Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$110K - $130K *

Unlock potential by leading innovative demand generation strategies that drive pipeline growth and market engagement. Collaborate across departments to optimize campaigns and mentor teams, ensuring al...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$210K - $250K *

Transform the product marketing landscape by leading go-to-market strategies for cutting-edge AI and cloud solutions. Collaborate cross-functionally to craft compelling narratives that resonate with c...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Information Technology

$130K - $160K *

Join a dynamic team to drive integrated marketing strategies that enhance brand visibility and support business growth through innovative campaigns, digital activation, and thought leadership across m...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$132K - $182K *

Lead the charge in crafting compelling MSSP messaging and content, aligning with corporate narratives while enhancing partner enablement. Collaborate cross-functionally to drive sales and operational...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$181K - $245K *

Elevate your career by leading lifecycle marketing strategies that enhance customer engagement, retention, and monetization. Drive impactful programs while managing a high-performing team and collabor...

United StatesRemote

4 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$110K - $130K *

Join a team that's redefining product marketing strategy for AI and payments. Drive market success through collaboration, strategic insights, and compelling narratives that connect innovation to custo...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$148K - $185K *

Drive product strategy and innovation to enhance vertical partnerships, focusing on tailored experiences across industries. Collaborate cross-functionally to deliver impactful solutions that boost use...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Media

$130K - $160K *

Elevate digital experiences by guiding site operations and enhancing user engagement. Collaborate with cross-functional teams to implement innovative features and optimize performance metrics, driving...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Shape the market presence of Chorus by owning positioning, messaging, and launch governance. Collaborate with cross-functional teams to craft strategies that enhance product perception and drive insig...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$71K - $95K *

Optimize employee engagement through innovative marketing strategies that connect financial support with audience needs. Collaborate across teams to transform insights into impactful programs that dri...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$88K - $111K *

Innovate with us to drive product-led sales in the higher education sector, empowering universities by promoting research analytics solutions. Collaborate with teams to achieve substantial growth and...

United StatesRemote

Reposted 2 days ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Join a team that's redefining the buyer experience in B2B software. As a Principal Product Manager, you'll lead strategy, drive product delivery, and enhance buyer trust across multiple platforms, ens...

United StatesRemote

3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$125K - $150K *

Drive market-driven growth initiatives in the semiconductor and pharmaceutical sectors. Collaborate cross-functionally to develop strategic marketing programs that position the company as a trusted te...

Cary, NCRemote

2 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$200K - $352K *

Shape the future of marketing compliance by leading automation initiatives, overseeing review processes, and driving collaboration across teams. This hands-on role combines strategic oversight with di...

United StatesRemote

3 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$150K - $170K *

Join a team that's transforming data privacy strategies through innovative product launches. Drive customer adoption and revenue by building impactful marketing programs that enhance product positioni...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$107K - $171K *

Shape the market narrative for AI Agent Identity by leading product marketing initiatives. Own positioning, messaging, and commercial enablement for DNSid, translating complex innovations into compell...

United StatesRemote

2 days ago

  •   8 - 10 years exp.  •   Information Technology

$141K - $166K *

Lead the charge in shaping product messaging and go-to-market strategies, driving awareness and adoption through cross-functional collaboration and strategic insights. This role demands a proactive in...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $145K *

Drive impactful product marketing strategies, leading positioning, pricing, and launches. Collaborate cross-functionally to transform insights into measurable results while building a robust product m...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $190K *

Join a team that's driving global sales growth by managing distributor networks and key accounts. This role blends strategic channel management with customer engagement, facilitating partnerships that...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$95K - $115K *

Transform user experiences by crafting compelling product copy that drives engagement and conversion. Collaborate with cross-functional teams to create impactful messaging across various platforms, en...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$75K - $90K *

Lead the charge in expanding our MTSS product roadmap, guiding development and commercialization efforts. Collaborate with educators and cross-functional teams to enhance assessment tools that support...

United StatesRemote

2 days ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$75K - $90K *

Lead the strategic expansion of assessment measures and platform capabilities. Own the product roadmap, collaborate with cross-functional teams, and enhance educator tools to improve student support a...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$160K - $170K *

Transform user experiences by creating impactful product education and training. Collaborate cross-functionally to enhance product adoption, streamline communication, and drive measurable user success...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Healthcare

$150K - $180K *

Champion the evolution of brand marketing by leading a dynamic team, crafting compelling campaigns, and enhancing executive communications to elevate brand presence and engagement across all platforms...

CanadaRemote

3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$85K - $100K *

Unlock your potential in a remote role driving sales of advanced pharmaceutical products. Build relationships with key decision-makers, achieve revenue targets, and enhance customer satisfaction acros...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Business Services

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.