Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$135K - $160K *

Lead financial planning and analysis efforts, driving insights for profitability and strategic decision-making. Collaborate with executive leadership to enhance forecasting accuracy and optimize finan...

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$168K - $257K *

Drive measurement and analytics excellence by leading a talented team, shaping data strategies, delivering insights, and enhancing marketing outcomes for diverse media clients in a hybrid work environ...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$230K - $275K *

Shape the future of renewable energy by leading financial evaluations and strategic analyses for utility-scale solar and battery storage projects, collaborating across teams to optimize portfolio valu...

3 weeks ago

  •   8 - 10 years exp.  •   Energy & Utilities

$230K - $275K *

Manage comprehensive financial evaluations for utility-scale solar and BESS projects, delivering strategic insights and supporting investment decisions throughout project lifecycles while fostering cr...

RemoteRemote

3 weeks ago

  •   8 - 10 years exp.  •   Energy & Utilities

$145K - $165K *

Drive social media strategy and team development, ensuring effective execution of campaigns while fostering collaboration across departments to meet client goals and enhance performance in a dynamic d...

3 days ago

  •   5 - 7 years exp.  •   Media

$136K - $160K *

Unlock potential by driving strategic partnerships with enterprise clients, leveraging your expertise in AdTech and consultative sales to navigate complex sales cycles and deliver impactful solutions...

2 days ago

  •   Less than 5 years exp.  •   Information Technology

$136K - $160K *

Engage with strategic enterprise accounts to drive growth and foster partnerships. Leverage expertise in AdTech and consultative sales to navigate complex cycles, aligning solutions with client object...

2 days ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Drive analytics and operations for New Car sales, managing pricing, inventory, and forecasts. Leverage data and AI tools to enhance performance and profitability while leading a team in a dynamic, fas...

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$160K - $206K *

Advance lifecycle marketing strategies to engage millions of renters, driving revenue and enhancing user experience. Lead a small team while building innovative programs from the ground up, integratin...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$160K - $200K *

Elevate your career by leading Pharma consulting with expertise in data analytics and technology transformation. Collaborate with senior stakeholders to drive strategic growth, consultative sales, and...

Reposted 2 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$163K - $236K *

Champion advanced analytics initiatives to optimize marketing strategies, driving impactful measurement and insights. Collaborate with cross-functional teams to enhance decision-making and deliver sca...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Transform product marketing by owning messaging, positioning, and launch strategies. Collaborate across teams to create a cohesive narrative that resonates with enterprise customers and drives impactf...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$90K - $215K *

Champion the future of business analytics by leading a dynamic team to deliver actionable insights and strategic solutions that drive client success and optimize marketing efforts across various platf...

2 weeks ago

  •   5 - 7 years exp.  •   Media

$160K *

Champion data-driven insights to guide strategic decisions, mentor junior staff, and lead projects. Analyze audience and market data to optimize media and marketing strategies, ensuring alignment with...

2 weeks ago

  •   Less than 5 years exp.  •   Media

$160K *

Unlock data-driven insights to guide strategic decisions, mentor junior staff, and lead projects. Analyze audience and market trends to optimize campaigns and deliver actionable recommendations that a...

2 weeks ago

  •   Less than 5 years exp.  •   Media

$140K - $170K *

Drive impactful data-driven decisions by leading analytics initiatives, engaging across teams to cultivate strategic insights and enhance client relationships through actionable data strategies and so...

3 weeks ago

  •   5 - 7 years exp.  •   Media

$110K - $130K *

Join a team that's driving commercial growth in life sciences as you manage complex sales cycles and build client relationships, focusing on achieving revenue targets while contributing to the develop...

4 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Join a team that's driving commercial growth in life sciences. This hands-on role involves managing your own pipeline, executing complex sales cycles, and collaborating with leadership to build effect...

4 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$123K - $205K *

Join a team that's shaping integrated marketing strategies to drive engagement and growth. Lead multi-channel campaigns, translate complex strategies into compelling narratives, and collaborate across...

3 days ago

  •   8 - 10 years exp.  •   Healthcare

$123K - $205K *

Join a team that's driving innovative integrated marketing campaigns to enhance customer engagement and business growth. Lead cross-functional initiatives, translating strategies into impactful messag...

3 days ago

  •   8 - 10 years exp.  •   Healthcare

$165K - $200K *

Lead the charge in driving commercial activation and revenue growth for a multi-million-dollar portfolio, leveraging strategic insights and AI to enhance client engagement and deliver measurable resul...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Optimize the lead-to-close process for sales teams, enhancing efficiency and performance through data-driven insights, training, and cross-functional collaboration, while ensuring global consistency a...

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$125K - $175K *

Drive marketing strategies and negotiate commercial insurance solutions, collaborating with Producers and underwriters to enhance client value and support business growth. Leverage expertise in covera...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$185K - $344K *

Pioneer in portfolio analytics, driving key insights to guide enterprise-level decisions. Shape methodologies, mentor colleagues, and lead high-impact analytical workstreams for strategic planning and...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$95K - $115K *

Join a team that's harnessing data to drive strategic marketing decisions. Your analytical expertise will transform complex datasets into actionable insights, supporting growth and performance across...

Reposted 3 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.