Digital Marketing Program Manager Jobs

Discover Digital Marketing Program Manager opportunities on Ladders, where professionals can explore vetted jobs paying $100,000 or more. These roles bring together strategic planning, campaign execution, and program operations to help organizations reach customers and achieve measurable growth.

What Does a Digital Marketing Program Manager Do?

Digital Marketing Program Managers coordinate campaigns and initiatives across channels such as paid search, social media, email, content, and web. They translate business goals into plans, manage schedules and budgets, align internal teams and external partners, and track performance so programs can be optimized over time.

Skills and Qualifications

Employers commonly seek experience managing complex marketing programs, strong communication and project management skills, and confidence using analytics to guide decisions. Familiarity with marketing automation, customer relationship management platforms, digital advertising, experimentation, and reporting can also be valuable. Requirements vary by employer and seniority.

Career Opportunities

Digital Marketing Program Managers work across industries and may partner with marketing, product, sales, creative, and analytics teams. Depending on the organization, the role can offer paths toward senior program leadership, integrated marketing, growth marketing, or broader marketing operations management.

Find Digital Marketing Program Manager Jobs on Ladders

Explore vetted opportunities with compensation of $100,000 or more and compare roles by responsibilities, qualifications, and industry. Use Ladders to find a position that aligns with your experience and next career goal.

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1
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$141K - $231K *

Lead the design and execution of AI-driven demand workflows, collaborating across teams to enhance B2B marketing and sales operations. Drive measurable outcomes and optimize enterprise systems with in...

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$75K - $90K *

Lead the charge in optimizing digital acquisition strategies across paid and organic search. Drive engagement through innovative campaigns, leveraging analytics and AI insights to enhance visibility a...

1 week ago

  •   5 - 7 years exp.  •   Media

$98K - $140K *

Accelerate growth by developing e-commerce strategies and partnerships, enhancing digital merchandising, and optimizing shopper experiences across various platforms to drive online sales and engagemen...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$98K - $125K *

Lead the charge in audience acquisition, driving impactful growth through strategic paid media and partnerships. Collaborate with cross-functional teams to enhance visitor engagement, optimize campaig...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$120K - $167K *

Elevate your career by leading paid media strategy and audience development. Drive measurable business impact through innovative channel planning and optimization across diverse platforms, ensuring al...

1 week ago

  •   8 - 10 years exp.  •   Business Services

$100K - $120K *

Unlock potential by leading integrated media strategies and fostering impactful client partnerships. Oversee account performance and team development, ensuring alignment between media plans and busine...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$141K - $179K *

Champion strategic customer engagements, ensuring operational excellence and driving continuous improvement across the customer lifecycle while managing key relationships and performance metrics...

Today

  •   Less than 5 years exp.  •   Transportation

$159K - $234K *

Join a team that's redefining product marketing by shaping strategies and driving growth for our Identity portfolio. Collaborate with leaders across product and commercial sectors to connect market de...

6 days ago

  •   5 - 7 years exp.  •   Information Technology

$159K - $234K *

Drive strategic growth in our Identity portfolio by partnering with Product and Commercial leaders. Shape market strategies, engage with customers, and translate complex technology into actionable ins...

San Francisco, CARemote

6 days ago

  •   5 - 7 years exp.  •   Information Technology

$145K - $175K *

Shape the future of Agile project management by leading cross-functional teams, driving digital transformation, and optimizing workflows to deliver value-driven solutions while fostering a culture of...

5 days ago

  •   11 - 15 years exp.  •   Media

$85K - $100K *

Lead the execution and optimization of programmatic campaigns, fostering client relationships and mentoring team members to achieve strategic goals and enhance performance in a collaborative environme...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Media

$236K - $329K *

Join a team that's driving innovation in program management, leading complex, cross-functional projects that connect merchants with buyers globally. Collaborate with diverse stakeholders to ensure sea...

Today

  •   8 - 10 years exp.  •   Enterprise Technology

$115K - $206K *

Shape the future of data-driven decision-making by leading product strategy and development for enterprise-scale data products that enhance store space planning and merchandising effectiveness...

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$121K - $146K *

Drive digital customer success initiatives by designing and optimizing targeted journeys throughout the customer lifecycle, enhancing engagement and adoption while collaborating cross-functionally to...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$92K - $123K *

Join a team that's redefining digital marketing by leading integrated search strategies across Google Ads, Bing, and YouTube. Drive performance, optimize campaigns, and collaborate with regional teams...

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$92K - $123K *

Lead the strategy and execution of integrated paid search and Google media campaigns, optimizing performance across platforms like Google Ads and YouTube. Collaborate with teams to drive SEO initiativ...

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$145K - $185K *

Join a team that's driving marketing excellence by owning and scaling our marketing operations. You'll lead cross-functional projects, optimize tech stacks, and ensure data integrity to enhance pipeli...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $95K *

Optimize marketing campaigns within the commerce media ecosystem, driving client success through effective management and performance tracking. Collaborate with teams to exceed client goals and enhanc...

Yesterday

  •   Less than 5 years exp.  •   Media

$100K - $120K *

Grow your career with a role that blends creative strategy and data analytics to drive client success across paid social channels such as Meta and TikTok, utilizing testing and optimization strategies...

4 weeks ago

  •   5 - 7 years exp.  •   Media

$110K - $155K *

Transform customer experiences as a Digital Product Manager, driving strategic initiatives for a seamless My Account platform. Collaborate cross-functionally to enhance user engagement and deliver mea...

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$110K - $155K *

Shape the future of customer interactions by driving the My Account platform's strategic initiatives. Collaborate across teams to enhance user experience, streamline processes, and deliver measurable...

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$95K - $115K *

Unlock potential by leading a dynamic team in marketing automation, driving innovative customer experiences through AI and real-time data. Own the marketing tech stack, ensuring optimal performance an...

Toronto, ONIn-Person

Yesterday

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$96K - $185K *

Partner with us to create impactful content strategies that translate complex insights into engaging narratives. Lead a team in delivering high-quality marketing materials that resonate with target au...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$95K - $115K *

Explore integrated marketing campaigns that drive business impact. You'll translate market opportunities into data-driven strategies, bridging go-to-market initiatives with cross-functional execution...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Information Technology

$95K - $115K *

Drive integrated marketing campaigns that deliver measurable business impact. You'll translate market opportunities into data-driven strategies, collaborating with cross-functional teams to ensure suc...

New York, NYRemote

6 days ago

  •   5 - 7 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What is a Digital Marketing Program Manager?question toggle

    A Digital Marketing Program Manager plans and coordinates digital marketing initiatives, aligning teams, timelines, budgets, and performance measurement with business goals.

  • What skills are useful for Digital Marketing Program Manager jobs?question toggle

    Commonly valued skills include program and project management, campaign coordination, communication, budget planning, analytics, and familiarity with digital channels and marketing technology. Specific requirements vary by employer.

  • Where do Digital Marketing Program Managers work?question toggle

    They work in organizations across many industries, often collaborating with marketing, product, sales, creative, and analytics teams to deliver campaigns and other digital initiatives.

  • What salary do Digital Marketing Program Manager jobs on Ladders pay?question toggle

    Ladders focuses on vetted professional jobs paying $100,000 or more. Compensation for individual Digital Marketing Program Manager roles varies by employer, location, experience, and scope.

  • How can I find Digital Marketing Program Manager jobs on Ladders?question toggle

    Browse the available listings and review each role's responsibilities, qualifications, location, and compensation details to identify opportunities that fit your experience and career goals.