Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$110K - $130K *

Join a team that's redefining business identity solutions. As a Product Manager, you'll drive strategy, development, and performance of our Business Identity Graph, collaborating with cross-functional...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Unlock potential by directing product strategy for data-centric solutions, collaborating across teams to enhance product performance and drive innovation. Own the product lifecycle from conception to...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Elevate product management by integrating diverse datasets into innovative solutions. Collaborate with cross-functional teams to enhance existing products and drive new data initiatives from concept t...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$145K - $185K *

Join a dynamic team as a Senior Marketing Analytics Manager, driving marketing performance measurement and insights. Collaborate cross-functionally to build impactful reporting and attribution models...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$83K - $133K *

Drive customer success by building relationships, managing proposals, and supporting sales processes in a dynamic remote environment. Leverage technical knowledge to meet urgent customer needs and enh...

California, USRemote

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$156K - $234K *

Lead the charge in shaping the strategy and roadmap for a cutting-edge Context Engine, driving cross-functional collaboration to enhance metadata and business context for AI and human analysts, ensuri...

San Diego, CARemote

4 days ago

  •   11 - 15 years exp.  •   Information Technology

$80K - $95K *

Unlock potential by managing HubSpot for impactful digital marketing campaigns. Collaborate with cross-functional teams to optimize lead flow, reporting, and website support, ensuring data integrity a...

RemoteRemote

2 days ago

  •   5 - 7 years exp.  •   Healthcare

$113K - $139K *

Join a team that's driving growth in the commercial construction sector by leveraging your sales expertise and collaborating with innovative professionals to exceed sales quotas and enhance customer r...

RemoteRemote

3 days ago

  •   Less than 5 years exp.  •   Business Services

$110K - $130K *

Lead the charge in transforming ideas into impactful products, owning the entire process from concept to launch. Collaborate closely with engineering and customers to deliver innovative solutions in a...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$125K - $135K *

Drive partner engagement and revenue growth by managing key relationships, executing go-to-market strategies, and optimizing partnerships to enhance Aprimo's ecosystem and market presence...

Chicago, ILRemote

4 days ago

  •   Less than 5 years exp.  •   Media

$120K - $140K *

Champion a dynamic marketing team by driving growth strategies, optimizing paid media, and enhancing retention efforts. Lead hands-on initiatives to elevate brand presence and foster team development...

Toronto, ONRemote

5 days ago

  •   Less than 5 years exp.  •   Healthcare

$160K - $180K *

Shape the demand generation strategy for the MSP segment, leading a high-impact team to optimize funnel performance and drive revenue growth through innovative marketing approaches and AI tools...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$163K - $297K *

Champion the development and execution of innovative digital product strategies across EMEA, enhancing consumer experiences and driving key performance indicators in a high-growth e-commerce environme...

RemoteRemote

3 days ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$80K - $95K *

Transform integrated marketing initiatives to drive brand growth and customer engagement. Own CRM lifecycle marketing, optimize mobile app performance, and leverage data-driven insights to enhance mar...

Hartford, CTRemote

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$161K - $190K *

Transform the digital commerce experience by owning a high-velocity experimentation roadmap. Collaborate across teams to enhance customer journeys, improve conversion rates, and establish a robust exp...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$110K - $130K *

Lead the charge in growth marketing by developing integrated playbooks that drive multi-channel engagement, optimize customer journeys, and innovate programs while collaborating closely with Sales and...

United StatesRemote

1 month ago

  •   5 - 7 years exp.  •   Consumer Technology

$129K - $152K *

Innovate by optimizing product management processes and tools, enhancing delivery predictability, and driving organizational transformation. Collaborate with cross-functional teams to empower Product...

United StatesRemote

2 days ago

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$137K - $209K *

Join a team that's shaping the future of product demand strategy. Drive pipeline and revenue for innovative products through strategic leadership and agile marketing initiatives. Collaborate closely w...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$113K - $215K *

Drive transformative initiatives by leading complex, cross-functional programs to deliver impactful digital, data, and operational capabilities while aligning stakeholders and driving project success...

Seattle, WARemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$139K - $250K *

Lead the charge in driving strategic product development for a diverse insurance portfolio, collaborating with stakeholders to enhance performance and achieve revenue targets throughout the product li...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$100K - $120K *

Innovate your career by building agile marketing systems that leverage AI and data. Own the demand generation engine, connecting audience insights and multi-channel campaigns to drive measurable growt...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$172K - $203K *

Empower the distribution strategy by designing and managing rate content across channels, ensuring accurate delivery and partner trust. Collaborate with cross-functional teams to build scalable progra...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $120K *

Grow your career with us by managing customer relationships, driving satisfaction, and ensuring success as a trusted advisor. You'll lead onboarding, identify opportunities for expansion, and advocate...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $190K *

Transform financial futures by leading a product team to build and scale a new investing product. Drive strategy, execution, and member engagement from concept to launch, ensuring a meaningful impact...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$86K - $92K *

Unlock potential by driving marketing initiatives and proposal efforts for the Infrastructure sector. Collaborate with teams to enhance client relationships and create impactful materials that boost b...

Temecula, CARemote

1 week ago

  •   5 - 7 years exp.  •   Technical Services

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.