Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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1
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$160K - $185K *

Unlock your potential by leading a dynamic team to drive channel partnerships, transforming opportunities into revenue-generating relationships across diverse verticals in a fast-growing ecosystem...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$125K - $145K *

Drive product strategy and modernization for merchant onboarding solutions, collaborating with cross-functional teams to enhance risk management capabilities and ensure market-leading standards in a d...

United StatesRemote

Reposted 5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$86K - $134K *

Champion product strategy and roadmap development, driving revenue growth and customer retention through collaboration with cross-functional teams and deep market insights...

1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

$131K - $176K *

Shape the future of sales excellence by owning end-to-end seller experiences. You’ll optimize workflows, create impactful solutions, and directly influence our revenue systems through innovative produ...

United StatesRemote

Reposted 3 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $145K *

Lead the charge in strategic marketing for Infusion Systems, driving growth and enhancing market visibility. Manage a team while collaborating with sales and clinical teams to ensure customer needs sh...

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$150K - $180K *

Lead the charge in shaping U.S. marketing and communications strategy, driving brand relevance and consumer engagement while optimizing business growth through integrated planning and cross-functional...

2 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$160K - $200K *

Lead and inspire a high-performing sales team in the cybersecurity sector, driving enterprise sales strategies and fostering relationships with key stakeholders to achieve ambitious growth targets and...

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Take ownership of product strategy and roadmap, driving market success through collaboration with stakeholders, analysis, and innovative solutions. Lead product launches and optimize performance while...

2 weeks ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$190K - $332K *

Champion a transformative loyalty marketing strategy, driving engagement and partnerships to elevate customer experiences and establish a leading brand presence in the telecommunications industry...

1 week ago

  •   11 - 15 years exp.  •   Transportation

$190K - $332K *

Lead the charge in transforming customer loyalty through innovative marketing strategies, partnerships, and experiences that elevate brand engagement and retention, while driving measurable impact acr...

1 week ago

  •   11 - 15 years exp.  •   Transportation

$125K - $150K *

Lead a dynamic team to enhance client partnerships, driving retention and growth for Fortune 500 and global clients. Your leadership will shape strategies, oversee renewals, and ensure exceptional ser...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Healthcare

$125K - $150K *

Lead the charge in transforming client relationships into strategic partnerships. Guide a team of Strategic Account Executives and Managers to drive retention, revenue growth, and client satisfaction...

Today

  •   8 - 10 years exp.  •   Healthcare

$140K - $160K *

Champion client success by leading a team of digital media experts, crafting innovative strategies, and ensuring flawless execution of campaigns while driving impactful results and fostering strong cl...

Today

  •   8 - 10 years exp.  •   Media

$140K - $160K *

Seeking a strategic leader to drive client growth and oversee portfolio management across B2B sectors. This role involves fostering executive relationships, developing innovative media strategies, and...

2 weeks ago

  •   8 - 10 years exp.  •   Media

$140K - $160K *

Empower client growth as a strategic advisor, managing senior relationships across diverse B2B sectors. Drive innovation, optimize media strategies, and develop talent while ensuring operational excel...

2 weeks ago

  •   8 - 10 years exp.  •   Media

$140K - $160K *

Unlock potential by leading strategic initiatives across diverse B2B portfolios. Drive client growth through innovative media planning, executive relationship management, and talent development, ensur...

2 weeks ago

  •   8 - 10 years exp.  •   Media

$163K - $264K *

Grow strategic client relationships by developing and executing tailored business strategies, ensuring operational excellence, and driving new engagement opportunities within the semiconductor industr...

Today

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$135K - $175K *

Champion the growth of our Amazon and Marketplaces team by leading, mentoring, and developing talent. Establish best practices and systems to ensure excellence in client delivery while driving strateg...

3 weeks ago

  •   8 - 10 years exp.  •   Business Services

$150K - $180K *

Drive strategic growth by leading market analysis, mentoring teams, and shaping product vision. Collaborate with stakeholders to identify opportunities and enhance revenue streams through innovative s...

3 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$180K - $215K *

Join a team that's redefining supply chain management by leading product strategy and migration for a comprehensive portfolio. Drive innovation and collaboration across aerospace and defense sectors w...

3 weeks ago

  •   8 - 10 years exp.  •   Technical Services

$150K - $180K *

Shape the future of product marketing by leading strategic initiatives across engineering, cloud infrastructure, and AI. Collaborate with cross-functional teams to drive product narratives, launch dec...

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$110K - $130K *

Unlock your potential as a Product Manager, driving innovative laptop solutions for education. Collaborate with cross-functional teams to define market needs and enhance customer experience, shaping t...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$95K - $115K *

Join a team that's redefining product marketing by driving impactful go-to-market strategies, enabling sales teams, and translating complex product features into clear customer value across diverse ma...

United StatesRemote

Today

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Empower strategic growth by developing and executing business and go-to-market strategies. Collaborate with cross-functional teams to drive market insights, competitive positioning, and actionable pla...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$99K - $166K *

Elevate marketing impact by leading multi-channel campaigns in healthcare. Drive strategic initiatives, ensure brand consistency, and collaborate cross-functionally to maximize engagement and measurab...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.