Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$110K - $130K *

Drive impactful field marketing initiatives across North America, collaborating with sales and partners to execute events and campaigns. Become the regional expert, aligning local strategies with glob...

Chicago, ILRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$210K - $260K *

Shape the future of audience growth by leading lifecycle marketing strategies, enhancing customer engagement, and driving demand generation initiatives to maximize long-term value and collaboration ac...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Education, Government & Non-Profit

$102K - $170K *

Accelerate healthcare innovation by leading product marketing strategies for pharmacy, PBM, and health plan solutions. Drive customer engagement and product adoption through market insights and compel...

Columbus, GARemote

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$100K - $125K *

Join a dynamic team to shape the go-to-market strategy for innovative payment solutions. This role bridges technical capacities with merchant needs, driving adoption and enhancing experiences for onli...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$170K - $220K *

Lead the charge in optimizing distribution networks to enhance efficiency, service performance, and cost-effectiveness. Drive strategic initiatives, evaluate operating models, and implement transforma...

RemoteRemote

1 week ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$90K - $100K *

Transform business needs into actionable requirements, driving system enhancements and operational improvements. Collaborate across teams to ensure clarity and alignment, leveraging data analysis and...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$100K - $120K *

Drive the evolution of online educational platforms by collaborating with diverse teams, championing user needs, and managing product roadmaps to enhance the overall learning experience for students a...

United StatesRemote

4 weeks ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$153K - $213K *

Champion the development of a key platform, driving strategy, success metrics, and technical depth while collaborating across teams to deliver impactful solutions that meet customer needs and enhance...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Champion creative strategy and execution across multiple channels, driving brand engagement and customer storytelling through hands-on design, video production, and performance analysis to enhance acq...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$80K - $95K *

Empower our sales team by equipping them with critical tools and training. As a strategic partner, you'll collaborate across departments to enhance sales effectiveness and drive success with innovativ...

United StatesRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Strategize and lead global solution marketing initiatives to enhance customer engagement and drive growth in the data center and smart building sectors, collaborating closely with product management a...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$77K - $97K *

Shape the future of event marketing by leading strategy and execution for impactful B2B events. Collaborate across teams to enhance brand engagement, drive sales, and optimize event performance while...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$135K - $165K *

Join a team that's redefining product marketing by transforming complex cybersecurity concepts into compelling narratives. Drive go-to-market strategies, build sales enablement tools, and lead market...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$275K - $335K *

Launch innovative marketing strategies to create a new category in veterinary medicine. Collaborate with teams to build brand credibility and consumer awareness for a groundbreaking longevity drug for...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$100K - $140K *

Advance your career by driving growth in key industrial markets. Collaborate with engineers and stakeholders to build relationships, convert clients, and develop a robust sales pipeline while providin...

Colorado, USRemote

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Elevate growth by building and scaling Google Ads from the ground up. Own all aspects of account architecture and campaign strategy across multiple platforms, driving significant budget allocation whi...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Media

$120K - $140K *

Join a team that's shaping brand strategy and creativity to drive business growth. You'll develop integrated campaigns, translate consumer insights into impactful marketing, and collaborate across tea...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Food & Beverages

$110K - $130K *

Lead the charge in transforming measurement experiences by integrating retailer data into a unified reporting platform. Collaborate with partners to enhance data flow and deliver actionable insights f...

Toronto, ONRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Unlock potential by driving customer marketing strategies that enhance retention, advocacy, and revenue growth. Collaborate with teams to create impactful campaigns and leverage customer insights for...

RemoteRemote

4 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$75K - $90K *

Elevate your career as you drive powerful media strategies, collaborating with teams and clients to optimize performance across various channels, leveraging insights for impactful digital campaigns in...

United StatesRemote

Reposted 4 days ago

  •   Less than 5 years exp.  •   Business Services

$150K - $180K *

Empower your career by leading innovative GTM engineering initiatives. Drive AI workflows, automate marketing processes, and enhance productivity across teams. Collaborate with stakeholders to transfo...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Transform product strategy in Chemical & Workplace Safety by leading initiatives from discovery to delivery. Collaborate across teams to balance customer needs and business goals, driving measurable o...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$198K - $298K *

Drive product marketing efforts by translating complex technology into actionable insights for customers. Collaborate with teams to create compelling content, strategic sales enablement tools, and mar...

San Diego, CARemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$159K - $273K *

Shape the future of home listings by driving supply growth and enhancing buyer experiences. Lead AI-driven initiatives to optimize inventory presentation and engagement, ensuring Redfin remains the go...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$128K - $160K *

Transform partner marketing strategies by developing data-driven co-marketing plans, driving pipeline growth, and aligning sales teams with partners. Collaborate to create impactful campaigns and mana...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Transportation

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.