Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

Remote
caret down
Compensation
caret down
Position Level
caret down
Time Posted
caret down
Industries
caret down
More
1
caret down

$110K - $120K *

Explore a pivotal role in leading complex analysis across systems, driving alignment among stakeholders, and enhancing technology solutions. Collaborate with diverse teams to translate business needs...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$113K - $188K *

Champion the development of innovative tools for customer service teams, enhancing agent efficiency and service quality. Collaborate across departments to drive product strategy, leveraging data and u...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $150K *

Empower growth by leading market intelligence and analytics initiatives, driving strategic partnerships, and translating trends into actionable business strategies. Collaborate cross-functionally to i...

Boston, MARemote

3 days ago

  •   5 - 7 years exp.  •   Business Services

$110K - $130K *

Champion innovative paid marketing strategies to drive growth, manage budgets, and optimize performance across channels. Collaborate with teams to connect efforts and achieve measurable results in use...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$95K - $115K *

Empower a dynamic team to create compelling B2B content that drives growth. Lead SEO strategies, collaborate cross-functionally, and leverage AI to enhance marketing efforts while shaping the voice of...

San Francisco, CARemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$90K - $120K *

Join a dynamic team to drive customer activation and retention strategies across the prescription lifecycle. Collaborate cross-functionally to optimize customer journeys and deliver measurable growth...

RemoteRemote

Reposted 2 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$200K - $230K *

Drive impactful AI threat research marketing by transforming technical insights into compelling narratives. Collaborate with experts to enhance Cyera's authority and visibility in data security, while...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $95K *

Join a dynamic marketing team to drive B2C performance marketing, optimize campaigns, and enhance enrollment outcomes through strategic collaboration and data-driven insights across multiple channels...

Texas, USRemote

3 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$107K - $130K *

Lead the end-to-end product development lifecycle for specialty doors, driving market strategies and cross-functional initiatives to enhance product positioning, pricing, and profitability while colla...

Greensburg, PARemote

1 week ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$80K - $95K *

Accelerate growth by owning the full sales cycle in the U.S. MSP market. Build relationships at industry events, generate leads, and drive revenue for Comet Backup through consultative selling and str...

RemoteRemote

3 days ago

  •   Less than 5 years exp.  •   Information Technology

$183K - $220K *

Elevate technical storytelling by creating impactful demos and workshops that bridge the gap between product capabilities and customer understanding, empowering sales teams and enhancing buyer engagem...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $150K *

Lead the strategy and execution of marketing programs to enhance member experience throughout their journey, ensuring clear communication and engagement across all touchpoints while collaborating with...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Join the charge in shaping CoreView's Federal market presence by leading strategic field marketing initiatives, enhancing brand awareness, and driving lead generation campaigns to establish a robust p...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$65K - $98K *

Shape brand identity and sponsorships while managing organic social media for Growth Marketing. Collaborate with teams across the US and Canada to enhance brand presence and ensure alignment with mark...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Energy & Utilities

$80K - $95K *

Optimize marketing operations and campaign management for our Active Trader team. Drive project coordination, compliance, and creative execution to ensure timely delivery and quality results while fos...

CanadaRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Analyze marketing performance metrics to drive strategic budget decisions. Own cross-channel scorecards, validate attribution models, and present insights to leadership. Shape the future of marketing...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$135K - $169K *

Unlock your potential by leading complex design initiatives that define product strategy and influence cross-functional teams. Drive innovation in UX and create impactful solutions while shaping the f...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Media

$110K - $130K *

Unlock your potential by optimizing product performance and driving growth in instrumentation solutions. Collaborate across teams to enhance offerings and support strategic initiatives in the upstream...

Oklahoma, USRemote

2 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$90K - $110K *

Shape the future of performance marketing by pioneering paid media strategies and campaigns. Collaborate with a dynamic marketing team to optimize channel growth, drive pipeline, and elevate brand pre...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$125K - $150K *

Drive integrated, compliant media strategies for pharmaceutical brands, leading channel planning, investment decisions, and client engagement to achieve impactful business outcomes throughout launch a...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$86K - $144K *

Champion the execution of impactful internal events, managing timelines and deliverables while collaborating with teams and vendors. Drive innovation and efficiency in event processes, ensuring memora...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$90K - $180K *

Innovate product strategy and execution for moderately complex offerings, driving customer discovery and cross-functional collaboration to enhance value and achieve business goals while mentoring juni...

Bentonville, ARRemote

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$80K - $95K *

Drive impactful field marketing programs across the US, shaping the brand's presence and engaging prospects. Collaborate with sales to achieve pipeline goals, ensuring strategic execution of multiple...

RemoteRemote

Reposted yesterday

  •   Less than 5 years exp.  •   Information Technology

$150K - $180K *

Empower the future of AI-driven digital products by leading strategy, portfolio management, and cross-functional collaboration to enhance user experiences and drive measurable business impact across d...

United StatesRemote

4 days ago

  •   8 - 10 years exp.  •   Food & Beverages

$120K - $145K *

Lead the charge in shaping global healthcare packaging design. As a Principal Design Program Manager, you'll establish frameworks and standards, drive strategic decisions, and ensure seamless collabor...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.