Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

Remote
caret down
Compensation
caret down
Position Level
caret down
Time Posted
caret down
Industries
caret down
Locations
caret down
More
1
caret down

$119K - $141K *

Lead our SMS remarketing initiatives, driving strategy and execution. Own deliverability, compliance, and analytics while collaborating cross-functionally to optimize channel performance and revenue g...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$128K - $252K *

Drive the evolution of people analytics by building data pipelines, dashboards, and insights that empower leaders with decision-ready information. Collaborate across teams to enhance data usability an...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $150K *

Join a team that's shaping the future of audience analytics by leading a multidisciplinary group to develop strategies, predictive models, and insights that enhance marketing performance and guest exp...

6 days ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$192K - $269K *

Lead the charge in shaping data foundations for AI products, collaborating with cross-functional teams to build reliable data workflows and actionable insights that enhance decision-making and product...

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$160K - $200K *

Help us drive customer success and revenue growth by managing key accounts in Fortune 1000 companies. This role requires strategic thinking and the ability to lead teams while implementing innovative...

Reposted 2 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the charge in developing impactful product marketing strategies that resonate with K-12 decision-makers. Drive adoption and revenue growth through compelling messaging and AI-enabled processes, e...

Massachusetts, USRemote

4 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$112K - $130K *

Join as a strategic leader in performance marketing, driving growth for high-complexity ecommerce accounts. Collaborate with teams to enhance client success and elevate marketing strategies, ensuring...

CanadaRemote

Today

  •   Less than 5 years exp.  •   Enterprise Technology

$73K - $112K *

Unlock insights as a Senior Analyst, collaborating with global teams to enhance data governance and analytics. Drive efficiency through standardized processes while leveraging your analytical skills t...

2 days ago

  •   Less than 5 years exp.  •   Media

$100K - $120K *

Join a team that's passionate about driving innovative marketing strategies. You'll manage demand generation and event execution, utilizing AI to enhance workflows and amplify content, ensuring impact...

3 weeks ago

  •   Less than 5 years exp.  •   Media

$121K - $194K *

Drive operational excellence by leading media delivery initiatives, optimizing processes, and fostering collaboration across teams to enhance performance and client satisfaction in a dynamic media env...

3 days ago

  •   8 - 10 years exp.  •   Media

$135K - $160K *

Manage data-driven portfolio analytics and reporting, linking asset teams and investors. This high-exposure role demands financial modeling expertise, attention to detail, and collaboration with senio...

4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$144K - $204K *

Drive product success by leveraging customer insights and market strategies to enhance our Risk & Performance offerings. Collaborate cross-functionally to position solutions effectively and lead impac...

3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$144K - $204K *

Drive your career with a strategic role in product marketing, focusing on risk and performance solutions. Collaborate cross-functionally to shape go-to-market strategies, enhance customer insights, an...

3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$130K - $150K *

Oversee the end-to-end data enablement process, ensuring accurate taxonomy governance and data quality while collaborating with cross-functional teams to enhance campaign reporting and operational eff...

2 days ago

  •   Less than 5 years exp.  •   Media

$130K - $150K *

Drive data excellence by leading taxonomy governance and reporting for campaigns. Collaborate with cross-functional teams to ensure data quality and operational efficiency while mentoring resources to...

2 days ago

  •   Less than 5 years exp.  •   Media

$145K - $175K *

Unlock the potential of data management by leading strategic initiatives, enhancing business intelligence solutions, and fostering cross-functional partnerships to drive operational excellence and dat...

1 week ago

  •   8 - 10 years exp.  •   Media

$145K - $175K *

Champion data excellence by leading strategic initiatives in data management, governance, and analytics. Drive operational efficiency and foster cross-functional collaboration to enhance client outcom...

1 week ago

  •   8 - 10 years exp.  •   Media

$110K - $130K *

Elevate your career by leading CRM and marketing analytics strategies to optimize customer engagement and retention, driving measurable outcomes through a data-driven approach in a fast-paced environm...

4 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$126K - $204K *

Lead data-driven insights to enhance marketing strategies and client success. Collaborate with cross-functional teams to implement advanced analytics and measurement initiatives, maximizing advertisin...

4 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$180K - $200K *

Drive your career by leading insights and analytics initiatives that empower underwriting teams to make informed decisions, enhance operational efficiency, and deliver measurable business value throug...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$180K - $200K *

Lead the charge in delivering impactful insights and AI solutions for North American underwriting teams, driving data-driven decision-making and enhancing operational efficiency to achieve strategic b...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$180K - $200K *

Accelerate progress at the forefront of analytics and AI, leading insights delivery for North American underwriting teams. Drive data-driven decision-making and transform business strategies into impa...

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$140K - $150K *

Shape strategic media investments across CPG clients, leading a team to optimize cross-channel strategies and drive business outcomes through data-driven insights and effective campaign management...

Toronto, ONIn-Person

2 days ago

  •   8 - 10 years exp.  •   Media

$148K - $169K *

Elevate employee engagement by leading innovative marketing strategies that promote employer-sponsored benefits, driving awareness and adoption effectively across diverse client populations while ment...

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$148K - $169K *

Lead the charge in developing and executing innovative marketing strategies that enhance employee engagement and benefit adoption, driving measurable results for clients and their employees through in...

2 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.