Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$200K - $220K *

Unlock potential by leading the communications strategy across external, internal, and crisis communications. Serve as a trusted advisor to executives, developing narratives and building media relatio...

United StatesRemote

4 weeks ago

  •   11 - 15 years exp.  •   Enterprise Technology

$130K - $140K *

Champion innovative account engagement strategies across the Americas, driving execution of tailored ABM programs. Collaborate with Sales and Marketing teams to enhance customer experiences and accele...

Boston, MARemote

6 days ago

  •   Less than 5 years exp.  •   Information Technology

$100K - $120K *

Join a team that's driving revenue growth by partnering with dealers to enhance market presence. Leverage digital selling strategies to influence sales teams and maximize profitability through innovat...

Parsippany, NJRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $205K *

Shape the future of AI by designing intuitive tools that empower users to create and manage automated workflows, bridging the gap between technology and user experience in contact centers...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $220K *

Elevate your career by leading product strategy and execution for complex solutions. Drive innovation, mentor peers, and collaborate with cross-functional teams to optimize inventory management and en...

Bentonville, ARRemote

3 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $220K *

Lead the charge in defining and executing product strategy for complex solutions, driving innovation and collaboration across teams to deliver impactful, customer-centric outcomes that align with busi...

Bentonville, ARRemote

4 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$143K - $286K *

Lead the charge in defining and executing product strategy for complex solutions, driving cross-functional collaboration and leveraging data insights to enhance customer experience and operational eff...

Sunnyvale, CARemote

4 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$143K - $286K *

Shape the future of product management by leading complex strategies and execution. Drive innovation through cross-functional collaboration, leveraging data insights to enhance product performance and...

RemoteRemote

5 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$95K - $115K *

Join a team that's driving innovation in semiconductor solutions. Engage with customers to identify needs, support product development, and foster relationships, while leveraging your technical expert...

Texas, USRemote

3 days ago

  •   5 - 7 years exp.  •   Healthcare

$75K - $90K *

Grow your career with a dynamic sales role focused on the Economy Segment within the automotive collision coatings market. Build relationships, close deals, and achieve targets while driving accountab...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$145K - $160K *

Shape the future of connectivity by leading strategic product initiatives that enhance integration capabilities across EDI, APIs, and RPA. Collaborate with cross-functional teams to streamline partner...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Transportation

$141K - $232K *

Lead the charge in transforming enterprise data into actionable sales strategies that drive growth across distribution channels. Equip teams with insights and AI tools to enhance targeting, productivi...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$143K - $286K *

Take ownership of large-scale AI and technology programs, leading cross-functional teams to drive execution and align strategies. Utilize strong analytical and communication skills to enhance delivery...

Sunnyvale, CARemote

1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$130K - $143K *

Lead strategic marketing initiatives by fostering supplier partnerships, managing investments, and delivering executive insights. Drive growth through cross-functional collaboration and analytical dec...

Florida, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$135K - $146K *

Innovate strategic partnerships and drive revenue growth in NTN and IoT sectors. Cultivate relationships with global carriers, negotiate agreements, and identify new business opportunities to establis...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$130K - $171K *

Lead the charge in managing a diverse portfolio of SaaS products, driving user engagement and retention through strategic product development and cross-functional collaboration to enhance customer loy...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$153K - $207K *

Grow your career with a dynamic role that shapes product strategy and drives cross-functional collaboration to enhance customer experiences and achieve business outcomes through effective product mana...

Minneapolis, MNRemote

1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$250K - $300K *

Drive new business growth with enterprise machine manufacturers, owning your pipeline and leading complex sales cycles. Collaborate with Customer Success to enhance account retention and position Pric...

Chicago, ILRemote

5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$130K - $176K *

Optimize your career by leading integrated marketing campaigns that drive enterprise growth. Collaborate across teams to craft compelling narratives and ensure cohesive execution from strategy to laun...

CanadaRemote

3 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$153K - $208K *

Partner with us to architect and execute integrated marketing campaigns that drive enterprise product launches and enhance brand storytelling, ensuring alignment across multiple teams and channels for...

United StatesRemote

3 days ago

  •   8 - 10 years exp.  •   Consumer Technology

$120K - $145K *

Champion the development and execution of scalable Product and Pricing systems, overseeing integrations across platforms while driving business outcomes and ensuring compliance with enterprise standar...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$92K - $136K *

Help us drive customer success by owning and optimizing digital engagement programs. You'll lead strategy, build automated journeys, and analyze performance to enhance customer experiences and ensure...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$151K - $176K *

Lead the charge in ensuring compliance and optimization for next-gen satellite communications by translating complex regulations and providing technical guidance across multidisciplinary teams, drivin...

United StatesRemote

Reposted 4 days ago

  •   5 - 7 years exp.  •   Transportation

$189K - $298K *

Drive enterprise transformation by turning market insights into product strategies, collaborating across teams to ensure competitive differentiation, compliance, and customer success for sustained com...

RemoteRemote

4 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$94K - $117K *

Lead the charge in developing integrated brand strategies that inspire creativity and drive growth. Collaborate across teams to translate insights into actionable plans, ensuring clarity and connectio...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Media

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.