Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

Remote
caret down
Compensation
caret down
Position Level
caret down
Time Posted
caret down
Industries
caret down
More
1
caret down

$160K - $190K *

Empower nonprofit organizations to maximize their impact by leading product strategy and execution for innovative fundraising solutions. Drive growth through deep customer insights, collaborative part...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $120K *

Develop and lead a comprehensive U.S. Hispanic marketing strategy, integrating brand, performance, and consumer insights to drive growth and engagement. Collaborate with cross-functional teams to ensu...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$120K - $145K *

Drive the global marketing strategy for a technology partner ecosystem, enhancing customer experiences through seamless integrations. Collaborate with cross-functional teams to create impactful go-to...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Business Services

$120K - $150K *

Drive the marketing strategy and execution from the ground up. Collaborate with cross-functional teams to build scalable demand-generation programs to boost qualified pipeline and revenue for innovati...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$135K - $225K *

Partner with us to develop and implement strategic marketing initiatives that drive engagement and decision-making among hospital executives for our advanced medical technologies, enhancing our presen...

Mahwah, NJRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$158K - $208K *

Innovate the future of our enterprise SaaS platform by defining product strategy, driving customer value, and collaborating with cross-functional teams to enhance user experiences and achieve growth o...

Waterloo, ONRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$170K - $200K *

Join a team that's shaping the future of trading by driving go-to-market strategies for innovative financial products. Leverage your expertise in product marketing to elevate customer engagement and b...

United StatesRemote

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$95K - $115K *

Join a team that's shaping innovative product offerings by driving product convergence and development. Collaborate with cross-functional teams to simplify business processes and implement new concept...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$90K - $110K *

Take ownership of a strategic content marketing initiative, driving thought leadership webinars and creating engaging content that enhances buyer journeys and supports integrated marketing efforts acr...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$110K - $130K *

Shape the future of client engagement by managing robust perks and rewards programs. Drive partnerships, optimize client experiences, and enhance financial relationships through innovative credit card...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$130K - $140K *

Shape the future of AI-driven financial advice by designing intuitive, impactful products. Collaborate closely with PMs and engineers to create solutions that enhance user experience and drive results...

United StatesRemote

2 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$250K - $275K *

Drive the transformation of banking by guiding product strategies for an innovative Banking as a Service platform, ensuring alignment across teams to deliver impactful financial solutions...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$143K - $273K *

Drive strategic initiatives to optimize member experiences across digital journeys. Collaborate with cross-functional teams to leverage data insights, improve marketing effectiveness, and enhance cust...

San Antonio, TXRemote

Reposted 6 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$500K+*

Lead the transformation of media ingestion and distribution systems, driving automated, AI-powered workflows that enhance efficiency and accelerate content delivery to a global audience. Collaborate a...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$120K - $145K *

Deliver impactful marketing strategies to accelerate procedure growth in healthcare. Collaborate with sales and key stakeholders to enhance customer engagement and drive measurable business outcomes i...

Chicago, ILRemote

3 days ago

  •   8 - 10 years exp.  •   Healthcare

$150K - $200K *

Unlock potential by transforming workflows and enhancing team capabilities through AI. Collaborate across departments to implement innovative solutions that streamline operations and drive sustained a...

CanadaRemote

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$131K - $176K *

Shape the future of sales excellence by owning end-to-end seller experiences. You’ll optimize workflows, create impactful solutions, and directly influence our revenue systems through innovative produ...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$95K - $115K *

Transform the manufacturing landscape by engineering robust, scalable processes that translate formula standards into production realities, ensuring seamless handoffs and collaboration with co-manufac...

United StatesRemote

4 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$83K - $108K *

Champion the inbound prospect experience, driving conversion and pipeline growth by optimizing marketing operations and leveraging technology in this impactful role within Sales & Marketing, designed...

United StatesRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$175K - $210K *

Shape the future of product-led growth by leveraging AI to enhance customer experiences. Lead cross-functional teams to drive acquisition, engagement, and retention through innovative product strategi...

San Diego, CARemote

5 days ago

  •   11 - 15 years exp.  •   Information Technology

$100K - $120K *

Join a dynamic team as you drive sales growth by cultivating client relationships and executing strategic marketing initiatives. Leverage your consultative skills to provide tailored workforce solutio...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Engage with enterprise clients to drive sales growth through strategic prospecting, relationship building, and consultative solutions. Collaborate with brokers and leverage marketing strategies to exc...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$222K - $278K *

Partner with us to drive the go-to-market strategy for AI Products, collaborating with enterprise accounts to deliver value through innovative solutions. Your expertise will shape customer success and...

Chicago, ILRemote

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$222K - $278K *

Drive strategic sales initiatives for AI Products, partnering with enterprise accounts to maximize value and ROI. Collaborate with cross-functional teams to shape product offerings and ensure successf...

RemoteRemote

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$222K - $278K *

Join a team that's pioneering AI-driven solutions, partnering with enterprise accounts to deliver transformative value. Leverage your sales expertise to architect strategic deals and drive growth in a...

Dallas, TXRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.