Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
Senior Product Marketing Manager, WebApp
$180K - $230K *
Drive market dominance by owning the GTM strategy for innovative AppSec products, collaborating closely with technical teams and sales to ensure successful launches and impactful messaging that resona...
Reposted 3 weeks ago
Senior Product Marketing Manager, Sales Enablement (Qualified)
$143K - $216K *
Join a dynamic team to drive product marketing strategies, enabling sales success through compelling materials and training. Collaborate cross-functionally to enhance product positioning and empower s...
1 week ago
Senior Performance Marketing Specialist
$80K - $90K *
Elevate your career by leading high-impact Facebook and Instagram campaigns, focusing on performance optimization and strategic account management for top-tier clients in a dynamic marketing environme...
Reposted yesterday
$131K - $150K *
Lead strategic product marketing initiatives by shaping messaging and positioning to drive market impact, enhance customer engagement, and collaborate cross-functionally with sales and brand teams for...
Reposted 3 weeks ago
Senior Product Marketing Manager
$150K - $200K *
Lead impactful product marketing initiatives across a fast-scaling health platform. You will shape messaging, execute go-to-market strategies, and drive cross-functional alignment to enhance member en...
3 weeks ago
Senior Manager, Product Marketing
$120K - $145K *
Join a dynamic team to lead product marketing initiatives, mentor talent, and drive strategic go-to-market execution across various functions to enhance business growth and customer engagement...
Reposted 3 weeks ago
Lead Specialist, Performance Marketing
$90K - $190K *
Innovate and optimize paid search strategies to enhance student enrollment and product adoption. Lead campaign execution, manage agency partnerships, and drive performance improvements through data an...
5 days ago
Technical Product Specialist, BRIX
$80K - $95K *
Take ownership of technical customer engagements, troubleshooting software issues, and enhancing product reliability. Collaborate with cross-functional teams to drive customer success and inform produ...
5 days ago
$100K - $150K *
Join a dynamic team to drive the market strategy for analytics and MLOps, enhancing product positioning, enabling competitive insights, and crafting engaging launch materials to support major enterpri...
Reposted 3 weeks ago
Senior Product Marketing Manager, Risk Advisory
$125K - $150K *
Shape the future of product marketing by bridging product and go-to-market teams. Drive impactful messaging, enablement, and strategies that resonate with audiences, ensuring alignment in a fast-paced...
Today
Senior Product Marketing Manager
$152K - $165K *
Empower product success through strategic marketing, content creation, and sales enablement, driving growth in the renewable energy sector while collaborating with cross-functional teams to enhance cu...
4 weeks ago
$110K - $130K *
Lead the charge in shaping product marketing strategies that elevate brand visibility, drive customer engagement, and support sales growth through innovative messaging and cross-functional collaborati...
Reposted 3 weeks ago
$160K - $180K *
Unlock potential by leading product marketing initiatives that empower healthcare teams. Drive sales enablement, module marketing, and customer expansion, while shaping messaging and content that reso...
2 weeks ago
Lead Specialist, Performance Marketing
$90K - $190K *
Lead the execution and optimization of paid search campaigns, driving student enrollment and product adoption. Collaborate with cross-functional teams and manage agency relationships to achieve superi...
Reposted 3 days ago
Senior Integrated Marketing Manager
$95K - $115K *
Drive full-funnel performance for assigned university partners, balancing tactical execution with strategic insights. Serve as a trusted contact, lead initiatives, and enhance partner growth to suppor...
Reposted 3 weeks ago
Senior Staff Technical Go-to-Market (GTM) Product Marketing Manager, Portfolio and Expansion
$180K - $261K *
Shape the future of product marketing by driving growth through strategic enablement, cross-functional collaboration, and compelling storytelling that connects technical solutions to customer needs in...
4 days ago
$132K - $272K *
Analyze and develop global ad targeting and brand safety policies, ensuring compliance and safety for users and advertisers. Collaborate with cross-functional teams to enhance policy enforcement and m...
3 days ago
$104K - $193K *
Join a team that's driving market success through strategic product marketing. Leverage customer insights and market analysis to shape commercialization strategies, enhance product positioning, and fo...
1 week ago
(USA) Senior Manager, Product Marketing
$117K - $234K *
Drive innovative go-to-market strategies for In-Club advertising solutions, collaborating with cross-functional teams to enhance customer engagement and optimize product launches, ensuring alignment w...
2 days ago
$140K - $170K *
Champion the go-to-market strategy for streaming advertising, leading a product marketing team to craft compelling messaging and drive revenue growth. Collaborate across departments to ensure alignmen...
1 week ago
Senior Product Marketing Manager
$110K - $130K *
Drive the future of product marketing by shaping positioning, go-to-market strategies, and sales enablement. Collaborate with cross-functional teams to enhance customer education and competitive intel...
2 weeks ago
Strategic Marketing Specialist - Critical Industries
$100K - $160K *
Optimize marketing strategies to drive growth initiatives, collaborating cross-functionally. Engage with internal and external stakeholders to activate opportunities that position the company as a tru...
Reposted 3 days ago
Senior Product Marketing Manager, Healthcare
$150K - $200K *
Drive impactful marketing strategies in the Healthcare sector, enhancing positioning and messaging. Collaborate cross-functionally to accelerate growth and establish thought leadership, ensuring relev...
4 days ago
Principal Product Marketing Manager, Competitive
$168K - $285K *
Shape the future of competitive strategy in AI and agentic software development. Drive market differentiation, collaborate with cross-functional teams, and establish a compelling narrative that enhanc...
3 weeks ago
Marketing Technology Specialist
$62K - $97K *
Join a dynamic team as you manage cloud-based marketing tools, ensuring optimal performance and user adoption. Collaborate across departments to implement solutions that drive business success and enh...
5 days ago
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.