Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$62K - $97K *

Join a dynamic team as you manage cloud-based marketing tools, ensuring optimal performance and user adoption. Collaborate across departments to implement solutions that drive business success and enh...

RemoteRemote

5 days ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$120K - $150K *

Champion demand generation by executing integrated campaigns to drive pipeline growth and revenue, collaborating cross-functionally with Sales and Product teams for fuel growth through strategic marke...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$124K - $155K *

Contribute to our customer marketing strategy by developing programs that enhance engagement, retention, and advocacy. Collaborate cross-functionally to create compelling customer stories and scalable...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $145K *

Elevate your career by leading strategic product marketing initiatives, managing high-impact projects, and collaborating cross-functionally to drive value propositions in enterprise technology, includ...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$85K - $100K *

Join a dynamic team to drive the development and optimization of digital eCommerce platforms, ensuring alignment with business goals while fostering innovation and collaboration across cross-functiona...

Richmond Hill, ONRemote

2 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Join a team that's redefining product marketing for broadcast technology. Drive go-to-market strategies, craft compelling messaging, and collaborate across teams to elevate our Playout and Infrastruct...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Media

$190K - $220K *

Lead the charge in shaping the go-to-market strategy for innovative data security services, driving customer adoption and engagement through compelling narratives and strategic partnerships across tea...

United StatesRemote

4 days ago

  •   8 - 10 years exp.  •   Information Technology

$125K *

Elevate your career by owning the end-to-end product marketing strategy for the EMS market. Collaborate cross-functionally to drive growth, enhance messaging, and empower sales, while leveraging your...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$184K - $225K *

Elevate your career by owning the product marketing strategy, driving launches, and creating impactful content that resonates with real estate professionals. Shape product positioning and influence re...

Toronto, ONRemote

3 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$130K - $160K *

Transform the future of real estate technology by owning product marketing, driving strategy, and launching innovative solutions that empower sales teams and deliver exceptional value to clients...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$117K - $185K *

Innovate with a dynamic product marketing team to shape compelling narratives and go-to-market strategies that drive revenue and redefine enablement in the AI era. Collaborate across functions to conn...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Engage with top-tier partners to define and execute innovative co-marketing strategies that amplify AI-driven growth. Oversee the entire partner marketing roadmap, ensuring measurable impact on pipeli...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $120K *

Elevate our technical content strategy by producing high-quality, engineer-grade material that resonates with platform engineers, DevOps, and SREs, while leveraging AI tools and managing content opera...

Boston, MARemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$190K - $238K *

Champion provider growth by shaping strategies that enhance engagement and acquisition. Collaborate cross-functionally to create compelling messaging and drive impactful go-to-market initiatives, ensu...

RemoteRemote

3 days ago

  •   8 - 10 years exp.  •   Healthcare

$150K - $180K *

Grow Product Marketing into a strategic capability, driving go-to-market strategies and product launches. Collaborate across teams to assess needs, create impactful processes, and mentor talent, ensur...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$145K - $185K *

Engage the customer lifecycle by developing scalable marketing programs that enhance onboarding, retention, and expansion. Collaborate cross-functionally to transform insights into impactful strategie...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$140K - $160K *

Drive impactful product marketing initiatives by owning positioning, go-to-market strategies, and content creation. Collaborate across teams to enhance brand narrative and execute successful product l...

San Francisco, CARemote

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Elevate your career by driving marketing strategies that bridge sales and growth across diverse sectors. Collaborate with teams to create impactful enablement assets and customer stories, while levera...

Atlanta, GARemote

3 days ago

  •   Less than 5 years exp.  •   Information Technology

$82K - $112K *

Shape compelling product narratives by leveraging market insights and AI tools. Collaborate cross-functionally to drive go-to-market strategies, ensuring impactful messaging and training materials tha...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Lead the charge in optimizing digital experiences to convert web traffic into qualified leads. Collaborate cross-functionally to enhance user engagement, drive down acquisition costs, and implement da...

Kansas City, MORemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$117K - $147K *

Lead the charge in shaping product marketing strategies that drive growth and market differentiation. Collaborate with cross-functional teams to execute go-to-market initiatives and influence product...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$125K - $150K *

Join a team that's redefining product marketing strategies for cutting-edge defense solutions. Lead the charge in driving growth and adoption of innovative technologies while collaborating with cross...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$90K - $110K *

Engage in strategic marketing leadership to drive acquisition, retention, and revenue growth for SMBs. Transform insights into omni-channel campaigns, collaborating with cross-functional teams to enha...

Richmond Hill, ONRemote

1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$181K - $213K *

Transform product-led growth by crafting data-driven strategies, enhancing customer experiences with AI, and driving account expansion through collaboration and experimentation across teams...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$190K *

Lead our product marketing efforts to drive strategy, market growth, and segmentation for innovative public safety software. Collaborate with teams to translate product features into compelling messag...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.