Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$87K - $114K *

Transform partner engagement by developing and executing enablement programs that educate and empower partners, driving success and contributing to overall business growth through strategic collaborat...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$126K - $188K *

Transform your career by leading strategic product planning and managing complex investment solutions. Collaborate with stakeholders to define product vision, oversee project delivery, and drive innov...

Missouri, USRemote

Yesterday

  •   11 - 15 years exp.  •   Finance & Insurance

$182K - $251K *

Join our team to lead the strategy and vision for innovative data products, enhancing our data platform and customer experiences. Collaborate across teams to drive exceptional insights and deliver sol...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$70K - $150K *

Develop strategic business relationships to drive revenue growth and enhance customer satisfaction. Utilize market insights to create tailored business plans and ensure profitable account management w...

United StatesRemote

Reposted today

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Transform customer experiences by leading innovative marketing strategies that engage, retain, and grow accounts. Oversee a talented team while collaborating cross-functionally to drive loyalty and su...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$107K - $180K *

Lead the charge in empowering sales teams through innovative enablement programs, training, and resources. Collaborate across departments to optimize processes and enhance seller effectiveness, drivin...

United StatesRemote

4 days ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$100K - $120K *

Join a team that's redefining B2B product design by optimizing user experiences across diverse workflows, integrating AI-powered features, and creating impactful solutions for multiple user types. You...

United StatesRemote

4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$75K - $115K *

Empower your career by developing user-focused documentation for mission-critical systems. Collaborate with engineers and stakeholders to create clear, accessible content that enhances user experience...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$122K - $204K *

Unlock insights as you lead market research initiatives, driving strategic decisions through data storytelling and customer understanding. Collaborate with stakeholders to enhance brand strategies and...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$110K - $130K *

Unlock potential by managing strategic partnerships to enhance capabilities, drive client opportunities, and foster collaboration across teams. This role requires a proactive approach to relationship...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Business Services

$79K - $120K *

Partner with us to enhance sales efficiency by owning project-level workstreams, streamlining processes, and utilizing data analytics to empower our Enterprise Account Executives to focus on customer...

United StatesRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$95K - $128K *

Shape the future of sales operations by collaborating with senior leaders to optimize processes, streamline workflows, and enhance efficiency for Enterprise Account Executives, driving impactful chang...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $150K *

Shape the future of media insights by leading commercial strategy and sales efforts in the Mid-Market & SMB segments. Drive revenue growth, build strategic partnerships, and transform sales approaches...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$111K - $152K *

Join a team that's redefining sales tools in HVAC. Drive strategy and execution for a next-gen sales portal, collaborating with cross-functional teams to enhance user experience and meet business goal...

RemoteRemote

4 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$77K - $94K *

Engage with clients by managing media services, developing integrated strategies, and ensuring campaign success. Collaborate with teams to drive innovative solutions and mentor junior members while ma...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$262K - $412K *

Engage with us to redefine market strategies and elevate Thrive's positioning. Lead product marketing, competitive intelligence, and commercial enablement to ensure our innovative solutions resonate w...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$160K - $200K *

Shape the future of our web strategy by leading a cross-functional team to optimize user experience, drive demand generation, and enhance web performance. Your expertise will transform our website int...

RemoteRemote

4 days ago

  •   8 - 10 years exp.  •   Information Technology

$90K - $180K *

Unlock potential by leading strategic advertising sales initiatives that drive impactful solutions. Manage complex deals and foster stakeholder relationships while mentoring a high-performance team to...

Bentonville, ARRemote

3 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Join a dynamic field sales team to drive growth in the aerospace and defense sector, focusing on innovative software solutions for unmanned aerial systems, while fostering relationships and achieving...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$75K - $100K *

Unlock your potential as you support institutional clients through onboarding, training, and engagement. Collaborate with cross-functional teams to enhance customer satisfaction and drive retention in...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$92K - $125K *

Join a team that's redefining global benefits programs! Collaborate to design and implement innovative health, wellness, and retirement solutions across multiple regions, ensuring compliance and enhan...

Vancouver, BCRemote

1 week ago

  •   5 - 7 years exp.  •   Legal & Accounting

$157K - $212K *

Lead the charge in enhancing AI search functionality, empowering legal professionals to seamlessly find documents. Collaborate with engineering teams to optimize search relevance, performance, and use...

RemoteRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Legal & Accounting

$143K - $286K *

Lead complex technology initiatives by coordinating cross-functional teams, managing program delivery, and driving process improvements to align with business objectives in a dynamic environment...

Sunnyvale, CARemote

4 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $220K *

Lead complex technology programs, aligning deliverables with strategic goals while managing cross-functional dependencies. Drive operational excellence through effective governance, risk management, a...

Bentonville, ARRemote

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$151K - $249K *

Transform insights into impactful strategies by leading consumer research, guiding product development, and shaping marketing initiatives. Collaborate with cross-functional teams to drive brand positi...

RemoteRemote

Today

  •   11 - 15 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.