Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$110K - $130K *

Transform the AV-over-IP product landscape by leading strategy, development, and launch processes. Collaborate cross-functionally to innovate connectivity solutions for diverse AV markets while managi...

San Jose, CARemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$86K - $173K *

Champion marketing strategies that drive customer engagement and therapy awareness. Collaborate cross-functionally to support commercial growth in the Chronic Pain Therapies sector while ensuring fiel...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$185K - $255K *

Transform the financial engine of R&D by leading revenue strategies, pricing, and cost management. Collaborate with senior leaders to align short-term goals with long-term product vision, while buildi...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$137K - $229K *

Join a dynamic team to drive advertising sales growth, leveraging digital expertise and strategic partnerships to enhance client engagement and maximize revenue across diverse ad products...

Mooresville, NCRemote

5 days ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$95K - $125K *

Optimize GTM enablement programs through strategic change management, enhancing adoption and impact on KPIs. Leverage AI for effective coaching and deliver comprehensive onboarding to drive sales exce...

United StatesRemote

1 month ago

  •   Less than 5 years exp.  •   Enterprise Technology

$96K - $186K *

Join a dynamic team to shape compelling content strategies that elevate brand storytelling, drive audience engagement, and support marketing initiatives across various platforms and events in a fast-p...

Hoboken, NJRemote

6 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$160K - $192K *

Strategize and lead the development of an AI-driven backend intelligence platform to enhance decision-making across complex operational systems, ensuring reliable and scalable outcomes in a dynamic an...

Fremont, CARemote

1 month ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$124K - $205K *

Optimize marketing operations by managing systems, data, and processes to drive pipeline growth. Lead HubSpot and Salesforce integration, oversee lifecycle reporting, and implement AI solutions while...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $125K *

Lead the charge in developing marketing strategies for employer audiences, managing cross-functional partnerships, and enhancing client lifecycle marketing to drive engagement and growth across the bu...

New York, NYRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$150K - $160K *

Partner with us to shape the quality strategy for a leading exam development platform. Leverage your expertise to guide multiple Agile teams, enhance automation practices, and ensure high standards ac...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$180K - $200K *

Elevate healthcare technology by owning mobile and web apps that enhance clinician workflows. Drive product direction, prioritize initiatives, and ensure patient safety while leveraging AI to improve...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Healthcare

$149K - $202K *

Join a team that's shaping innovative HCP non-personal promotional strategies for prostate cancer. Lead impactful campaigns, collaborate with cross-functional teams, and drive insights for improved pa...

Los Angeles, CARemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$124K - $156K *

Shape the future of AI Services by owning product strategy and execution. Collaborate with engineering teams to define agentic capabilities, drive tool strategies, and establish AI quality standards t...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $120K *

Accelerate product development by leading end-to-end processes, integrating advanced technologies, and driving outcomes across a suite of digital solutions for legal service operations, while ensuring...

United StatesRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Legal & Accounting

$70K - $100K *

Join a dynamic team as a Digital Marketing Strategist, driving client success through innovative strategies and performance marketing. Collaborate closely with clients to deliver exceptional results a...

Santa Monica, CARemote

1 week ago

  •   Less than 5 years exp.  •   Business Services

$85K - $95K *

Join as a critical team member to manage and enhance productivity platforms, ensuring stability, security, and user satisfaction. Collaborate across teams to drive operational maturity and navigate co...

RemoteRemote

3 weeks ago

  •   8 - 10 years exp.  •   Business Services

$120K - $145K *

Accelerate market growth by developing and executing regional strategies that enhance customer engagement, expand referral networks, and drive adoption of innovative healthcare solutions through colla...

Sunnyvale, CARemote

3 days ago

  •   8 - 10 years exp.  •   Healthcare

$71K - $119K *

Unlock potential by driving strategic sales enablement and AI adoption across teams. Collaborate with Sales, Marketing, and Operations to translate data into actionable insights and empower change tha...

Dayton, OHRemote

Reposted 1 month ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$121K - $182K *

Pioneer the future of power solutions for AI data centers by driving product strategy and innovation in 800 VDC architectures. Collaborate with cross-functional teams to translate customer needs into...

RemoteRemote

2 days ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$120K - $145K *

Optimize runtime authorization strategies across diverse segments, driving technical wins and enabling Sales Engineers. Leverage deep IAM and PAM expertise to deliver impactful solutions, ensuring com...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Information Technology

$95K - $115K *

Join a team that's driving technical sales excellence in the East Coast market. As a key player, you'll lead the sales cycle, engage with customers, and deliver tailored solutions that drive significa...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$90K - $100K *

Accelerate progress at a dynamic agency by leading complex client campaigns. Manage project scope, timelines, and budgets while collaborating with cross-functional teams to deliver high-quality result...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Join a team that's redefining customer engagement through innovative lifecycle marketing. You'll strategize and execute campaigns that enhance onboarding, retention, and conversion across multiple pla...

New York City, NYRemote

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $130K *

Lead complex, cross-functional marketing initiatives from planning to execution, driving accountability and collaboration across teams while enhancing project management processes and methodologies fo...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Innovate product management by leading the evolution of legacy and cloud solutions. Drive customer adoption, improve outcomes, and enhance user experience while collaborating with cross-functional tea...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.