Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$95K - $115K *

Shape the future of audio marketing by executing channel strategies, managing budgets, and collaborating with cross-functional teams to drive innovative campaigns. Join us in optimizing media performa...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$155K - $180K *

Drive successful delivery of complex, multi-year programs in a dynamic environment. Collaborate with cross-functional teams to manage scope, budget, and timelines while ensuring client satisfaction an...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $150K *

Elevate product innovation by leading cross-functional teams to develop AI tools and workflows. Drive project momentum through hands-on prototyping and clear communication, ensuring alignment between...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$125K - $150K *

Drive your career with a leadership role overseeing brand advertising strategy, budget, and execution across multiple channels. Lead a team and collaborate with agencies to enhance brand visibility an...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$180K - $200K *

Shape the future of digital experiences by leading cross-functional initiatives that drive impactful business outcomes through data analysis, customer insights, and strategic alignment across teams...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Food & Beverages

$160K - $220K *

Lead the charge in defining product strategy and delivery for major client engagements. Collaborate with cross-functional teams, mentor PMs, and navigate complex challenges to ensure successful outcom...

RemoteRemote

5 days ago

  •   5 - 7 years exp.  •   Information Technology

$160K - $220K *

Shape the future of product strategy by leading complex client engagements, managing the full product lifecycle, driving cross-functional alignment, and mentoring teams to deliver impactful solutions...

RemoteRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$100K - $120K *

Empower your career by leading integrated marketing strategies that drive revenue growth and foster partnerships in the payments sector. Collaborate with cross-functional teams to deliver impactful ca...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$160K - $200K *

Innovate marketing strategies to drive capital solutions for clean energy developers. Lead initiatives from strategy to execution, ensuring impactful positioning and alignment across teams to enhance...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Champion innovative design solutions for B2B2C platforms, driving user-centric experiences while balancing stakeholder needs. Collaborate across teams to elevate product quality and scalability, ensur...

Missouri, USRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$80K - $95K *

Transform client relationships and campaign performance by managing a portfolio of accounts, leading strategy discussions, and optimizing Meta campaigns to drive results and retention for diverse clie...

Killeen, TXRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Join a dynamic team as you drive revenue growth in K12 and Higher Ed sectors, leading full-cycle sales and expanding market presence with innovative AI solutions that transform education...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$80K - $95K *

Elevate client success by managing a portfolio of accounts, leading strategy calls, and optimizing Meta campaigns. Drive performance and retention through strong relationships and actionable insights...

Sugar Land, TXRemote

6 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $140K *

Contribute to innovative performance marketing strategies driving customer acquisition and retention. Manage budgets, conduct experiments, and leverage AI tools to optimize campaigns across multiple d...

United StatesRemote

Reposted 4 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$132K - $264K *

Optimize product strategy across a diverse portfolio, driving data-driven insights and influencing stakeholders. Lead cross-functional teams to enhance product lifecycle processes and foster innovatio...

Hoboken, NJRemote

2 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$194K - $272K *

Champion product marketing for Trust and Safety, translating complex insights into clear narratives. Collaborate cross-functionally to drive adoption and educate communities on safety tools, enhancing...

United StatesRemote

6 days ago

  •   11 - 15 years exp.  •   Media

$77K - $115K *

Unlock potential by leading content strategy to enhance organic growth and brand voice across digital platforms. Collaborate with cross-functional teams to drive impactful content that resonates with...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$80K - $155K *

Lead the charge in crafting compelling, on-brand content for digital campaigns, collaborating with cross-functional teams to translate complex objectives into clear messaging while maintaining quality...

Bentonville, ARRemote

3 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$80K - $95K *

Shape the future of content marketing by owning strategy and execution across channels. Collaborate with teams to create impactful, high-quality content that resonates with audiences and drives engage...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$160K - $200K *

Transform the future of advertising by leading product strategy for AI-driven commerce experiences. Shape innovative advertising solutions that enhance customer interactions and redefine brand engagem...

San Bruno, CARemote

Yesterday

  •   11 - 15 years exp.  •   Retail & Consumer Goods

$90K - $124K *

Unlock potential by leading customer advocacy initiatives, driving content strategy, and managing high-volume production of case studies and testimonials. Collaborate with cross-functional teams to en...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$96K - $128K *

Unlock potential by managing procurement processes, ensuring vendor compliance, and facilitating bid preparations. Collaborate with project teams to optimize purchasing strategies and maintain operati...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Technical Services

$200K - $300K *

Drive product strategy and lifecycle management, ensuring alignment with market needs and business growth. Lead cross-functional teams to develop, launch, and support innovative medical devices while...

United StatesRemote

2 days ago

  •   8 - 10 years exp.  •   Healthcare

$160K - $190K *

Empower nonprofit organizations to maximize their impact by leading product strategy and execution for innovative fundraising solutions. Drive growth through deep customer insights, collaborative part...

United StatesRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $120K *

Develop and lead a comprehensive U.S. Hispanic marketing strategy, integrating brand, performance, and consumer insights to drive growth and engagement. Collaborate with cross-functional teams to ensu...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.