Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$110K - $130K *

Join a team that's redefining event marketing by leading high-impact programs that enhance customer engagement and drive revenue. You'll strategize and execute user summits, trade shows, and field eve...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Media

$150K - $180K *

Lead the charge in optimizing marketing operations to drive developer adoption, pipeline growth, and revenue. Oversee systems, processes, and insights while collaborating with cross-functional teams t...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$120K - $145K *

Accelerate progress at a dynamic marketplace by owning the Driver App, enhancing user experience, and driving engagement. Collaborate cross-functionally to optimize workflows and improve marketplace h...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$211K - $373K *

Innovate the consumer experience by leading product strategy and execution. Drive a high-performing team to enhance onboarding and insurance purchasing while aligning with cross-functional partners to...

United StatesRemote

3 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$110K - $130K *

Drive strategic growth in the Aftermarket Parts product family, leading development, market differentiation, and sustainable strategies within the Flow Control Division while collaborating with global...

RemoteRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$95K - $193K *

Elevate the MarTech landscape by driving technology strategy, product delivery, and ecosystem management. Collaborate with Commercial Marketing and IT to ensure seamless integration and maximize the v...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$110K - $130K *

Elevate product execution by translating client needs into actionable requirements, collaborating with engineering and data science teams to deliver standardized measurement solutions across various c...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Information Technology

$130K - $150K *

Advance your career by leading product strategy for supply chain orchestration. Drive technical decisions, collaborate with cross-functional teams, and leverage AI to enhance workflows, ensuring measu...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Lead a dynamic team to drive product marketing strategies and execute impactful campaigns across multiple markets, ensuring alignment with business goals and fostering community engagement in a fast-p...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$140K - $175K *

Transform investment research by evaluating and integrating diverse datasets, enhancing AI-driven workflows, and driving strategic content initiatives to elevate platform value and user experience...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Consumer Technology

$150K - $190K *

Elevate our field marketing strategy by leading regional initiatives that drive demand for our software. Collaborate with sales teams to create impactful events and programs, while building and managi...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$99K - $166K *

Elevate marketing impact by leading multi-channel campaigns in healthcare. Drive strategic initiatives, ensure brand consistency, and collaborate cross-functionally to maximize engagement and measurab...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$145K - $175K *

Elevate your career by leading product marketing for AI governance solutions. Drive impactful narratives, engage with analysts, and create high-quality content to enhance visibility and credibility in...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Join a dynamic team to define product strategy and deliver innovative payment solutions. Collaborate across functions to drive customer value and business outcomes while managing the end-to-end paymen...

RemoteRemote

4 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$100K - $120K *

Transform the marketing landscape by leading growth initiatives, building campaigns, and leveraging data to drive qualified pipeline. Collaborate with cross-functional teams to activate strategies and...

United StatesRemote

2 days ago

  •   5 - 7 years exp.  •   Healthcare

$200K - $335K *

Drive strategy and execution for Ads Delivery & Optimization, enhancing advertiser outcomes through advanced bidding, ranking, and measurement systems. Collaborate with cross-functional teams to innov...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Consumer Technology

$125K - $170K *

Join a team that's redefining data management by spearheading product innovation. Your insights will guide the development of user-centric software solutions, shaping the platform that empowers busine...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$135K - $160K *

Transform the Data Solutions landscape by leading product strategy, driving API integrations, and enhancing partner capabilities to maximize G2 data's market impact and customer value through innovati...

United StatesRemote

3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$88K - $105K *

Unlock potential by executing multi-channel field marketing programs that drive demand and pipeline growth in the SLED sector. Collaborate with sales teams to adapt strategies, ensuring local relevanc...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$95K - $115K *

Empower data-driven marketing strategies by developing scalable models and automations. Collaborate with cross-functional teams to enhance data delivery and quality, ensuring efficient operations for...

Boston, MARemote

2 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$140K - $170K *

Lead the charge in optimizing our marketing technology ecosystem, ensuring seamless integration and support across platforms. Collaborate with cross-functional teams to translate business needs into e...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$184K - $194K *

Drive your career as a Senior Product Manager, shaping innovative retailer experiences and analytics solutions. Lead cross-functional teams to deliver impactful products that empower retailers to thri...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$160K - $200K *

Lead the charge in defining and executing a cohesive platform narrative, driving marketing strategy for strategic accounts while influencing enterprise-level buying decisions and enhancing Kaseya's ma...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Enterprise Technology

$115K - $135K *

Engage with engineers and executives to create compelling technical content that showcases innovative CAD solutions. Deliver presentations, demos, and tutorials that highlight product features and the...

United StatesRemote

Reposted yesterday

  •   5 - 7 years exp.  •   Consumer Technology

$120K - $163K *

Join a team that's shaping the future of credit products by driving platform strategy, collaborating across functions, and delivering market-ready features that meet client needs and regulatory standa...

United StatesRemote

Today

  •   5 - 7 years exp.  •   Finance & Insurance

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.