Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$100K - $120K *

Shape a compelling brand narrative that resonates with healthcare leaders. Drive creative campaigns, enhance brand voice, and build memorable experiences while collaborating across teams to establish...

San Francisco, CARemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$80K - $110K *

Lead diverse marketing initiatives, from events to content creation, while collaborating with Sales and Product teams. This hands-on role requires strong organization and communication skills to drive...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$100K - $120K *

Transform our sales enablement strategy by building impactful onboarding and training programs. Collaborate across teams to enhance productivity and drive revenue growth in a fast-paced, AI-driven env...

United StatesRemote

5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$100K - $120K *

Join a team that's redefining content marketing strategies while driving brand authority and customer engagement. Lead innovative projects and manage impactful content across multiple channels to elev...

United StatesRemote

1 month ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Transform partner marketing strategies into measurable revenue streams by leveraging high-potential partnerships and executing targeted campaigns in regulated industries, focusing on enterprise and pu...

Toronto, ONRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$87K - $136K *

Elevate our Sales and Operations Planning by leading demand and supply strategies, ensuring product availability while managing inventory and cash flow. Collaborate with cross-functional teams to driv...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$165K - $192K *

Optimize customer engagement through strategic lifecycle marketing. Lead multi-channel initiatives to enhance customer lifetime value, leveraging data-driven insights and performance metrics to shape...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$135K - $160K *

Lead the evolution of our GTM Systems Architecture, enhancing Salesforce and its tech stack for AI-native workflows. Collaborate with cross-functional teams to build a trusted data foundation and driv...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$130K - $160K *

Unlock integrated marketing strategies to drive growth through data-driven campaigns, digital activation, and thought leadership, ensuring alignment with sales and operational goals for measurable bus...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$130K - $160K *

Unlock potential by driving our AI inference strategy, defining market propositions, and shaping go-to-market motions. Join a dynamic team focused on innovative solutions and customer engagement to es...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$81K - $168K *

Elevate sourcing strategies across General & Administrative functions, managing the full lifecycle from market research to supplier management. Collaborate with cross-functional teams to drive efficie...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$115K - $175K *

Lead the creative program management efforts, ensuring timely delivery of high-quality projects across various marketing initiatives. Drive process improvements and foster collaboration within a dynam...

Seattle, WARemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$112K - $118K *

Lead the charge in optimizing marketing operations by managing project workflows, budgeting, and reporting. This role enhances team efficiency and provides leadership with insights into performance an...

Austin, TXRemote

1 week ago

  •   Less than 5 years exp.  •   Staffing

$160K - $200K *

Transform customer success by leading a technical account management team, driving subscription growth, and enhancing service delivery through innovative AI solutions and strategic partnerships...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$143K - $196K *

Drive strategic growth by managing key accounts in the MedTech OEM sector, fostering customer relationships, and achieving sales targets through innovative business plans and collaboration across team...

Minnesota, USRemote

2 days ago

  •   5 - 7 years exp.  •   Healthcare

$150K - $185K *

Develop innovative healthcare products by collaborating with cross-functional teams. Leverage your technical expertise to enhance platform capabilities and deliver impactful solutions that improve pat...

United StatesRemote

Reposted 3 days ago

  •   8 - 10 years exp.  •   Hospitals & Medical Centers

$210K - $250K *

Drive portfolio value creation through strategy execution, leveraging your extensive experience in revenue growth and go-to-market capabilities to lead engagements and mentor GTM teams across technolo...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$151K - $178K *

Lead the charge in developing B2B customer solutions, driving product strategy and execution across teams. Collaborate with stakeholders to enhance offerings, ensuring operational excellence and measu...

San Francisco, CARemote

3 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$130K - $150K *

Join us to lead North America's field and demand marketing efforts, driving pipeline and revenue through strategic programs and cross-functional collaboration with sales and marketing teams...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Join a dynamic team where you'll engage customers, translate their needs into effective proposals, and collaborate on innovative solutions to drive success in the broadband service industry, enhancing...

Philadelphia, PARemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$125K - $140K *

Lead the strategy and execution of regional field marketing events, driving pipeline growth and enhancing brand awareness through integrated marketing initiatives across enterprise technology audience...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$135K - $160K *

Champion a team of product managers to drive innovative software solutions. Shape product direction, enhance customer understanding, and elevate product quality while fostering leadership and collabor...

United StatesRemote

4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$160K - $215K *

Join a dynamic team to manage technology partner relationships, ensuring integration health and driving revenue growth. Collaborate with engineering and commercial teams to resolve issues and optimize...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$194K - $204K *

Lead the transformation of retailer experiences by owning the Retailer App platform and Analytics & Insights. Drive product vision, enhance user engagement, and deliver actionable insights to empower...

RemoteRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$100K - $120K *

Join a dynamic team to develop and implement sales enablement strategies that empower customer-facing teams with essential product knowledge and training, driving organizational success and enhancing...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.