Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$110K - $145K *

Strategize initiatives to enhance workforce alignment and Agile practices, driving high performance in IT services for federal clients while fostering a collaborative culture and supporting strategic...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Information Technology

$95K - $110K *

Join our mission to streamline operations! Oversee contract management and vendor relationships, ensuring smooth processes and strong partnerships. Utilize detail-oriented skills to enhance efficiency...

San Diego, CARemote

3 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$176K - $196K *

Transform patient engagement by leading innovative marketing strategies for relutrigine, enhancing the treatment journey for epilepsy patients and caregivers. Drive impactful initiatives through cross...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$120K - $145K *

Engage partners by driving technical enablement and solution design. Collaborate across teams to empower resellers and integrators, ensuring successful adoption and growth of innovative solutions thro...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $150K *

Lead the charge in defining and executing product strategies for Benefits, collaborating with cross-functional teams to drive innovation and deliver customer value through data-driven insights and aut...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$140K - $165K *

Elevate your career by driving strategic pricing initiatives and financial analysis. Collaborate cross-functionally to develop business cases, optimize pricing models, and present actionable insights...

RemoteRemote

3 weeks ago

  •   Less than 5 years exp.  •   Business Services

$143K - $286K *

Take ownership of innovative AI-driven onboarding solutions that enhance seller activation while safeguarding marketplace integrity. Collaborate with cross-functional teams to tackle complex challenge...

Sunnyvale, CARemote

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$145K - $175K *

Strategize and execute marketplace growth initiatives on Amazon and TikTok Shop, driving sales and profitability while managing P&L and aligning with omnichannel objectives. Lead operations, performan...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Food & Beverages

$160K - $200K *

Unlock potential by leading global integrated campaigns that drive pipeline and revenue. As a player-coach, you'll manage a high-performing team while executing multi-channel strategies that align wit...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Information Technology

$80K - $95K *

Join a dynamic team as you lead digital marketing initiatives, focusing on webinars and paid advertising to drive engagement and generate leads. Collaborate with stakeholders to optimize strategies an...

United StatesRemote

4 days ago

  •   Less than 5 years exp.  •   Information Technology

$154K - $225K *

Join a team that drives digital growth by owning strategies for engaging audiences and boosting lead acquisition through innovative campaigns across various platforms, including AI-native channels. Co...

San Jose, CARemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$85K - $98K *

Transform client relationships by owning a portfolio of B2B accounts, driving growth through tailored solutions in FX and payments, and leveraging technology for impactful service delivery...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$160K - $200K *

Lead strategic business growth in the USA, focusing on market entry, key relationships, and executive negotiations. Build and manage a high-performance team while driving revenue and enhancing overall...

Ohio, USRemote

Reposted 3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$143K - $196K *

Champion innovative solutions in healthcare coding by leading cross-functional teams, optimizing product strategies, and enhancing customer experiences through data-driven insights and agile methodolo...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$178K - $367K *

Elevate organizational effectiveness by serving as a strategic partner to senior leadership, driving clarity and accountability across cross-functional initiatives, and translating complex challenges...

San Francisco, CARemote

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$110K - $130K *

Drive high-impact landing page tests to optimize performance across campaigns. Collaborate cross-functionally to enhance user experience and conversion rates while ensuring flawless execution and cont...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Media

$155K - $185K *

Champion growth and customer marketing by leading a dynamic team to drive full-funnel strategies, optimize campaigns, and leverage AI tools for enhanced performance and insights. Shape the future of m...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$114K - $171K *

Grow your career by owning product domains, driving strategy, and leading cross-functional teams to optimize performance and deliver impactful solutions aligned with business objectives...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$150K - $180K *

Unlock potential by driving sales strategy and value analysis, partnering with cross-functional teams to enhance proposals, pricing, and contracts. Lead market research and client engagement to optimi...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$100K - $120K *

Transform user experiences by leading design initiatives that enhance digital interactions. Collaborate with cross-functional teams to create intuitive solutions, advocate for user-centered practices...

Grimes, IARemote

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$106K - $130K *

Shape product outcomes by leveraging your expertise in SaaS and fintech. Collaborate with cross-functional teams to drive product development, enhance customer value, and utilize AI tools for strategi...

Colorado Springs, CORemote

4 days ago

  •   5 - 7 years exp.  •   Information Technology

$125K - $150K *

Champion the technical pre-sales process by deeply understanding customer needs, leading strategic sales efforts, and mentoring the SE team to drive growth and innovation in enterprise solutions...

San Francisco, CARemote

3 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$110K - $130K *

Analyze technical sales opportunities from discovery to close, leveraging AI tools and client data to drive business cases. Collaborate with cross-functional teams to ensure seamless implementation an...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$148K - $208K *

Champion cross-functional collaboration to drive product readiness and Go-to-Market success. Translate strategic goals into actionable plans, ensuring alignment and execution across teams for impactfu...

San Jose, CARemote

2 weeks ago

  •   Less than 5 years exp.  •   Telecommunications & Hardware

$173K - $231K *

Shape strategic direction into actionable priorities, driving cross-functional alignment and successful Go-to-Market execution for product launches and initiatives. Collaborate with stakeholders to ma...

San Jose, CARemote

2 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.