Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$223K - $317K *

Drive the evolution of a robust Fulfillment platform, shaping architecture and strategy while mentoring teams. Lead modernization efforts to enhance scalability, reliability, and performance, ensuring...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$102K - $170K *

Elevate your career by leading innovative data engineering solutions. Collaborate with cross-functional teams to define scalable architectures and drive AI initiatives, ensuring alignment with enterpr...

New Brunswick, NJRemote

3 days ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$102K - $170K *

Unlock innovative data solutions by leading integration strategies and architectural decisions. Collaborate with cross-functional teams to deliver scalable, secure data and AI solutions while driving...

New Brunswick, NJRemote

1 week ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$105K - $155K *

Join a dynamic team to drive sales growth in the OEM market, managing customer relationships and leading technical projects from inception to completion while maximizing business opportunities and ens...

Richmond, VARemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$130K - $155K *

Drive product performance and adoption by collaborating with cross-functional teams to execute marketing strategies for advanced surgical technologies, enhancing customer engagement and optimizing pro...

Sunnyvale, CARemote

3 days ago

  •   8 - 10 years exp.  •   Healthcare

$74K - $90K *

Transform paid search campaigns by managing diverse client portfolios and driving user acquisition through strategic optimization of Google and Microsoft Ads. Collaborate with client teams to meet per...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Business Services

$105K - $155K *

Transform the OEM market by driving sales growth and managing key customer relationships. Lead technical projects from inception to completion while collaborating with cross-functional teams to ensure...

Newark, NJRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$105K - $155K *

Drive new business growth by engaging OEM customers, managing projects, and negotiating contracts. Leverage your expertise in industrial automation to maximize sales and foster strong relationships in...

Columbus, OHRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$105K - $155K *

Unlock potential by driving sales growth in the OEM market. Engage with customers, lead development projects, and negotiate contracts to establish strong relationships. Analyze data to forecast sales...

Indianapolis, INRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$105K - $155K *

Engage with OEM customers to drive sales growth and manage technical projects from inception to completion. Utilize your expertise in industrial automation to negotiate contracts and foster strong rel...

Baltimore, MDRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Engage with stakeholders to shape a visionary strategy for Life and Annuities platforms. Leverage your extensive insurance expertise to define requirements, analyze markets, and drive product innovati...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Information Technology

$90K - $110K *

Elevate your career by managing procurement packages for large-scale projects. Collaborate with cross-functional teams to ensure effective contract execution and commercial oversight, driving successf...

Boise, IDRemote

1 week ago

  •   8 - 10 years exp.  •   Energy & Utilities

$230K *

Join a dynamic team driving innovation in surgical technologies. As a strategic account leader, you'll cultivate executive relationships and spearhead growth across major health systems, enhancing pat...

Santa Clara, CARemote

3 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$130K - $160K *

Drive a structured sales strategy for the US region, achieving targets and creating pipelines through outbound prospecting and tailored solutions while engaging senior stakeholders and maintaining CRM...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$199K - $370K *

Build strategic partnerships that drive growth and market success. Oversee the full lifecycle of partnerships, from sourcing and negotiation to execution and performance monitoring, ensuring alignment...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

$210K - $230K *

Lead the charge in driving growth and performance across multiple channels, optimizing customer journeys and aligning cross-functional teams to achieve measurable outcomes in MRR and product expansion...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Business Services

$141K - $194K *

Drive impactful marketing strategies for cardiovascular solutions, enhancing visibility and demand through multi-channel campaigns. Collaborate with cross-functional teams to create compelling content...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$125K - $150K *

Empower strategic decision-making by driving data analysis and recommendations. Collaborate with senior leadership to shape initiatives, build financial models, and leverage AI tools, ensuring impactf...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$167K - $185K *

Shape your career by leading innovative digital marketing solutions within the pharmaceutical industry, focusing on HCP and patient engagement through a customer-centric lens and collaborating closely...

San Diego, CARemote

Reposted today

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$120K - $145K *

Build the financial framework for innovative training products, driving pricing, margin, and capacity decisions. Collaborate with cross-functional teams to shape new offerings from concept to launch i...

San Francisco, CARemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$190K - $300K *

Manage and optimize the digital marketing strategy for oncology products, enhancing customer engagement through innovative digital assets. Lead cross-functional teams to execute comprehensive marketin...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$120K - $145K *

Analyze product performance and financial metrics to drive strategic investments. Take ownership of P&L reporting, financial modeling, and data analysis to support executive decision-making and enhanc...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$157K - $292K *

Elevate legal technology solutions by leading architecture design and integration with partners. Collaborate across teams to ensure scalable, secure offerings that meet customer needs while guiding a...

United StatesRemote

2 days ago

  •   11 - 15 years exp.  •   Media

$132K - $173K *

Unlock potential by driving strategic sales initiatives and fostering partnerships. Collaborate with cross-functional teams to enhance customer experiences and achieve sales goals in a dynamic, enterp...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Lead a dynamic team to drive revenue growth and strategic account expansion in the commercial sector. Develop innovative sales strategies, foster executive relationships, and ensure alignment with cus...

Ontario, CARemote

3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.