Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$125K - $150K *

Drive market strategy and commercialization for a diverse product portfolio, leveraging customer insights and competitive analysis to enhance adoption and growth. Collaborate cross-functionally to ens...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Join a team that's focused on federal product marketing, driving value creation through Zero Trust strategies. Engage with government agencies to craft compelling messaging, support RFP processes, and...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$200K - $371K *

Drive go-to-market strategy for SMB and Mid-Market segments, leading cross-functional initiatives to enhance customer engagement, positioning, and revenue growth, while establishing best practices for...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$72K - $99K *

Unlock the potential of marketing operations by managing our MarTech stack, optimizing processes, and collaborating across teams to drive growth and efficiency in marketing initiatives...

United StatesRemote

2 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $121K *

Unlock the potential of customer learning by delivering innovative, impactful training experiences. Drive engagement through digital programs and live sessions, ensuring thousands of customers succeed...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$160K - $250K *

Transform client engagement and product marketing strategies to drive global expansion. Collaborate across teams to craft compelling narratives, enhance customer journeys, and position the brand as a...

Pennsylvania, USRemote

2 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$135K - $160K *

Transform the content landscape by spearheading product strategy and enhancing customer experiences. Leverage AI and market insights to innovate a comprehensive product portfolio while ensuring editor...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Oversee all aspects of product launches, from message development to strategic execution, ensuring market readiness and customer engagement while fostering collaboration across marketing and product t...

RemoteRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$115K - $155K *

Elevate the narrative of a leading B2B company by crafting compelling content that drives organic growth. Own the content calendar, collaborate cross-functionally, and transform complex ideas into eng...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$128K - $178K *

Elevate your career by owning product enablement for go-to-market teams. Design impactful training programs, partner with leaders, and leverage data to ensure sales readiness and drive success in a fa...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$113K - $139K *

Champion sales growth in the Building & Construction sector by exceeding quotas, collaborating with teams, and providing market insights to drive product adoption and customer engagement across your t...

Dallas, TXRemote

5 days ago

  •   Less than 5 years exp.  •   Business Services

$120K - $145K *

Lead strategic product initiatives in advanced surgical technologies, driving development and commercialization efforts. Collaborate with cross-functional teams to enhance orthopedic outcomes and proc...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$95K - $115K *

Drive demand and pipeline growth for SaaS solutions in the laundry sector. Lead marketing campaigns, enhance customer experience, and optimize strategies to boost revenue and retention while collabora...

Salt Lake City, UTRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$187K - $260K *

Lead the charge in shaping our marketing technology ecosystem, driving product strategy and team development while enhancing workflows and cross-channel capabilities for data-driven marketing success...

United StatesRemote

3 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$103K - $195K *

Drive PEMCO's digital commerce strategy, enhancing customer journeys and optimizing sales across channels. Lead cross-functional teams to improve online experiences, boost acquisition, and ensure alig...

Seattle, WARemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$190K - $238K *

Lead the transformation of patient experiences in mental health care by shaping marketing strategies that drive acquisition, activation, and retention. Collaborate across teams to enhance messaging an...

RemoteRemote

3 days ago

  •   8 - 10 years exp.  •   Healthcare

$150K - $180K *

Join us to shape the product marketing strategy for self-serve growth, driving user adoption and engagement across our suite. Lead a team, collaborate cross-functionally, and turn insights into impact...

San Francisco, CARemote

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$108K - $149K *

Shape the future of technical marketing by crafting compelling narratives that engage practitioners and influencers, driving curiosity and interest in cutting-edge cybersecurity solutions across our i...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$180K - $200K *

Shape the future of cybersecurity by leading product marketing initiatives that bridge product, sales, and market needs. Drive go-to-market strategies, create compelling narratives, and empower teams...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$79K - $117K *

Support our partner marketing ecosystem by ensuring accurate data management, successful event coordination, and effective asset distribution, all while tracking budgets meticulously and empowering pa...

United StatesRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Transportation

$153K - $245K *

Transform the AI Data Center landscape by driving strategic growth and adoption of high-speed test solutions. Engage with key stakeholders to validate complex AI infrastructure and enhance interconnec...

United StatesRemote

5 days ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$138K - $165K *

Elevate your career by leading complex product initiatives across technical domains. Collaborate with cross-functional teams to drive strategic direction into actionable plans, ensuring measurable out...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Technical Services

$119K - $210K *

Explore your potential by leading product marketing for the public sector. Collaborate across teams, own strategic initiatives, and drive impactful messaging, ensuring our solutions meet the unique ne...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$135K - $155K *

Champion product marketing by owning positioning, messaging, and go-to-market strategies. Collaborate across teams to drive product launches, enhance sales readiness, and build a high-performing marke...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Join a dynamic team to evaluate strategic investments and growth opportunities in healthcare. Leverage market insights and financial modeling to shape multi-year business strategies, collaborating acr...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.