Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$130K - $145K *

Unlock your potential by leading digital media strategies and teams. Drive client success by implementing cutting-edge AdTech solutions while fostering collaboration and innovation across our consulta...

Calgary, ABIn-Person

3 weeks ago

  •   8 - 10 years exp.  •   Media

$113K - $158K *

Lead and optimize digital media delivery across consulting, technology, and client engagement. Drive strategic growth, operational excellence, and team development, ensuring innovative solutions in Go...

RemoteRemote

4 weeks ago

  •   8 - 10 years exp.  •   Media

$177K - $231K *

Lead the charge in strategic marketing for investment solutions, guiding a team of product marketers to create compelling narratives and drive execution across equity and fixed income offerings, while...

Reposted 3 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$69K - $95K *

Join a team that's redefining research excellence by leading complex custom projects. You'll drive insights for top brands, manage client relationships, and mentor junior researchers while ensuring hi...

Chicago, ILRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$69K - $95K *

Join a team that's dedicated to delivering actionable insights through complex research programs. You'll lead projects from design to delivery, ensuring excellence while collaborating with clients and...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$90K - $130K *

Lead the charge in delivering actionable insights through advanced analytics, collaborating with cross-functional teams to enhance client strategies and drive business outcomes while mentoring and dev...

3 weeks ago

  •   5 - 7 years exp.  •   Media

$90K - $130K *

Empower clients by leveraging data analytics to drive strategic insights, enhance marketing effectiveness, and foster impactful relationships. Lead a team in delivering actionable narratives and optim...

3 weeks ago

  •   5 - 7 years exp.  •   Media

$90K - $130K *

Elevate analytics strategies and insights by leading a dedicated team, transforming complex data into actionable client narratives. Drive analytics initiatives to enhance marketing efforts while mento...

4 weeks ago

  •   5 - 7 years exp.  •   Media

$90K - $130K *

Unlock potential by leading a collaborative analytics team to deliver actionable insights, optimize client strategies, and mentor analysts within a dynamic environment focused on excellence and innova...

4 weeks ago

  •   5 - 7 years exp.  •   Media

$90K - $130K *

Champion impactful analytics by developing insights that drive client success. Lead and mentor teams, improve processes, and ensure execution of strategic initiatives in a fast-paced environment, deli...

4 weeks ago

  •   5 - 7 years exp.  •   Media

$90K - $130K *

Shape the future of business analytics as you lead a dedicated team, driving impactful insights and fostering client relationships to enhance strategic initiatives and performance across integrated ma...

4 weeks ago

  •   5 - 7 years exp.  •   Media

$110K - $130K *

Join a team that's redefining data analytics by bridging engineering and insights. As a key consultant, you'll design modern data platforms, optimize analytics delivery, and empower clients with actio...

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$163K - $236K *

Drive impactful data science initiatives to enhance product strategies and optimize business performance through advanced analytics and modeling techniques. Collaborate with cross-functional teams to...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$135K - $170K *

Transform performance media strategy across Amazon, DTC, and TikTok Shop, driving revenue growth through data-driven decisions and cross-functional collaboration. Lead creative optimization and measur...

6 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$75K - $105K *

Empower brand evolution by shaping Peacock's marketing strategy across campaigns, partnerships, and cultural moments. Collaborate with cross-functional teams to ensure alignment and enhance audience c...

1 week ago

  •   5 - 7 years exp.  •   Media

$149K - $171K *

Manage data analytics initiatives to mitigate risks within payment networks while leading a team and leveraging cutting-edge analytics to drive strategic improvements across various business functions...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$164K - $188K *

Drive your career forward by overseeing data governance and analytics initiatives, managing risks, and leading a team to enhance data strategies and customer experience across global payment networks...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$149K - $171K *

Accelerate progress at a leading team focused on data governance. Manage data risks, develop data-driven strategies, and lead analytics efforts to enhance customer experiences while mentoring junior a...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$120K - $150K *

Shape the future of our brand by leading creative direction and producing high-quality marketing materials. As a key contributor, you'll enhance our visual identity, messaging, and customer engagement...

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Media

$80K - $95K *

Elevate our marketing impact by executing integrated campaigns, managing events, and enhancing digital presence. Collaborate with cross-functional teams to drive brand awareness and support growth str...

Reposted 4 weeks ago

  •   Less than 5 years exp.  •   Telecommunications & Hardware

$115K - $130K *

Analyze market trends and performance metrics to drive actionable insights across marketing, sales, and revenue operations. Collaborate with cross-functional teams to optimize strategies and enhance g...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$220K - $250K *

Pioneer next-gen measurement insights, guiding cross-functional teams and driving product strategy. Leverage your enterprise expertise to enhance client success through innovative offerings in a dynam...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$60K - $140K *

Elevate your career by managing programmatic media campaigns, optimizing performance, and leading a team. Collaborate with clients and internal teams to drive successful digital strategies and enhance...

1 week ago

  •   Less than 5 years exp.  •   Media

$115K - $125K *

Unlock the potential of programmatic advertising by leading a dynamic team to drive client success. Collaborate with data experts to craft strategies, optimize campaigns, and ensure quality results ac...

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$99K - $165K *

Lead the charge in developing 340B analytics and financial modeling to drive strategic insights for Market Access. Collaborate with stakeholders to optimize investment strategies across Commercial, Me...

2 days ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.