Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$83K - $155K *

Contribute to the success of hygienic sensors by owning product strategy, collaborating with engineering, and driving market insights into actionable requirements. Lead product launches and manage lif...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$120K - $130K *

Lead the charge in driving sales strategies for distributor and end user accounts, fostering strong relationships and executing impactful commercial engagement programs to achieve growth and exceed sa...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Pioneer engaging content strategies that educate stakeholders on data center infrastructure. Streamline cross-platform media development to build awareness and credibility, leveraging your storytellin...

Dallas, TXRemote

3 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$96K - $154K *

Lead the transformation of global marketing strategies for electronics and semiconductor sectors. Collaborate with experts to create impactful messaging and drive demand generation, enhancing brand pr...

Reading, MARemote

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$125K - $160K *

Innovate solutions for complex software challenges, guiding product design from concept to launch. Collaborate with cross-functional teams to enhance user experience and leverage AI for impactful work...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$96K - $181K *

Unlock potential by leading product strategy and driving growth in the Merchant Acquiring Payments sector. Collaborate with internal teams and external partners to enhance product offerings and delive...

Cleveland, OHRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$90K - $150K *

Join a dynamic team to build and manage strategic partnerships in the public safety sector. Drive partner engagement, enhance sales enablement, and contribute to pipeline growth while collaborating cr...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$85K - $95K *

Transform search strategies by leading SEO initiatives that drive organic growth and enhance brand visibility across diverse channels and emerging platforms, while collaborating with cross-functional...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$84K - $156K *

Manage the coordination of original content production, ensuring seamless collaboration across teams. Oversee project milestones, budgets, and communication with internal and external partners to driv...

Los Angeles, CARemote

4 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$160K - $175K *

Accelerate progress at building a scalable digital demand engine for B2B Security. Lead paid media strategy, optimize campaigns, and analyze performance to drive qualified pipeline growth and enhance...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$85K - $95K *

Join a team that's dedicated to enhancing product learning experiences for credit unions and MAP employees. You'll design, develop, and deliver engaging training that empowers users to confidently ado...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$130K - $190K *

Drive the North America Service Strategy & Operations analytics vision, enhancing decision support through data and AI. Collaborate with senior leaders to translate insights into actionable business o...

San Francisco, CARemote

Yesterday

  •   8 - 10 years exp.  •   Finance & Insurance

$135K *

Unlock potential by leading the strategy and execution of hardware and support services for veterinary practices, driving P&L performance, vendor relationships, and cross-functional collaboration to e...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$139K - $287K *

Lead the development of innovative ad solutions that enhance user experience and drive measurable outcomes. Collaborate cross-functionally to define requirements, manage roadmaps, and deliver impactfu...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

$110K - $130K *

Unlock potential by leading product vision and strategy, driving customer insights to align with business goals. Collaborate across teams to deliver innovative solutions, ensuring impactful outcomes f...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$135K - $160K *

Transform OEM partnerships by driving strategic growth and innovative solutions. Leverage market insights and relationship-building skills to negotiate impactful deals and collaborate with senior lead...

RemoteRemote

5 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$110K - $130K *

Champion growth through innovative field marketing strategies, executing impactful regional campaigns and events. Collaborate with cross-functional teams to drive awareness, engagement, and pipeline s...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$127K - $223K *

Play a key role in driving performance and strategy for Streaming TV/OTT marketing. Collaborate across teams to optimize campaigns, enhance measurement practices, and present insights to executives, a...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$175K - $270K *

Oversee the strategy and development of data products, driving market execution and collaboration across teams to enhance audience targeting and measurement capabilities for agencies and brands...

Columbia, MDRemote

3 weeks ago

  •   8 - 10 years exp.  •   Business Services

$160K - $175K *

Transform product readiness and adoption through strategic change management and analytical insights. Collaborate with cross-functional teams to ensure seamless deployment and continuous improvement o...

Denver, CORemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$95K - $110K *

Lead the charge in defining strategic visions and multi-service roadmaps for medium to large accounts, integrating marketing with cross-functional business strategies to drive growth and client satisf...

United StatesRemote

4 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $150K *

Empower a cross-functional team by owning the end-to-end design experience for a key product area, enhancing communication for families and educators while mentoring fellow designers and leveraging AI...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$94K - $151K *

Drive your career with this pivotal Product Manager role, where you'll bridge business needs and technology in a large-scale retail environment. Enhance product outcomes through strategic partnerships...

United StatesRemote

Reposted 6 days ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Join us to build a new AI-driven demand generation channel from scratch. You'll identify audiences, develop outreach strategies, and run experiments to create a repeatable pipeline, all while collabor...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Join a team that's building a new AI-driven demand generation channel from scratch. You'll identify audiences, develop outreach strategies, and run experiments to create a repeatable pipeline, all whi...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.