Director, Marketing Analytics Jobs

Discover Director, Marketing Analytics opportunities for experienced professionals who turn marketing data into business growth. These senior leaders guide analytics teams, develop measurement strategies, and help organizations make smarter decisions about customers, campaigns, and investment. Explore vetted roles on Ladders, where every listed job pays at least $100,000.

What Does a Director of Marketing Analytics Do?

A Director of Marketing Analytics oversees the systems, people, and methods used to evaluate marketing performance. The role commonly includes setting analytics priorities, measuring campaign effectiveness, forecasting outcomes, and translating complex findings into clear recommendations for executives and cross-functional partners.

Common Responsibilities

  • Build marketing measurement frameworks, dashboards, and reporting standards.
  • Analyze campaign, channel, customer, and conversion data to identify opportunities.
  • Lead attribution, experimentation, forecasting, and marketing mix analysis.
  • Manage and develop analysts and analytics teams.
  • Partner with marketing, finance, product, data science, and technology leaders.
  • Communicate insights that inform budget allocation and growth strategy.

Skills and Qualifications

Employers often seek leaders with strong analytical judgment, business communication, and team management skills. Relevant experience may include marketing analytics, business intelligence, data science, customer insights, or performance measurement. Familiarity with analytics platforms, SQL, visualization tools, statistical methods, experimentation, and marketing technology can be valuable. Requirements vary by company and industry.

Salary and Career Outlook

Compensation depends on factors such as industry, location, company size, scope of responsibility, and experience. Director-level marketing analytics roles are senior positions, and Ladders focuses on vetted professional jobs paying $100,000 or more. Candidates may advance from analytics management, marketing science, business intelligence, or related leadership roles.

Find Director, Marketing Analytics Jobs on Ladders

Search Ladders for Director, Marketing Analytics openings and related senior marketing data roles. Review job requirements, compare opportunities, and find positions that align with your leadership experience and career goals.

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$148K - $175K *

Innovate insights into AI's economic impact by synthesizing diverse data sources, collaborating with experts, and shaping industry narratives to drive strategic executive decisions and elevate market...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Business Services

$160K - $190K *

Join a team that's redefining product management through AI innovation. Lead strategy and execution for AI agents and growth initiatives, driving customer value and engagement while building a high-pe...

San Francisco, CARemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$163K - $236K *

Champion innovative product strategies by leading cross-functional teams to develop and launch cutting-edge measurement solutions, ensuring robust integrations and compliance with industry standards w...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$170K - $230K *

Elevate the sales strategy and operations by partnering with leadership to enhance productivity, implement AI solutions, and drive data-driven decision-making. Lead a team to optimize processes and en...

United StatesRemote

6 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Join a team that's driving revenue success through innovative demand generation strategies. Leverage multi-channel marketing campaigns to create demand, optimize performance, and expand our global cus...

2 weeks ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$73K - $101K *

Accelerate progress at our team by utilizing data insights to enhance marketing efficiency and quality. Collaborate with experts to ensure robust data management and visualization, driving informed de...

3 weeks ago

  •   Less than 5 years exp.  •   Media

$90K - $112K *

Shape the future of our Sportsbook generosity campaigns through data analytics. You will analyze performance metrics, customer behavior, and trends, delivering actionable insights while supporting cam...

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Hospitality & Recreation

$80K - $108K *

Transform your career as you support mid and upper-funnel paid social campaigns, optimizing performance and learning from experienced marketers. Collaborate across teams to drive measurable growth and...

1 week ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$150K - $180K *

Take ownership of strategic finance for the GTM organization, providing forecasting, planning, and data-driven insights to optimize revenue growth, enhance decision-making, and support high-impact ini...

United StatesRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$192K - $266K *

Drive best-in-class travel support through strategic leadership and operational excellence. Oversee lodging, flights, and customer advocacy, fostering a culture of continuous improvement and exception...

United StatesRemote

Reposted 4 days ago

  •   11 - 15 years exp.  •   Enterprise Technology

$142K - $224K *

Optimize data engineering and analytics initiatives to enhance technical operations, drive data accessibility, and support data-driven decision-making across a complex, matrixed environment in pharmac...

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$142K - $224K *

Transform data engineering and analytics initiatives into scalable solutions, driving data accessibility and decision-making across technical operations. Collaborate with cross-functional teams to del...

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$142K - $224K *

Join a team that's advancing data engineering and analytics to enhance technical operations and drive data-driven decision-making across the product lifecycle in a regulated environment...

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$142K - $224K *

Drive impactful data engineering and analytics initiatives, translating complex business needs into scalable solutions. Collaborate across teams to enhance data accessibility and decision-making in a...

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$88K - $141K *

Join a dynamic team to transform media analytics into actionable insights that enhance campaign performance. As a Senior Analyst, you'll collaborate across functions to optimize strategies and ensure...

Reposted 1 week ago

  •   Less than 5 years exp.  •   Media

$251K - $369K *

Lead the charge in transforming enterprise data into actionable insights, driving strategic decisions across global commercial domains. Collaborate with executives to modernize analytics capabilities...

Today

  •   11 - 15 years exp.  •   Retail & Consumer Goods

$251K - $369K *

Champion a data-driven culture by leading global analytics initiatives that transform insights into actionable strategies, enhancing decision-making across commercial domains and driving measurable bu...

United StatesRemote

Today

  •   11 - 15 years exp.  •   Retail & Consumer Goods

$144K - $178K *

Champion operational excellence by enhancing GTM strategy, transforming insights into measurable actions while enabling cross-functional collaboration to drive revenue growth in a fast-paced environme...

Reposted 1 week ago

  •   8 - 10 years exp.  •   Food & Beverages

$140K - $170K *

Champion the go-to-market strategy for streaming advertising, leading a product marketing team to craft compelling messaging and drive revenue growth. Collaborate across departments to ensure alignmen...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Media

$254K - $445K *

Drive impactful product analytics strategies to enhance user engagement and adoption. Lead a team to leverage data insights, optimize product usage, and support business growth through innovative AI s...

2 days ago

  •   11 - 15 years exp.  •   Information Technology

$110K - $130K *

Join a dynamic team to define and execute a transformative marketing strategy, driving brand growth and market leadership in the cleantech sector. Lead a high-performing team while collaborating acros...

Surrey, BCIn-Person

2 weeks ago

  •   8 - 10 years exp.  •   Energy & Utilities

$88K - $105K *

Transform digital marketing strategies to drive lead generation and customer engagement. Lead cross-functional teams in executing campaigns, optimizing performance, and managing agency relationships t...

2 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$152K - $222K *

Elevate your career by leading strategic marketing initiatives for key healthcare areas. Drive impactful campaigns, enhance patient engagement, and collaborate with diverse teams to deliver high-quali...

Today

  •   8 - 10 years exp.  •   Healthcare

$152K - $222K *

Lead the charge in developing and executing innovative marketing strategies for prioritized Communities of Practice, ensuring alignment with institutional goals and enhancing patient engagement throug...

Today

  •   8 - 10 years exp.  •   Healthcare

$110K - $130K *

Unlock potential by leading data-driven strategies that enhance customer engagement and drive business growth. Collaborate with cross-functional teams to deliver actionable insights and optimize marke...

1 week ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

Frequently Asked Questions (FAQ)

  • What does a Director of Marketing Analytics do?question toggle

    A Director of Marketing Analytics leads teams and programs that measure marketing performance, generate customer and campaign insights, and guide decisions about strategy and investment.

  • What qualifications are typically required for Director, Marketing Analytics jobs?question toggle

    Requirements vary, but employers commonly look for significant analytics experience, leadership ability, strong communication skills, and expertise in areas such as measurement, attribution, experimentation, reporting, or forecasting.

  • What tools and skills are useful in marketing analytics leadership?question toggle

    Useful capabilities may include SQL, data visualization, statistical analysis, experimentation, attribution methods, marketing technology, and the ability to explain findings to business stakeholders.

  • What is the salary for a Director of Marketing Analytics?question toggle

    Compensation varies by employer, location, industry, experience, and role scope. Ladders lists vetted professional jobs paying $100,000 or more.

  • Where can I find Director, Marketing Analytics jobs paying $100,000 or more?question toggle

    Search Ladders for vetted Director, Marketing Analytics opportunities and related senior roles, all focused on jobs paying at least $100,000.