Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
$125K - $150K *
Drive market strategy and commercialization for a diverse product portfolio, leveraging customer insights and competitive analysis to enhance adoption and growth. Collaborate cross-functionally to ens...
1 week ago
Technical Product Marketing Manager
$110K - $130K *
Join a team that's focused on federal product marketing, driving value creation through Zero Trust strategies. Engage with government agencies to craft compelling messaging, support RFP processes, and...
3 weeks ago
Product Marketing Director, Velocity
$200K - $371K *
Drive go-to-market strategy for SMB and Mid-Market segments, leading cross-functional initiatives to enhance customer engagement, positioning, and revenue growth, while establishing best practices for...
Reposted 1 week ago
Senior Marketing Operations Specialist
$72K - $99K *
Unlock the potential of marketing operations by managing our MarTech stack, optimizing processes, and collaborating across teams to drive growth and efficiency in marketing initiatives...
2 days ago
Senior Product Training Specialist
$80K - $121K *
Unlock the potential of customer learning by delivering innovative, impactful training experiences. Drive engagement through digital programs and live sessions, ensuring thousands of customers succeed...
Reposted 3 weeks ago
Global Head of Product Marketing
$160K - $250K *
Transform client engagement and product marketing strategies to drive global expansion. Collaborate across teams to craft compelling narratives, enhance customer journeys, and position the brand as a...
2 weeks ago
Principal Product Manager - Content
$135K - $160K *
Transform the content landscape by spearheading product strategy and enhancing customer experiences. Leverage AI and market insights to innovate a comprehensive product portfolio while ensuring editor...
Reposted 3 weeks ago
$110K - $130K *
Oversee all aspects of product launches, from message development to strategic execution, ensuring market readiness and customer engagement while fostering collaboration across marketing and product t...
Reposted 2 weeks ago
$115K - $155K *
Elevate the narrative of a leading B2B company by crafting compelling content that drives organic growth. Own the content calendar, collaborate cross-functionally, and transform complex ideas into eng...
2 days ago
Senior Revenue Enablement Specialist - Product
$128K - $178K *
Elevate your career by owning product enablement for go-to-market teams. Design impactful training programs, partner with leaders, and leverage data to ensure sales readiness and drive success in a fa...
1 week ago
Sales Specialist, Building & Construction Products
$113K - $139K *
Champion sales growth in the Building & Construction sector by exceeding quotas, collaborating with teams, and providing market insights to drive product adoption and customer engagement across your t...
5 days ago
Senior Global Product Manager, Enabling Technologies
$120K - $145K *
Lead strategic product initiatives in advanced surgical technologies, driving development and commercialization efforts. Collaborate with cross-functional teams to enhance orthopedic outcomes and proc...
1 week ago
$95K - $115K *
Drive demand and pipeline growth for SaaS solutions in the laundry sector. Lead marketing campaigns, enhance customer experience, and optimize strategies to boost revenue and retention while collabora...
1 week ago
Senior Group Product Manager, Marketing Platform
$187K - $260K *
Lead the charge in shaping our marketing technology ecosystem, driving product strategy and team development while enhancing workflows and cross-channel capabilities for data-driven marketing success...
3 days ago
Senior Digital Channel Sales Manager
$103K - $195K *
Drive PEMCO's digital commerce strategy, enhancing customer journeys and optimizing sales across channels. Lead cross-functional teams to improve online experiences, boost acquisition, and ensure alig...
Reposted 1 week ago
Staff Product Marketing Manager (PMM), Patient Growth
$190K - $238K *
Lead the transformation of patient experiences in mental health care by shaping marketing strategies that drive acquisition, activation, and retention. Collaborate across teams to enhance messaging an...
3 days ago
Head of Product Marketing, Self-Serve Growth
$150K - $180K *
Join us to shape the product marketing strategy for self-serve growth, driving user adoption and engagement across our suite. Lead a team, collaborate cross-functionally, and turn insights into impact...
1 week ago
$108K - $149K *
Shape the future of technical marketing by crafting compelling narratives that engage practitioners and influencers, driving curiosity and interest in cutting-edge cybersecurity solutions across our i...
1 week ago
$180K - $200K *
Shape the future of cybersecurity by leading product marketing initiatives that bridge product, sales, and market needs. Drive go-to-market strategies, create compelling narratives, and empower teams...
1 week ago
$79K - $117K *
Support our partner marketing ecosystem by ensuring accurate data management, successful event coordination, and effective asset distribution, all while tracking budgets meticulously and empowering pa...
Reposted 2 weeks ago
Market Development Specialist - AI Data Center Solutions
$153K - $245K *
Transform the AI Data Center landscape by driving strategic growth and adoption of high-speed test solutions. Engage with key stakeholders to validate complex AI infrastructure and enhance interconnec...
5 days ago
Principal Technical Product Manager
$138K - $165K *
Elevate your career by leading complex product initiatives across technical domains. Collaborate with cross-functional teams to drive strategic direction into actionable plans, ensuring measurable out...
6 days ago
Group Manager, Product Marketing Manager - Public Sector
$119K - $210K *
Explore your potential by leading product marketing for the public sector. Collaborate across teams, own strategic initiatives, and drive impactful messaging, ensuring our solutions meet the unique ne...
Reposted 3 weeks ago
Senior Manager, Product Marketing
$135K - $155K *
Champion product marketing by owning positioning, messaging, and go-to-market strategies. Collaborate across teams to drive product launches, enhance sales readiness, and build a high-performing marke...
3 weeks ago
$110K - $130K *
Join a dynamic team to evaluate strategic investments and growth opportunities in healthcare. Leverage market insights and financial modeling to shape multi-year business strategies, collaborating acr...
3 weeks ago
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.