Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$250K - $275K *

Drive the transformation of banking by guiding product strategies for an innovative Banking as a Service platform, ensuring alignment across teams to deliver impactful financial solutions...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$143K - $273K *

Drive strategic initiatives to optimize member experiences across digital journeys. Collaborate with cross-functional teams to leverage data insights, improve marketing effectiveness, and enhance cust...

San Antonio, TXRemote

Reposted 6 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$500K+*

Lead the transformation of media ingestion and distribution systems, driving automated, AI-powered workflows that enhance efficiency and accelerate content delivery to a global audience. Collaborate a...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$120K - $145K *

Deliver impactful marketing strategies to accelerate procedure growth in healthcare. Collaborate with sales and key stakeholders to enhance customer engagement and drive measurable business outcomes i...

Chicago, ILRemote

4 days ago

  •   8 - 10 years exp.  •   Healthcare

$150K - $200K *

Unlock potential by transforming workflows and enhancing team capabilities through AI. Collaborate across departments to implement innovative solutions that streamline operations and drive sustained a...

CanadaRemote

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$131K - $176K *

Shape the future of sales excellence by owning end-to-end seller experiences. You’ll optimize workflows, create impactful solutions, and directly influence our revenue systems through innovative produ...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$95K - $115K *

Transform the manufacturing landscape by engineering robust, scalable processes that translate formula standards into production realities, ensuring seamless handoffs and collaboration with co-manufac...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$80K - $95K *

Shape the future of brand strategy by crafting distinct messaging and positioning for a diverse portfolio of university partners. Collaborate with cross-functional teams to optimize campaigns and enha...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$83K - $108K *

Champion the inbound prospect experience, driving conversion and pipeline growth by optimizing marketing operations and leveraging technology in this impactful role within Sales & Marketing, designed...

United StatesRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$175K - $210K *

Shape the future of product-led growth by leveraging AI to enhance customer experiences. Lead cross-functional teams to drive acquisition, engagement, and retention through innovative product strategi...

San Diego, CARemote

6 days ago

  •   11 - 15 years exp.  •   Information Technology

$100K - $120K *

Join a dynamic team as you drive sales growth by cultivating client relationships and executing strategic marketing initiatives. Leverage your consultative skills to provide tailored workforce solutio...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Engage with enterprise clients to drive sales growth through strategic prospecting, relationship building, and consultative solutions. Collaborate with brokers and leverage marketing strategies to exc...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$222K - $278K *

Partner with us to drive the go-to-market strategy for AI Products, collaborating with enterprise accounts to deliver value through innovative solutions. Your expertise will shape customer success and...

Chicago, ILRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$222K - $278K *

Drive strategic sales initiatives for AI Products, partnering with enterprise accounts to maximize value and ROI. Collaborate with cross-functional teams to shape product offerings and ensure successf...

RemoteRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$222K - $278K *

Join a team that's pioneering AI-driven solutions, partnering with enterprise accounts to deliver transformative value. Leverage your sales expertise to architect strategic deals and drive growth in a...

Dallas, TXRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$222K - $278K *

Drive the go-to-market strategy for AI Products, partnering with enterprise accounts to deliver value through innovative solutions. Collaborate with sales teams to execute high-impact deals and shape...

Houston, TXRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Join us to elevate brand experiences through innovative design. Collaborate with cross-functional teams, drive projects from concept to delivery, and leverage AI tools to enhance creativity in a dynam...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$130K - $160K *

Lead the development of innovative compliance solutions for multi-state workforces, ensuring efficient policy management and training. Collaborate with cross-functional teams to enhance user experienc...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$170K - $200K *

Elevate your career by leading integrated marketing initiatives that drive awareness and demand for innovative financial products. Collaborate across teams to develop go-to-market strategies and gener...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $220K *

Transform the connected home landscape by leading product development from concept to launch. Drive innovation and cross-functional collaboration to deliver high-quality consumer hardware solutions th...

Bentonville, ARRemote

2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$95K - $115K *

Pioneer innovative marketing technology solutions to enhance campaign execution. Collaborate with cross-functional teams to optimize customer journeys and drive data-driven engagement, ensuring effect...

Charlotte, NCRemote

2 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$156K - $260K *

Elevate customer experiences by leading AI-driven personalization across the entire design and shopping journey. Own product strategy, collaborate cross-functionally, and innovate to anticipate custom...

Washington, USRemote

3 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$275K - $300K *

Transform customer experiences by leading the multi-location product initiative, driving strategy, and developing innovative solutions that scale across the platform for diverse users, empowering them...

RemoteRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$180K - $216K *

Empower small businesses by leading our omni-channel marketing strategy. Drive customer acquisition and retention through innovative campaigns, optimizing performance across digital and traditional ch...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$80K - $95K *

Join a team that's dedicated to maximizing advertising impact for clients. As a strategic advisor, you'll manage campaigns, analyze performance, and collaborate cross-functionally to drive success and...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Media

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.