Product Marketing Director Jobs

Explore Product Marketing Director opportunities on Ladders, where you can find vetted professional jobs paying $100,000 or more. Product marketing directors connect customer needs, product capabilities, and business goals to bring compelling offerings to market. Browse leadership roles across industries and discover opportunities to shape strategy, build teams, and drive measurable growth.

What Does a Product Marketing Director Do?

Product Marketing Directors lead the strategy for how products are positioned, launched, and understood by customers. They partner with product management, sales, marketing, and executive teams to define target audiences, clarify differentiators, develop messaging, and equip go-to-market teams. Depending on the organization, the role may cover a single product line, a portfolio, or a global market.

Common Responsibilities

  • Set product marketing strategy and translate business priorities into go-to-market plans.
  • Lead market research, customer insights, competitive analysis, and segmentation.
  • Develop positioning, value propositions, messaging, and sales enablement materials.
  • Plan product launches and coordinate execution across cross-functional teams.
  • Measure campaign and launch performance, using results to improve market impact.
  • Hire, coach, and develop product marketing teams and influence senior stakeholders.

Skills and Qualifications

Employers commonly seek strategic leadership, strong communication, customer empathy, and the ability to influence across functions. Experience in product marketing, go-to-market planning, market research, and launch execution is often important. Depending on the role, employers may also value industry expertise, analytical skills, familiarity with sales enablement, and a record of developing high-performing teams.

Find Product Marketing Director Opportunities

Use Ladders to explore Product Marketing Director jobs paying $100K or more. Compare roles by company, industry, location, and responsibilities to find opportunities aligned with your experience and career goals. New listings and hiring needs can vary, so review current openings for the latest opportunities.

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$227K - $280K *

Shape the future of product finance by partnering with leadership to evaluate and invest in innovative product lines. Drive financial strategy, build models, and present insights that empower confiden...

2 weeks ago

  •   11 - 15 years exp.  •   Finance & Insurance

$140K - $170K *

Pioneer strategic partnerships within the pharmaceutical sector, leveraging expertise in programmatic trading and client engagement to deliver exceptional value and drive revenue growth through collab...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$95K - $115K *

Shape the future of product marketing by driving strategies that enhance donor engagement and support for nonprofits. Collaborate across teams to create compelling messaging and launch initiatives tha...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$100K - $230K *

Lead the go-to-market strategy for innovative media solutions, connecting product, marketing, and technology teams to drive client adoption and commercial success in a dynamic, AI-driven environment...

Yesterday

  •   Less than 5 years exp.  •   Media

$160K - $246K *

Lead the charge in strategic growth and transformation by advising segment leaders, optimizing investments, and driving cross-functional initiatives to achieve measurable business outcomes and enhance...

3 weeks ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Elevate product innovation by leading the development of an AI-native solution. Define vision, strategy, and roadmap while collaborating with cross-functional teams to transform clinical operations th...

Today

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$119K - $210K *

Explore your potential by leading product marketing for the public sector. Collaborate across teams, own strategic initiatives, and drive impactful messaging, ensuring our solutions meet the unique ne...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$220K *

Drive market success by leading portfolio strategy and commercialization for agricultural products. Collaborate cross-functionally to ensure effective positioning, pricing, and launch strategies that...

6 days ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$100K - $120K *

Drive the portfolio marketing strategy for women's health solutions, ensuring effective messaging, positioning, and go-to-market execution. Collaborate cross-functionally to enhance sales enablement a...

Reposted today

  •   Less than 5 years exp.  •   Healthcare

$210K - $247K *

Lead the charge in defining and executing a global marketing strategy for innovative data center solutions, driving demand generation and positioning Supermicro as a total solutions provider across di...

Reposted 2 days ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$190K - $238K *

Empower providers by crafting compelling product narratives and strategies that enhance adoption and engagement. Collaborate with cross-functional teams to translate insights into impactful marketing...

RemoteRemote

6 days ago

  •   8 - 10 years exp.  •   Healthcare

$190K - $238K *

Join us to shape the future of provider marketing by leveraging insights to drive product adoption and engagement. Collaborate cross-functionally to create compelling narratives that position our offe...

6 days ago

  •   8 - 10 years exp.  •   Healthcare

$240K - $362K *

Champion innovative ad measurement solutions, driving go-to-market strategies and translating complex methodologies into compelling narratives for brand advertisers and agencies, while collaborating a...

2 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$240K - $362K *

Manage the go-to-market strategy for innovative ad measurement solutions, translating complex methodologies into clear value propositions for US advertisers. Collaborate across teams to drive adoption...

2 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$240K - $362K *

Reimagine advertising strategies by leading go-to-market initiatives for innovative measurement solutions, translating complex methodologies into compelling narratives that drive revenue and enhance c...

2 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$145K - $175K *

Lead the strategic development of next-gen rack-scale infrastructure, managing portfolio planning and roadmap execution. Collaborate across teams to align technology innovations with business goals, e...

Yesterday

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$100K - $120K *

Join an innovative team to define product vision, collaborate with stakeholders, and drive software strategies that enhance user satisfaction and business success through Agile methodologies and conti...

1 month ago

  •   Less than 5 years exp.  •   Real Estate & Construction

$125K - $150K *

Champion product positioning and go-to-market strategies, ensuring alignment between product and sales teams. Drive messaging and enablement for corporate internal audit solutions in a fast-paced envi...

RemoteRemote

4 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$135K - $160K *

Elevate your career by bridging product and go-to-market teams. Drive impactful messaging and enablement strategies in a fast-paced environment, ensuring alignment and success in corporate internal au...

4 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$154K - $206K *

Transform the seller experience by leading strategic product marketing initiatives that drive acquisition, engagement, and growth for C2C sellers. Collaborate cross-functionally to enhance product nar...

1 week ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$95K - $115K *

Shape the future of project management by leading the PMO, driving cross-functional initiatives, and ensuring timely execution of strategic projects that align with business goals in a dynamic CPG env...

Yesterday

  •   8 - 10 years exp.  •   Food & Beverages

$110K - $135K *

Lead innovative solutions for OnStar's V2BO infotainment services, driving product management and analytical strategies to enhance customer experiences and integrate complex decision services across m...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$100K - $120K *

Join us in leading innovative marketing strategies that translate corporate goals into impactful campaigns. Collaborate with teams across the organization to enhance brand visibility and drive growth...

1 month ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$150K - $180K *

Champion integrated marketing strategies to drive growth, enhance brand awareness, and support sales initiatives. Lead cross-functional teams in executing customer-centric programs that generate deman...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Shape the future of product marketing by leading portfolio strategy, go-to-market initiatives, and cross-functional collaboration to drive growth and enhance customer value across diverse markets and...

5 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Director do?question toggle

    A Product Marketing Director leads product positioning, messaging, market research, launch planning, and go-to-market strategy. The role aligns product, sales, and marketing teams to communicate product value and support business growth.

  • What qualifications are commonly required for Product Marketing Director jobs?question toggle

    Requirements vary by employer, but roles often call for substantial product marketing experience, strategic and analytical skills, strong communication, and a history of leading cross-functional initiatives. Some positions also require people-management experience or expertise in a particular industry.

  • What skills are important for a Product Marketing Director?question toggle

    Key skills include positioning and messaging, customer and competitive research, go-to-market planning, product launch leadership, sales enablement, data-informed decision-making, and the ability to influence and develop teams.

  • How much do Product Marketing Director jobs pay?question toggle

    Compensation varies based on factors such as location, industry, company size, and experience. Ladders focuses on vetted professional opportunities paying $100,000 or more; check individual listings for specific salary details.

  • Where can I find Product Marketing Director jobs paying $100K or more?question toggle

    Browse Product Marketing Director listings on Ladders to explore vetted professional roles with salaries of $100,000 or more. Review each listing for current requirements, compensation, and location details.