Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$180K - $230K *

Drive market dominance by owning the GTM strategy for innovative AppSec products, collaborating closely with technical teams and sales to ensure successful launches and impactful messaging that resona...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$143K - $216K *

Join a dynamic team to drive product marketing strategies, enabling sales success through compelling materials and training. Collaborate cross-functionally to enhance product positioning and empower s...

California, MDRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $90K *

Elevate your career by leading high-impact Facebook and Instagram campaigns, focusing on performance optimization and strategic account management for top-tier clients in a dynamic marketing environme...

Vancouver, BCRemote

Reposted yesterday

  •   Less than 5 years exp.  •   Enterprise Technology

$131K - $150K *

Lead strategic product marketing initiatives by shaping messaging and positioning to drive market impact, enhance customer engagement, and collaborate cross-functionally with sales and brand teams for...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $200K *

Lead impactful product marketing initiatives across a fast-scaling health platform. You will shape messaging, execute go-to-market strategies, and drive cross-functional alignment to enhance member en...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $145K *

Join a dynamic team to lead product marketing initiatives, mentor talent, and drive strategic go-to-market execution across various functions to enhance business growth and customer engagement...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$90K - $190K *

Innovate and optimize paid search strategies to enhance student enrollment and product adoption. Lead campaign execution, manage agency partnerships, and drive performance improvements through data an...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$80K - $95K *

Take ownership of technical customer engagements, troubleshooting software issues, and enhancing product reliability. Collaborate with cross-functional teams to drive customer success and inform produ...

Texas, USRemote

5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$100K - $150K *

Join a dynamic team to drive the market strategy for analytics and MLOps, enhancing product positioning, enabling competitive insights, and crafting engaging launch materials to support major enterpri...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$125K - $150K *

Shape the future of product marketing by bridging product and go-to-market teams. Drive impactful messaging, enablement, and strategies that resonate with audiences, ensuring alignment in a fast-paced...

RemoteRemote

Today

  •   8 - 10 years exp.  •   Enterprise Technology

$152K - $165K *

Empower product success through strategic marketing, content creation, and sales enablement, driving growth in the renewable energy sector while collaborating with cross-functional teams to enhance cu...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Energy & Utilities

$110K - $130K *

Lead the charge in shaping product marketing strategies that elevate brand visibility, drive customer engagement, and support sales growth through innovative messaging and cross-functional collaborati...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$160K - $180K *

Unlock potential by leading product marketing initiatives that empower healthcare teams. Drive sales enablement, module marketing, and customer expansion, while shaping messaging and content that reso...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$90K - $190K *

Lead the execution and optimization of paid search campaigns, driving student enrollment and product adoption. Collaborate with cross-functional teams and manage agency relationships to achieve superi...

United StatesRemote

Reposted 3 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$95K - $115K *

Drive full-funnel performance for assigned university partners, balancing tactical execution with strategic insights. Serve as a trusted contact, lead initiatives, and enhance partner growth to suppor...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$180K - $261K *

Shape the future of product marketing by driving growth through strategic enablement, cross-functional collaboration, and compelling storytelling that connects technical solutions to customer needs in...

United StatesRemote

4 days ago

  •   Less than 5 years exp.  •   Information Technology

$132K - $272K *

Analyze and develop global ad targeting and brand safety policies, ensuring compliance and safety for users and advertisers. Collaborate with cross-functional teams to enhance policy enforcement and m...

San Francisco, CARemote

3 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$104K - $193K *

Join a team that's driving market success through strategic product marketing. Leverage customer insights and market analysis to shape commercialization strategies, enhance product positioning, and fo...

Texas, USRemote

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$117K - $234K *

Drive innovative go-to-market strategies for In-Club advertising solutions, collaborating with cross-functional teams to enhance customer engagement and optimize product launches, ensuring alignment w...

San Bruno, CARemote

2 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$140K - $170K *

Champion the go-to-market strategy for streaming advertising, leading a product marketing team to craft compelling messaging and drive revenue growth. Collaborate across departments to ensure alignmen...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Media

$110K - $130K *

Drive the future of product marketing by shaping positioning, go-to-market strategies, and sales enablement. Collaborate with cross-functional teams to enhance customer education and competitive intel...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $160K *

Optimize marketing strategies to drive growth initiatives, collaborating cross-functionally. Engage with internal and external stakeholders to activate opportunities that position the company as a tru...

North Carolina, USRemote

Reposted 3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$150K - $200K *

Drive impactful marketing strategies in the Healthcare sector, enhancing positioning and messaging. Collaborate cross-functionally to accelerate growth and establish thought leadership, ensuring relev...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Information Technology

$168K - $285K *

Shape the future of competitive strategy in AI and agentic software development. Drive market differentiation, collaborate with cross-functional teams, and establish a compelling narrative that enhanc...

RemoteRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$62K - $97K *

Join a dynamic team as you manage cloud-based marketing tools, ensuring optimal performance and user adoption. Collaborate across departments to implement solutions that drive business success and enh...

RemoteRemote

5 days ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.