Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
$120K - $145K *
Shape the future of payroll and integrations by leading product vision and strategy across Canada and the US. Collaborate with a talented team to ensure accuracy and compliance while driving impactful...
2 weeks ago
$120K - $145K *
Elevate the payroll and integrations product vision, driving initiatives across Canada and the US. Collaborate with cross-functional teams to ensure accuracy and compliance while enhancing customer ex...
2 weeks ago
$120K - $145K *
Transform payroll and integrations by leading product vision across Canada and the US. Collaborate with cross-functional teams to ensure accuracy and compliance while driving innovative solutions that...
2 weeks ago
Senior Channel Field Marketing, South Central
$145K - $185K *
Shape the future of channel marketing by driving co-marketing strategies with partners in the South Central region. Collaborate to enhance pipeline growth and ensure ROI through innovative field progr...
2 weeks ago
$150K - $175K *
Build your expertise in product management by driving the strategy and execution of our Commerce product. Collaborate with cross-functional teams to enhance customer experiences and deliver impactful...
1 week ago
$95K - $115K *
Drive impactful product launches and marketing strategies in healthcare, managing therapy lines from execution to analysis. Collaborate cross-functionally to enhance provider engagement and optimize p...
1 week ago
$83K - $133K *
Support the Sales organization by providing technical solutions and optimizing ABB products for customer applications. Cultivate new business opportunities and ensure customer satisfaction through eff...
2 weeks ago
Senior Campus Marketing Manager
$110K - $150K *
Transform student engagement by developing impactful marketing campaigns and community initiatives across partner campuses. Drive enrollment and retention through strategic partnerships, innovative ou...
2 days ago
$110K - $130K *
Engineer impactful solutions in a hybrid role, managing client engagements and product rollout. Collaborate cross-functionally with tech and business teams to deliver a modern SaaS platform while ensu...
Reposted 3 weeks ago
Distinguished, Product Manager
$130K - $260K *
Pioneer innovative product strategies that drive enterprise-wide impact. Collaborate with cross-functional teams to solve complex challenges, influence executive priorities, and deliver exceptional cu...
1 week ago
Growth Marketing Manager (AI-Enabled)
$85K - $95K *
Drive growth by identifying where US salon owners engage, creating impactful campaigns, and optimizing landing pages. Collaborate across teams to enhance Slick's presence in the beauty sector, leverag...
3 days ago
Senior Performance Creative Strategist
$110K - $130K *
Drive innovative creative strategies that elevate performance marketing. Lead the development of original concepts and frameworks, leveraging insights and AI to enhance team capabilities and deliver i...
5 days ago
Senior Performance Creative Strategist
$100K - $120K *
Pioneer innovative creative strategies that elevate performance marketing. Collaborate across teams to develop impactful video and static ads, leveraging insights and AI to drive results and establish...
5 days ago
$94K - $125K *
Unlock your potential as you design and implement innovative sales training solutions, enhancing team performance and driving success in a dynamic B2B environment. Collaborate with cross-functional te...
Reposted 2 days ago
$165K - $205K *
Drive the future of food access and benefits by leading product strategy and execution. Own the roadmap for innovative services that enhance member experiences and streamline operations across diverse...
2 weeks ago
Director of Marketing - Practice Growth
$110K - $130K *
Champion growth by developing and executing innovative marketing strategies that enhance patient acquisition and practice performance across a network of orthodontic and pediatric practices...
6 days ago
VP, Lifecyle & Growth Marketing
$210K - $260K *
Shape the future of audience growth by leading lifecycle marketing strategies, enhancing customer engagement, and driving demand generation initiatives to maximize long-term value and collaboration ac...
1 week ago
Go To Market (GTM) Engineer - Full Lifecycle
$125K - $160K *
Join a team that's optimizing customer lifecycle operations through automation and analytics. Collaborate cross-functionally to enhance workflows, improve efficiency, and drive customer success in a d...
1 week ago
Product Manager, Insurance Product Marketing
$109K - $156K *
Advance retail insurance sales by analyzing market trends, enhancing product visibility, and providing strategic support to stakeholders. Collaborate with teams to implement effective marketing strate...
1 week ago
$90K - $110K *
Partner with us to enhance sales performance by developing impactful enablement programs that accelerate onboarding, improve productivity, and drive cohesive team operations across a rapidly scaling o...
3 weeks ago
Senior Growth Marketing Manager
$110K - $130K *
Shape the future of growth marketing by developing and executing innovative strategies that drive demand and enhance brand positioning in the legal tech market. Collaborate cross-functionally to optim...
1 week ago
Senior Developer Marketing Manager, Lifecycle & Growth
$133K - $186K *
Optimize developer engagement by managing the user journey from first touch to activation. Collaborate with teams to enhance the Developer Hub and drive measurable growth through effective lifecycle m...
4 days ago
$110K - $130K *
Lead the charge in executing digital product initiatives for veterinary health. Collaborate across teams to prioritize backlogs, write user stories, and enhance user experiences, ensuring alignment be...
3 days ago
Performance Marketing Manager (DSP) - Marketplace Partnership
$100K - $125K *
Elevate your career by managing Amazon DSP campaigns for multiple accounts, optimizing performance, and building strong client relationships. Drive insights and strategies while collaborating with cro...
2 weeks ago
$120K - $145K *
Shape product strategy and execution for a B2B surveillance portfolio. Collaborate with cross-functional teams to drive product success from concept to end of life, while mentoring fellow product mana...
2 weeks ago
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.