Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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$150K - $210K *

Join a team that's driving strategic marketing initiatives to enhance demand for talent solutions. Collaborate with global teams to design impactful campaigns, manage content, and foster relationships...

2 days ago

  •   8 - 10 years exp.  •   Business Services

$150K - $210K *

Shape the future of talent solutions by leading strategic marketing initiatives, driving demand through multi-channel campaigns, and fostering collaboration between business and marketing teams to ach...

2 days ago

  •   8 - 10 years exp.  •   Business Services

$150K - $210K *

Lead strategic marketing initiatives to drive demand for talent solutions. Collaborate with global teams to design impactful campaigns, enhance brand positioning, and foster strong relationships acros...

2 days ago

  •   8 - 10 years exp.  •   Business Services

$167K - $275K *

Manage and enhance the RF product line's growth through strategic demand forecasting, supply chain optimization, and revenue tracking, while collaborating cross-functionally to streamline operations a...

Reposted today

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Drive product and business development for cutting-edge power management solutions in data center thermal management, owning strategy, execution, and market partnerships to maximize share and profitab...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$125K - $150K *

Shape the future of marketing by leading compelling storytelling and messaging for a dynamic product portfolio. Collaborate across teams to craft narratives that resonate with customers and executives...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$145K - $175K *

Champion your career by leading impactful storytelling for a dynamic product portfolio. Drive messaging and narratives across major launches and events, connecting innovation with customer value in a...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$95K - $115K *

Join a team that's shaping the future of product messaging and launch strategies. Drive impactful narratives, create compelling assets, and influence product development while collaborating across fun...

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$141K - $211K *

Lead the charge in designing and implementing innovative marketing strategies to enhance product positioning, drive customer engagement, and support sales growth through data-driven insights and colla...

Reposted today

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$88K - $105K *

Join our dynamic team as a Product Manager, overseeing product lifecycles from ideation to launch. Drive strategy, market analysis, and cross-functional collaboration to enhance product lines and meet...

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$110K - $150K *

Champion innovative marketing strategies to enhance proposals and presentations, collaborating with senior management to drive success in the San Diego and Los Angeles regions while managing multiple...

2 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$125K - $150K *

Champion integrated marketing strategies to drive growth through innovative demand generation and account-based marketing. Lead a dynamic team, optimize multi-channel campaigns, and enhance stakeholde...

Yesterday

  •   8 - 10 years exp.  •   Healthcare

$120K - $145K *

Join a dynamic team to shape consumer trust in digital identity verification. Drive impactful marketing strategies for consumer-facing products, ensuring clarity and security in messaging while enhanc...

2 days ago

  •   8 - 10 years exp.  •   Information Technology

$95K - $115K *

Shape the future of partner marketing by developing go-to-market strategies and messaging for diverse channels. Collaborate with cross-functional teams to create impactful narratives and enable partne...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$103K - $186K *

Manage the end-to-end product lifecycle for data domain products, aligning vision and strategy with business goals. Collaborate with cross-functional teams to deliver innovative solutions that enhance...

Today

  •   Less than 5 years exp.  •   Transportation

$190K - $238K *

Shape compelling vertical-specific messaging and content to drive engagement and sales in financial services. Collaborate with cross-functional teams to launch new verticals and optimize marketing str...

Today

  •   5 - 7 years exp.  •   Information Technology

$190K - $238K *

Shape the future of vertical-specific marketing by developing compelling messaging and integrated campaigns that resonate with key buyers in financial services and beyond, driving engagement and pipel...

Today

  •   5 - 7 years exp.  •   Information Technology

$100K - $120K *

Champion innovative marketing strategies for Upper Extremity products, collaborating with cross-functional teams to drive growth and enhance brand presence. Lead promotional planning, product launches...

Today

  •   5 - 7 years exp.  •   Healthcare

$135K - $160K *

Transform the content landscape by spearheading product strategy and enhancing customer experiences. Leverage AI and market insights to innovate a comprehensive product portfolio while ensuring editor...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$200K - $250K *

Shape the future of multimodal transit planning by driving product vision and execution. Lead the transition to data-driven operations, enhancing service efficiency and rider experience while collabor...

1 week ago

  •   8 - 10 years exp.  •   Transportation

$200K - $250K *

Drive the vision for a multimodal transit planning platform, optimizing operations and enhancing rider experiences through data-driven scheduling and seamless integration of planning and execution...

1 week ago

  •   8 - 10 years exp.  •   Transportation

$125K - $150K *

Shape impactful brand strategies in defense tech. Drive awareness, engagement, and demand through integrated campaigns while collaborating with stakeholders to enhance market perception and influence...

Mclean, VARemote

3 weeks ago

  •   11 - 15 years exp.  •   Staffing

$125K - $150K *

Lead the charge in defining and executing brand strategies that elevate defense tech awareness and drive demand across government and commercial sectors, while collaborating with stakeholders to creat...

3 weeks ago

  •   11 - 15 years exp.  •   Staffing

$130K - $150K *

Pioneer innovative partner marketing strategies to enhance growth across our strategic ecosystem through collaboration with sales and marketing teams, developing impactful campaigns, and strengthening...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Lead impactful product marketing initiatives to enhance brand awareness, drive user engagement, and support sales enablement. Collaborate across teams to craft compelling messaging and strategies that...

Today

  •   5 - 7 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.