Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$90K - $110K *

Champion sales growth by developing strategic relationships and driving GI Ultrasound product sales. Leverage market insights to enhance customer engagement and achieve revenue targets while maintaini...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Business Services

$80K - $95K *

Help us drive growth by managing key accounts and generating new business opportunities. Leverage your consultative sales skills to build relationships and deliver tailored solutions for enterprise cl...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Transportation

$120K - $145K *

Drive your career with a pivotal role in shaping product strategy and delivery, enhancing member experiences in healthcare. Collaborate across teams to define problems, prioritize outcomes, and levera...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$85K - $135K *

Support growth by coaching client-facing professionals to enhance pipelines, advance opportunities, and strengthen client relationships. Collaborate with leaders to execute strategies and drive measur...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$244K - $409K *

Drive the development of a global SME organization, leading regional teams to enhance technical selling and product direction. Transform ambiguity into structure while mentoring leaders and collaborat...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$100K - $120K *

Lead the charge in transforming employee onboarding processes through Workday, managing the entire project lifecycle from design to implementation. Collaborate with cross-functional teams to ensure al...

Boston, MARemote

3 weeks ago

  •   Less than 5 years exp.  •   Staffing

$85K - $100K *

Join us to lead the strategy and execution of integrated TV, video, audio, and display programs, driving customer growth and maximizing revenue through data-driven insights and innovative methodologie...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Media

$120K - $145K *

Elevate your career by leading Procure-to-Pay initiatives, optimizing business processes, and enhancing systems integration. Collaborate with cross-functional teams to drive efficiency and visibility...

California, USRemote

4 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$154K - $221K *

Lead the charge in shaping the sales engineering team for core solutions, driving revenue growth through strategic partnerships and innovative problem-solving in a dynamic environment...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Information Technology

$150K - $180K *

Drive success by leading a technical sales engineering team to enhance client partnerships, develop solutions, and deliver tailored strategies in the evolving media and technology landscape. Collabora...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$190K - $230K *

Shape the future of asset management by driving global strategy, revenue growth, and service innovation. Lead a high-performing team to deliver exceptional value in regulated environments, ensuring co...

Massachusetts, USRemote

3 weeks ago

  •   11 - 15 years exp.  •   Healthcare

$122K - $180K *

Accelerate product development by defining, designing, and prototyping features for partner integrations, leveraging AI tools and user feedback to enhance payment processing solutions and maintain com...

United StatesRemote

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$112K - $144K *

Transform essential public sector operations by leveraging IoT solutions to enhance fleet management, improve compliance, and optimize logistics for safer, greener environments. Collaborate with diver...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$158K - $199K *

Champion client success by leading strategic initiatives for global accounts, driving growth and retention through trusted relationships and innovative solutions. Leverage expertise to maximize value...

North Carolina, USRemote

1 week ago

  •   11 - 15 years exp.  •   Business Services

$158K - $199K *

Drive strategic account management for global clients, focusing on value delivery, retention, and growth. Build trusted relationships with senior leaders, develop tailored solutions, and lead cross-fu...

New York City, NYRemote

1 week ago

  •   11 - 15 years exp.  •   Business Services

$200K - $240K *

Innovate with us to lead a dynamic marketing organization, driving brand preference and demand generation. Collaborate across teams to align strategies with commercial goals, ensuring impactful campai...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Retail & Consumer Goods

$90K - $110K *

Elevate your career by managing product sales strategies, collaborating with diverse teams to drive profitability and foster customer relationships while utilizing technical expertise in a fast-paced...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$66K - $138K *

Join a dynamic team to lead enterprise software implementations, guiding clients from discovery to deployment. Leverage your consulting expertise and technical skills to drive project success and enha...

United StatesRemote

Reposted 2 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$90K - $110K *

Elevate your career by providing pivotal technical support to enhance global consumer product services. Collaborate across teams to develop innovative solutions while ensuring regulatory compliance an...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$140K - $160K *

Accelerate progress at key accounts by driving enterprise software sales in the Aerospace & Defence sector. Collaborate with global teams to enhance customer satisfaction and expand IFS's market prese...

Itasca, ILRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Drive your career with a pivotal role managing technical partnerships, scoping integrations, and ensuring successful collaboration between engineering teams and partners. Shape strategic conversations...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$84K - $126K *

Innovate compelling digital marketing strategies to elevate customer engagement, optimize campaigns, and enhance digital experiences across all touchpoints, driving measurable business growth and coll...

Torrance, CARemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Champion full-chip physical verification efforts, driving quality and accountability while collaborating cross-functionally to ensure successful tapeout readiness and clean IP delivery...

San Jose, CARemote

4 days ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Drive full-chip physical verification efforts, ensuring quality and readiness for tapeout. Collaborate cross-functionally to influence design strategies and deliver clean IP, while leading execution p...

Irvine, CARemote

4 days ago

  •   5 - 7 years exp.  •   Information Technology

$74K - $111K *

Join a team that's redefining digital marketing by executing impactful email, SMS, and social media campaigns. Drive engagement and performance across multiple brands while collaborating with cross-fu...

RemoteRemote

2 days ago

  •   Less than 5 years exp.  •   Transportation

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.