Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$95K - $130K *

Lead the charge in optimizing paid search strategies, managing a $700K-$1M monthly budget, and driving growth across multiple platforms. Own end-to-end account management, from keyword strategy to off...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$94K - $151K *

Advance strategic partnerships by managing key retail accounts and developing new alliances. Drive revenue growth through business reviews, project management, and effective communication with stakeho...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $150K *

Champion growth by leading strategic sales initiatives in marketing tech and UX design. Drive client relationships with Fortune 500 companies, leveraging expertise to secure new business and exceed re...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $150K *

Transform customer relationships and drive sales growth by executing innovative strategies and leveraging packaging solutions. Collaborate with internal teams to meet client needs while maintaining a...

Haltom City, TXRemote

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$100K - $150K *

Unlock new business opportunities and enhance customer relationships by executing strategic sales initiatives, leveraging packaging solutions, and driving profitability while ensuring exceptional serv...

Houston, TXRemote

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Drive innovative partnerships to acquire new clients through strategic campaigns and referrals. Manage end-to-end negotiations and activate cross-functional collaborations to enhance customer acquisit...

CanadaRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Join a team that's dedicated to enhancing member engagement through strategic lifecycle marketing. You'll develop and execute multi-channel campaigns, optimize member journeys, and collaborate cross-f...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Transform digital growth strategies by overseeing website, SEO, and campaigns. Drive content distribution, partner marketing, and harness AI for analytics, ensuring effective buyer engagement and meas...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Unlock potential by driving growth marketing strategies that enhance visibility and engagement with federal agencies. Collaborate with business development to create impactful campaigns and manage eve...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Business Services

$194K - $272K *

Transform user engagement by leading innovative design strategies that enhance growth and retention. Collaborate cross-functionally to translate business goals into impactful design solutions for mill...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Media

$341K - $409K *

Unlock the potential of physical operations by leading a high-performing sales team. Drive strategic initiatives, coach managers, and foster a culture of growth and collaboration while delivering impa...

CanadaRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$150K - $180K *

Lead the charge in developing next-gen data platforms, driving strategic insights and AI solutions. Oversee data architecture, governance, and quality, while mentoring a high-performing team to foster...

RemoteRemote

1 week ago

  •   11 - 15 years exp.  •   Telecommunications & Hardware

$80K - $95K *

Join our team as a key marketing partner, driving regional sales initiatives through strategic marketing programs that build pipeline and accelerate revenue. Collaborate cross-functionally to deliver...

CanadaRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$104K - $130K *

Pioneer the end-to-end sales process for used vehicles in B2B channels, focusing on maximizing volume and market penetration while building strong dealer relationships and leveraging market insights f...

Tulsa, OKRemote

5 days ago

  •   Less than 5 years exp.  •   Staffing

$103K - $120K *

Elevate patient acquisition by managing and optimizing Audio and YouTube campaigns. Collaborate cross-functionally to identify new partnership opportunities and enhance performance, driving growth thr...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$122K - $153K *

Champion technical solutions by advising C-Suite leaders, driving sales support, and customizing product demos. Utilize financial software expertise to enhance client relationships and streamline sale...

New York, NYRemote

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$241K - $272K *

Unlock potential by leading integrated marketing strategies that enhance customer and partner engagement, drive revenue growth, and strengthen relationships across sales and channel operations in a dy...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$96K - $181K *

Help us redefine commercial lending by leading product strategy and execution. Drive innovation in loan origination and underwriting, enhancing client experiences and operational efficiency through cr...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$125K - $150K *

Drive growth in the Canadian structured notes market by leading strategy, building relationships, and enhancing distribution channels. Collaborate with teams to ensure client success and position Luma...

CanadaRemote

6 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$94K - $161K *

Manage product development from concept to release, focusing on technical solutions. Engage with clients to define requirements, drive innovation, and ensure products meet business needs while collabo...

RemoteRemote

Reposted 5 days ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$90K - $110K *

Drive impactful Paid Media strategies for B2B clients while managing relationships, optimizing campaigns, and collaborating with stakeholders to exceed performance objectives and enhance client satisf...

RemoteRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$135K - $158K *

Grow your career with a strategic role focused on developing and managing a robust partner network. Drive sales growth through effective partner relationships and innovative marketing strategies in th...

Pleasanton, CARemote

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$142K - $186K *

Pioneer a data-driven culture by designing scalable ELT pipelines and analytics models. Collaborate across teams to ensure product data integrity and empower stakeholders with self-service insights, d...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $180K *

Drive growth by leading integrated marketing strategies across channels, optimizing customer acquisition, retention, and engagement. Collaborate with cross-functional teams to leverage data and techno...

United StatesRemote

Reposted today

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Optimize marketing workflows by developing AI tools that enhance productivity across teams. Collaborate closely with stakeholders to build, maintain, and support innovative solutions that drive effici...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.