Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$120K - $145K *

Shape the future of payroll and integrations by leading product vision and strategy across Canada and the US. Collaborate with a talented team to ensure accuracy and compliance while driving impactful...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Elevate the payroll and integrations product vision, driving initiatives across Canada and the US. Collaborate with cross-functional teams to ensure accuracy and compliance while enhancing customer ex...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$120K - $145K *

Transform payroll and integrations by leading product vision across Canada and the US. Collaborate with cross-functional teams to ensure accuracy and compliance while driving innovative solutions that...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$145K - $185K *

Shape the future of channel marketing by driving co-marketing strategies with partners in the South Central region. Collaborate to enhance pipeline growth and ensure ROI through innovative field progr...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$150K - $175K *

Build your expertise in product management by driving the strategy and execution of our Commerce product. Collaborate with cross-functional teams to enhance customer experiences and deliver impactful...

CanadaRemote

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$95K - $115K *

Drive impactful product launches and marketing strategies in healthcare, managing therapy lines from execution to analysis. Collaborate cross-functionally to enhance provider engagement and optimize p...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$83K - $133K *

Support the Sales organization by providing technical solutions and optimizing ABB products for customer applications. Cultivate new business opportunities and ensure customer satisfaction through eff...

Ohio, USRemote

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$110K - $150K *

Transform student engagement by developing impactful marketing campaigns and community initiatives across partner campuses. Drive enrollment and retention through strategic partnerships, innovative ou...

United StatesRemote

2 days ago

  •   Less than 5 years exp.  •   Education, Government & Non-Profit

$110K - $130K *

Engineer impactful solutions in a hybrid role, managing client engagements and product rollout. Collaborate cross-functionally with tech and business teams to deliver a modern SaaS platform while ensu...

RemoteRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$130K - $260K *

Pioneer innovative product strategies that drive enterprise-wide impact. Collaborate with cross-functional teams to solve complex challenges, influence executive priorities, and deliver exceptional cu...

Bentonville, ARRemote

1 week ago

  •   11 - 15 years exp.  •   Retail & Consumer Goods

$85K - $95K *

Drive growth by identifying where US salon owners engage, creating impactful campaigns, and optimizing landing pages. Collaborate across teams to enhance Slick's presence in the beauty sector, leverag...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Drive innovative creative strategies that elevate performance marketing. Lead the development of original concepts and frameworks, leveraging insights and AI to enhance team capabilities and deliver i...

New York, NYRemote

5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Pioneer innovative creative strategies that elevate performance marketing. Collaborate across teams to develop impactful video and static ads, leveraging insights and AI to drive results and establish...

Los Angeles, CARemote

5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$94K - $125K *

Unlock your potential as you design and implement innovative sales training solutions, enhancing team performance and driving success in a dynamic B2B environment. Collaborate with cross-functional te...

Colorado, USRemote

Reposted 2 days ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$165K - $205K *

Drive the future of food access and benefits by leading product strategy and execution. Own the roadmap for innovative services that enhance member experiences and streamline operations across diverse...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Champion growth by developing and executing innovative marketing strategies that enhance patient acquisition and practice performance across a network of orthodontic and pediatric practices...

Scottsbluff, NERemote

6 days ago

  •   5 - 7 years exp.  •   Healthcare

$210K - $260K *

Shape the future of audience growth by leading lifecycle marketing strategies, enhancing customer engagement, and driving demand generation initiatives to maximize long-term value and collaboration ac...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Education, Government & Non-Profit

$125K - $160K *

Join a team that's optimizing customer lifecycle operations through automation and analytics. Collaborate cross-functionally to enhance workflows, improve efficiency, and drive customer success in a d...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$109K - $156K *

Advance retail insurance sales by analyzing market trends, enhancing product visibility, and providing strategic support to stakeholders. Collaborate with teams to implement effective marketing strate...

RemoteRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$90K - $110K *

Partner with us to enhance sales performance by developing impactful enablement programs that accelerate onboarding, improve productivity, and drive cohesive team operations across a rapidly scaling o...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$110K - $130K *

Shape the future of growth marketing by developing and executing innovative strategies that drive demand and enhance brand positioning in the legal tech market. Collaborate cross-functionally to optim...

Chicago, ILRemote

1 week ago

  •   5 - 7 years exp.  •   Legal & Accounting

$133K - $186K *

Optimize developer engagement by managing the user journey from first touch to activation. Collaborate with teams to enhance the Developer Hub and drive measurable growth through effective lifecycle m...

RemoteRemote

4 days ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Lead the charge in executing digital product initiatives for veterinary health. Collaborate across teams to prioritize backlogs, write user stories, and enhance user experiences, ensuring alignment be...

United StatesRemote

3 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$100K - $125K *

Elevate your career by managing Amazon DSP campaigns for multiple accounts, optimizing performance, and building strong client relationships. Drive insights and strategies while collaborating with cro...

New York, NYRemote

2 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$120K - $145K *

Shape product strategy and execution for a B2B surveillance portfolio. Collaborate with cross-functional teams to drive product success from concept to end of life, while mentoring fellow product mana...

Teaneck, NJRemote

2 weeks ago

  •   8 - 10 years exp.  •   Telecommunications & Hardware

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.