Director, Patient Marketing Jobs

Explore Director, Patient Marketing opportunities on Ladders, where professionals can find vetted jobs paying $100,000 or more. These senior leaders shape how healthcare organizations connect with patients, explain services and therapies, and build meaningful experiences across the patient journey.

What Does a Director of Patient Marketing Do?

A Director of Patient Marketing develops and leads strategies that help patients discover, understand, and engage with healthcare products, services, or programs. Depending on the organization, responsibilities may include patient insights and segmentation, brand positioning, multichannel campaigns, patient education, engagement programs, and collaboration with clinical, commercial, digital, and compliance teams.

Common Responsibilities and Skills

Directors in this field often oversee marketing plans, budgets, agencies, and performance measurement. Employers may seek experience in healthcare or life sciences marketing, patient-centered communications, market research, digital marketing, analytics, and team leadership. Success also calls for clear communication, strategic judgment, and the ability to coordinate across regulated environments while keeping patient needs in focus.

Where Patient Marketing Leaders Work

Opportunities may be available with pharmaceutical and biotechnology companies, health systems, medical technology businesses, healthcare services organizations, and patient-focused agencies. Role scope varies: some positions focus on a particular brand, condition, or audience, while others lead programs across multiple products, channels, or markets.

Find Director, Patient Marketing Jobs on Ladders

Browse vetted Director, Patient Marketing listings on Ladders and discover senior roles with salaries of $100,000 or more. Review job requirements, compare opportunities, and find a position aligned with your healthcare marketing experience and leadership goals.

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$210K - $250K *

Drive the execution and oversight of clinical trials, ensuring high-quality data supports product strategy. Collaborate cross-functionally to manage clinical development programs, adhering to regulato...

1 week ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$210K - $250K *

Manage the execution and oversight of clinical trials, ensuring high-quality data supports product strategy. Collaborate with cross-functional teams to drive clinical development and maintain complian...

1 week ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$175K - $185K *

Champion strategic payer engagement to enhance access and reimbursement across a national portfolio. Drive medical policy influence and build relationships with key stakeholders to expand coverage and...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$82K - $125K *

Join our team to drive innovative analytics solutions, oversee diverse projects, and engage with clients. Leverage your expertise to transform data into actionable insights while mentoring junior anal...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Media

$285K - $475K *

Join a team that's redefining Medical Writing by leading strategic initiatives, enhancing document quality, and integrating technology to streamline processes across therapeutic areas while managing a...

2 weeks ago

  •   15+ years exp.  •   Pharmaceuticals & Biotech

$285K - $475K *

Shape the future of Medical Writing by leading strategic initiatives, enhancing document quality, and integrating technology to optimize processes across therapeutic areas while managing a high-perfor...

2 weeks ago

  •   15+ years exp.  •   Pharmaceuticals & Biotech

$79K - $116K *

Drive comprehensive marketing and public relations initiatives, managing a team to enhance community engagement through events, media relations, and promotional materials while overseeing departmental...

2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$175K - $245K *

Lead the strategic publication function for BHB-1893, driving evidence generation and dissemination in hypertrophic cardiomyopathy. Collaborate cross-functionally to ensure timely, high-quality public...

San Francisco, CARemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$175K - $245K *

Champion the publication strategy for BHB-1893, leading cross-functional teams to ensure timely, high-quality scientific communications and compliance with industry standards, while driving evidence g...

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$100K - $130K *

Lead the charge in crafting innovative marketing campaigns that drive engagement and brand storytelling. Collaborate with cross-functional teams to transform insights into impactful strategies, ensuri...

3 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$70K - $125K *

Drive impactful business analytics by delivering actionable insights and leading a team to enhance client strategies. Collaborate cross-functionally to optimize media plans and foster continuous impro...

1 week ago

  •   5 - 7 years exp.  •   Media

$133K - $200K *

Shape the future of Medicaid marketing by leading strategic initiatives, ensuring compliance, and enhancing member communications. Drive outreach efforts to promote membership and foster collaboration...

1 week ago

  •   8 - 10 years exp.  •   Hospitals & Medical Centers

$158K - $250K *

Join a team that's redefining market access strategies in the pharma industry. Leverage your expertise in managed care and payer relationships to drive coverage and reimbursement for innovative therap...

RemoteRemote

4 days ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$332K - $360K *

Unlock potential by leading clinical development strategies and teams. Drive oncology programs from inception to regulatory submission, ensuring scientific rigor and operational excellence while colla...

2 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$173K - $272K *

Shape the future of contract lifecycle management by leading enterprise CLM transformations. Collaborate with stakeholders, optimize processes, and drive product evolution across functional areas in a...

Reposted 3 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$182K - $247K *

Lead organization-wide clinical operations and innovation initiatives, driving best-in-class outcomes through strategic problem-solving, rapid experimentation, and operational excellence across comple...

4 days ago

  •   8 - 10 years exp.  •   Healthcare

$182K - $247K *

Drive innovative clinical operations to enhance member care and outcomes. Collaborate across teams to implement strategies, optimize processes, and scale programs, ensuring seamless coordination and e...

United StatesRemote

4 days ago

  •   8 - 10 years exp.  •   Healthcare

$110K - $130K *

Play a key role in market research initiatives by leading diverse healthcare projects, collaborating closely with clients and cross-functional teams to ensure objectives are met and impactful insights...

Reposted 1 month ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$120K - $145K *

Drive operational excellence by leveraging analytics to optimize workforce strategy, enhance patient experiences, and support growth. Collaborate across teams to transform data into actionable insight...

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$125K - $150K *

Join a dynamic team to drive operational excellence through data-driven strategies. Lead workforce planning, enhance performance metrics, and collaborate across functions to optimize patient services...

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$150K - $180K *

Unlock your potential as a strategic leader in operations analytics, driving workforce strategy and performance improvements across contact center and pharmacy operations. Collaborate with cross-funct...

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$135K - $160K *

Transform data into actionable insights as you lead workforce strategy and analytics. Collaborate across teams to optimize operations, enhance patient experiences, and drive performance improvements i...

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$110K - $130K *

Unlock potential by leading quality initiatives in a dynamic healthcare environment. Drive excellence in patient safety and care across multiple facilities, ensuring compliance and fostering a culture...

3 days ago

  •   5 - 7 years exp.  •   Hospitals & Medical Centers

$142K - $224K *

Transform operational strategy and execution across a high-impact organization, leading governance, resource management, and cross-functional alignment to drive consistent and compliant outcomes while...

North Wales, PARemote

3 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$142K - $224K *

Transform operational strategy and execution for a high-impact organization, leading governance, cross-functional alignment, and talent development to ensure timely, compliant delivery of key initiati...

4 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

Frequently Asked Questions (FAQ)

  • What does a Director of Patient Marketing do?question toggle

    A Director of Patient Marketing leads strategies and campaigns that help patients learn about and engage with healthcare products, services, or programs. The role may cover patient research, positioning, education, digital engagement, campaign execution, and performance measurement.

  • What qualifications are common for Director, Patient Marketing jobs?question toggle

    Employers commonly look for a bachelor’s degree and substantial marketing experience, often in healthcare, pharmaceuticals, biotechnology, or another regulated industry. Strategic leadership, patient-centered communication, digital marketing, analytics, and cross-functional collaboration are frequently valued; specific requirements vary by employer.

  • Where do Directors of Patient Marketing work?question toggle

    They may work for pharmaceutical and biotechnology companies, health systems, medical technology companies, healthcare services organizations, or agencies that serve healthcare clients.

  • How much do Director, Patient Marketing jobs pay?question toggle

    Compensation varies based on employer, location, experience, and role scope. Ladders focuses on vetted professional jobs paying $100,000 or more, so browse current listings to review salary information for individual opportunities.

  • How can I find Director, Patient Marketing jobs paying $100K or more?question toggle

    Search Ladders for Director, Patient Marketing roles and review listings that match your experience, industry background, and location preferences. Job details provide the latest information on responsibilities and compensation.