 years exp.  •   Finance & Insurance

$131K - $250K *

Lead the charge in product strategy and development for innovative endoscopy imaging solutions, collaborating across functions to address clinical needs and drive commercialization while balancing str...

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$88K - $105K *

Lead integrated product marketing initiatives to enhance guest experiences across various onboard touchpoints. Manage projects independently, ensuring alignment with brand standards and effective comm...

3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$137K - $200K *

Join a team that's passionate about safeguarding sensitive data through innovative product marketing strategies for Data Loss Prevention. Leverage your expertise to drive market awareness and enable s...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Enterprise Technology

$187K - $275K *

Lead product marketing initiatives for an innovative DLP portfolio to enhance data protection and compliance, driving impactful GTM strategies and cross-functional collaboration across sales, marketin...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Enterprise Technology

$137K - $200K *

Join a team that's shaping the future of data security. Lead product marketing for critical DLP solutions, strategizing GO-to-Market initiatives and collaborating with cross-functional teams to empowe...

Reposted 1 week ago

  •   11 - 15 years exp.  •   Enterprise Technology

$120K - $145K *

Shape our narrative by leading strategic product marketing initiatives in capital markets, digital assets, compliance tech, and agentic AI—delivering impactful sales collateral and training materials...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$144K - $189K *

Drive impactful co-marketing initiatives with channel partners across the Americas, enhancing partner-sourced pipeline while ensuring alignment with sales strategies and clear ROI standards. Collabora...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Manage the product lifecycle and strategy for ceramics, driving growth and profitability through collaboration with stakeholders and market insights. Lead initiatives from concept to launch, ensuring...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Lead the charge in developing integrated marketing strategies for consumer and private banking, enhancing brand awareness and client engagement through data-driven campaigns and cross-channel executio...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $145K *

Join the charge in shaping the future of AI-driven products by defining strategy, driving market success, and collaborating with teams to deliver an unmatched experience, empowering customers to achie...

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Media

$95K - $115K *

Design and execute impactful field marketing strategies to elevate brand engagement, creating memorable customer experiences across diverse segments while driving measurable pipeline growth and nurtur...

4 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$175K - $200K *

Shape the future of product marketing by leading go-to-market strategies across multiple industries. Collaborate cross-functionally to create impactful messaging and collateral that drives customer en...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Join us in driving growth within the pharma industry by enhancing supplier relationships and optimizing product portfolios. Collaborate with cross-functional teams to deliver strategic insights and su...

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Optimize product strategies and supplier relationships to drive growth in the lubricants and metal working fluids sector. Collaborate with cross-functional teams to enhance market insights and support...

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$120K - $145K *

Shape the future of payroll and integrations by leading product vision and strategy across Canada and the US. Collaborate with a talented team to ensure accuracy and compliance while driving impactful...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Transform payroll and integrations by leading product vision across Canada and the US. Collaborate with engineers and designers to ensure accuracy and compliance while driving impactful initiatives th...

Toronto, ONIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Elevate the payroll and integrations product vision, driving initiatives across Canada and the US. Collaborate with cross-functional teams to ensure accuracy and compliance while enhancing customer ex...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.