Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$123K - $145K *

Unlock your potential as a strategic partner in business development, driving revenue through VARs and resellers. Collaborate with sales teams to enhance partner engagement and pipeline creation, ensu...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $128K *

Join a team that's dedicated to optimizing supply chain processes and ensuring timely delivery of quality goods. Manage vendor relationships, analyze inventory data, and lead a team to drive efficienc...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$170K - $200K *

Accelerate the evolution of a global Commerce Platform by defining strategy and driving technical solutions through collaboration with cross-functional teams while managing complex product lifecycles...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$114K - $218K *

Join a team that's redefining global events strategy. Lead and inspire a dedicated team while managing a global portfolio of industry events, ensuring alignment with strategic goals, and driving measu...

United StatesRemote

Reposted yesterday

  •   8 - 10 years exp.  •   Information Technology

$103K - $172K *

Drive the commercial strategy for a private label portfolio across ecommerce channels. Lead growth initiatives, optimize performance, and collaborate cross-functionally to enhance brand presence and p...

RemoteRemote

5 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$174K - $256K *

Transform the future of payments by leading strategy and execution for next-gen flex cards. Drive growth, collaborate with partners, and shape innovative solutions in a fast-paced environment while in...

RemoteRemote

3 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$150K - $180K *

Shape the future of content discovery by leading product operations and program management. Drive efficiency and innovation across teams, ensuring seamless collaboration and execution of high-impact i...

United StatesRemote

Reposted 2 days ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$180K - $225K *

Tackle the procurement lifecycle for mission-critical cooling equipment in data centers. Lead strategic initiatives, supplier performance, and operational excellence, while managing risks and driving...

RemoteRemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $135K *

Accelerate demand generation and revenue growth in cybersecurity services by collaborating with sales teams and partners, leading customer engagements, and developing tailored service solutions to dri...

Dallas, TXRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Transform customer engagements through technical sales expertise, driving solution development and partner collaboration in digital engineering and manufacturing. Enable successful sales cycles with i...

Chesterland, OHRemote

3 weeks ago

  •   Less than 5 years exp.  •   Hospitality & Recreation

$110K - $130K *

Drive impactful marketing initiatives that elevate brand awareness and engage diverse audiences. Lead social media strategy, content creation, and digital campaigns while collaborating cross-functiona...

United StatesRemote

Yesterday

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$130K - $219K *

Engage with customers to identify key challenges and drive product innovation. Collaborate across hardware, software, and AI teams to deliver impactful solutions that enhance physical operations and g...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$186K - $279K *

Accelerate commercial growth by overseeing marketing operations and sales enablement strategies. Collaborate with cross-functional teams to optimize processes, enhance lead generation, and implement i...

Redwood City, CARemote

2 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$198K - $291K *

Shape the future of credit by defining and executing a multi-quarter strategy for our credit platform. Collaborate across teams to deliver innovative solutions that meet customer needs while ensuring...

RemoteRemote

6 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$110K - $120K *

Drive client success through strategic account management, focusing on renewals, growth, and performance. Manage relationships with publisher partners, delivering impactful insights to enhance engagem...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Media

$120K - $250K *

Drive transformative change in Life Sciences by leading complex global projects, mentoring teams, and delivering innovative content strategies that enhance patient communication and operational effici...

Boston, MARemote

4 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$150K - $180K *

Join a team that drives strategic AMER Field Marketing initiatives, managing a skilled team to enhance pipeline growth. Lead data-driven marketing efforts across North America, LATAM, and the Public S...

United StatesRemote

3 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$120K - $140K *

Drive impactful paid search strategies for higher education clients, balancing strategic vision with hands-on execution. Lead performance optimization and client engagement to achieve measurable busin...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Media

$97K - $109K *

Join a team that's redefining customer engagement by providing technical expertise and tailored solutions during the pre-sales process. Collaborate with sales and services to ensure seamless transitio...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$130K - $260K *

Elevate your career by leading complex, large-scale technical programs, driving strategic initiatives, and fostering collaboration across teams to achieve business objectives and enhance operational e...

Bentonville, ARRemote

3 weeks ago

  •   11 - 15 years exp.  •   Retail & Consumer Goods

$95K - $115K *

Lead and execute integrated marketing strategies for Casino across Canada, collaborating with cross-functional teams to develop insight-driven, culturally relevant campaigns that enhance brand visibil...

CanadaRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$140K - $150K *

Reimagine data management as a Senior Technical Product Owner, leading cross-functional teams to drive product vision and execution. Oversee complex SQL Server systems and cloud-native applications, e...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$128K - $218K *

Elevate customer acquisition efforts by leveraging your expertise in Compliance, FinTech, and RegTech. Collaborate with Sales and Solutions Architects to translate regulatory challenges into impactful...

Alabama, USRemote

3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$128K - $218K *

Partner with us to drive net new customer acquisition across diverse markets, leveraging your expertise in Compliance, FinTech, and RegTech to translate complex regulatory challenges into impactful te...

San Ramon, CARemote

3 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $180K *

Take ownership of product-led growth strategies, driving user activation and conversion to paid subscriptions. Lead innovative initiatives to enhance funnel performance and identify high-potential cus...

United StatesRemote

1 month ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.