Senior Director, Product Marketing Jobs

Explore Senior Director, Product Marketing opportunities for experienced marketing leaders ready to shape product strategy, strengthen market positioning, and guide high-impact go-to-market execution. Ladders features vetted professional jobs paying $100,000 or more, including senior roles at companies seeking leaders who can connect customer insight, product value, and business growth.

What Does a Senior Director of Product Marketing Do?

Senior Directors of Product Marketing lead the strategy and teams responsible for bringing products to market. They translate customer needs and competitive intelligence into clear positioning, messaging, launch plans, and sales enablement. Working closely with product, sales, demand generation, and executive leaders, they help align product roadmaps with market opportunities and company goals.

Common Responsibilities

  • Set product marketing strategy, positioning, and messaging across product lines.
  • Lead market research, customer segmentation, and competitive analysis.
  • Develop go-to-market plans and oversee product launches and lifecycle programs.
  • Equip sales and customer-facing teams with compelling narratives and resources.
  • Build, mentor, and scale product marketing teams.
  • Measure marketing and launch performance, then use insights to improve results.

Qualifications Employers Often Seek

Employers commonly look for substantial product marketing experience, a record of leading successful launches, and demonstrated people-management skills. Strong candidates combine strategic thinking with clear communication, analytical ability, customer empathy, and the confidence to influence stakeholders across an organization. Experience in a specific industry, business model, or product category may also be preferred.

Find Senior Product Marketing Leadership Roles

Whether you specialize in enterprise software, consumer products, healthcare, or another market, Ladders can help you discover vetted senior opportunities with compensation of $100,000 or more. Browse Senior Director, Product Marketing jobs to find roles that match your leadership experience, industry knowledge, and career goals.

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$110K - $140K *

Join a team that's redefining product marketing by owning the go-to-market strategy for AI-driven Axe DevTools. Collaborate with cross-functional teams to create impactful messaging, demos, and conten...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$179K - $287K *

Shape the future of AI solutions in Marketing Services by owning the product lifecycle, prioritizing use cases, and collaborating with cross-functional teams to drive innovation and measurable busines...

2 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$110K - $130K *

Champion data-driven strategies to enhance marketing performance, mentor a team, and lead client engagements. Drive analytics, AI, and automation initiatives while ensuring actionable insights and mea...

3 weeks ago

  •   8 - 10 years exp.  •   Media

$130K - $160K *

Join a dynamic team to drive integrated marketing strategies that enhance brand visibility and support business growth through innovative campaigns, digital activation, and thought leadership across m...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$130K - $155K *

Elevate your career by owning the product marketing strategy for a critical defense technology portfolio. Collaborate closely with business unit leaders to drive positioning, messaging, and launch exe...

2 days ago

  •   11 - 15 years exp.  •   Aerospace & Defense

$129K - $161K *

Lead the charge in elevating digital experiences through strategic web management and AI integration. Collaborate cross-functionally while mentoring a dynamic team to push the boundaries of technology...

Toronto, ONIn-Person

Reposted 1 week ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $140K *

Champion the evolution of our music experience by leading product strategy and a dynamic team. Collaborate across departments to enhance user engagement and drive monetization through innovative solut...

Montreal, QCIn-Person

5 days ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$120K - $145K *

Lead the product direction for a platform connecting fuel retailers, carriers, and suppliers. Drive API design, data contracts, and onboarding improvements while collaborating with engineering in an A...

2 weeks ago

  •   8 - 10 years exp.  •   Energy & Utilities

$110K - $130K *

Unlock potential by leading web strategy and AI integration. Drive the roadmap for corporate and customer-facing applications while managing a technical team to achieve business goals and enhance digi...

Montreal, QCIn-Person

Reposted 1 week ago

  •   5 - 7 years exp.  •   Information Technology

$95K - $115K *

Accelerate progress at a dynamic organization by driving go-to-market strategies and enablement for a diverse product portfolio. Collaborate cross-functionally to enhance customer outcomes and achieve...

Reposted 5 days ago

  •   5 - 7 years exp.  •   Media

$190K - $280K *

Transform talent acquisition by leading a global team to enhance recruiting efficiency, drive strategy, and leverage AI for measurable improvements across diverse markets while ensuring compliance and...

United StatesRemote

Reposted today

  •   8 - 10 years exp.  •   Information Technology

$112K - $135K *

Transform the future of automotive technology by leading product lifecycle management, collaborating with cross-functional teams, and driving innovative solutions for OEMs and market activation...

4 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$112K - $135K *

Champion innovative solutions as you manage the full product lifecycle, collaborating with cross-functional teams to enhance customer experiences and drive business growth in a dynamic, global environ...

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$130K - $155K *

Champion innovative solutions as a Senior Product Manager, driving product strategy and execution across core platforms. Collaborate with cross-functional teams to enhance customer experiences and gro...

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$115K - $140K *

Join a dynamic team to drive demand generation strategies, optimizing campaigns across paid media, content, and social channels. Collaborate cross-functionally to enhance brand messaging and achieve p...

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$115K - $140K *

Accelerate progress at our organization by leading demand generation strategies, optimizing campaigns across various channels, and collaborating with cross-functional teams to drive qualified pipeline...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$152K - $221K *

Lead the charge in driving product strategy and execution for YouTube's subscription services, collaborating with cross-functional teams to optimize performance and enhance user engagement through dat...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$194K - $361K *

Drive the strategy and delivery of scalable data and AI solutions, transforming complex business needs into measurable outcomes while leading high-performing teams and fostering innovation across ente...

4 days ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$194K - $361K *

Drive enterprise-scale Data and AI solutions, shaping strategies and leading cross-functional teams to deliver measurable outcomes while fostering innovation and digital transformation across the orga...

4 days ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$216K - $240K *

Join a team that's shaping the future of grocery and retail advertising. Drive demand growth for CPG ads, collaborate across functions, and enhance shopper experiences while delivering value to mercha...

3 weeks ago

  •   8 - 10 years exp.  •   Transportation

$216K - $240K *

Drive demand growth for grocery and retail ads by shaping product strategy, collaborating cross-functionally, and enhancing user experiences to create a thriving marketplace for consumers and merchant...

3 weeks ago

  •   8 - 10 years exp.  •   Transportation

$197K - $257K *

Shape the future of monetization by leading a pivotal product strategy. Drive cross-functional collaboration, influence executive decisions, and enhance customer experiences while navigating complex c...

San Francisco, CARemote

6 days ago

  •   8 - 10 years exp.  •   Information Technology

$130K - $155K *

Join a dynamic team as you drive AI-powered product initiatives, enhancing global operations and delivering impactful solutions. Collaborate cross-functionally to define strategies and roadmaps that e...

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$160K - $200K *

Shape the future of small-business finance by leading AI-driven product initiatives. Drive customer onboarding, enhance workflows, and integrate solutions to simplify financial management for users, w...

2 days ago

  •   5 - 7 years exp.  •   Staffing

$95K - $115K *

Join us to drive product marketing strategies that transform insights into impactful market opportunities, enhancing product adoption and business growth through clear messaging and collaboration acro...

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Senior Director of Product Marketing do?question toggle

    A Senior Director of Product Marketing leads product positioning, messaging, market insights, go-to-market strategy, launches, and sales enablement. The role typically includes managing a team and partnering with product, sales, and executive leadership.

  • What qualifications are common for Senior Director, Product Marketing jobs?question toggle

    Employers often seek extensive product marketing experience, a track record of successful launches, strong strategic and analytical skills, cross-functional influence, and experience hiring or managing teams. Requirements vary by company and industry.

  • How much do Senior Director, Product Marketing jobs pay?question toggle

    Compensation varies based on factors such as company, location, industry, and scope of responsibility. Ladders focuses on vetted professional jobs paying $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Senior Director, Product Marketing jobs?question toggle

    You can browse Senior Director, Product Marketing listings on Ladders, which features vetted professional opportunities with compensation of $100,000 or more.