Digital Marketing Program Manager Jobs

Discover Digital Marketing Program Manager opportunities on Ladders, where professionals can explore vetted jobs paying $100,000 or more. These roles bring together strategic planning, campaign execution, and program operations to help organizations reach customers and achieve measurable growth.

What Does a Digital Marketing Program Manager Do?

Digital Marketing Program Managers coordinate campaigns and initiatives across channels such as paid search, social media, email, content, and web. They translate business goals into plans, manage schedules and budgets, align internal teams and external partners, and track performance so programs can be optimized over time.

Skills and Qualifications

Employers commonly seek experience managing complex marketing programs, strong communication and project management skills, and confidence using analytics to guide decisions. Familiarity with marketing automation, customer relationship management platforms, digital advertising, experimentation, and reporting can also be valuable. Requirements vary by employer and seniority.

Career Opportunities

Digital Marketing Program Managers work across industries and may partner with marketing, product, sales, creative, and analytics teams. Depending on the organization, the role can offer paths toward senior program leadership, integrated marketing, growth marketing, or broader marketing operations management.

Find Digital Marketing Program Manager Jobs on Ladders

Explore vetted opportunities with compensation of $100,000 or more and compare roles by responsibilities, qualifications, and industry. Use Ladders to find a position that aligns with your experience and next career goal.

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$192K - $278K *

Empower cross-functional teams to drive innovative software solutions, managing complex projects from inception to launch. Utilize technical expertise to enhance product quality and streamline operati...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$75K - $107K *

Join a dynamic team to lead paid social campaigns, driving strategy and innovation. Oversee a talented group while translating data into actionable insights to meet client objectives and enhance perfo...

1 week ago

  •   Less than 5 years exp.  •   Media

$75K - $107K *

Lead and innovate paid social media strategies, ensuring effective campaign execution and client satisfaction while managing a team and optimizing performance against established goals...

1 week ago

  •   Less than 5 years exp.  •   Media

$90K - $190K *

Innovate and optimize paid search strategies to enhance student enrollment and product adoption. Lead campaign execution, manage agency partnerships, and drive performance improvements through data an...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$108K - $130K *

Unlock potential by leading digital enablement strategies for AI capabilities, driving adoption and measurable business value. Collaborate with stakeholders to ensure successful deployment and user en...

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$117K - $152K *

Reimagine marketing project management by leading complex campaigns, coordinating cross-functional teams, and ensuring alignment with brand strategy. Drive operational excellence and deliver high-qual...

4 days ago

  •   Less than 5 years exp.  •   Hospitals & Medical Centers

$163K - $236K *

Advance your career by leading complex, multi-disciplinary projects that drive data solutions and analytics. Collaborate with stakeholders to architect and deliver innovative data infrastructures and...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$148K - $201K *

Manage complex, cross-functional programs to drive business growth, ensuring timely delivery and effective collaboration across teams while navigating technical and business constraints...

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$95K - $112K *

Engage with a dynamic Lifecycle Marketing team to strategize, plan, and optimize CRM campaigns, driving customer engagement and loyalty through innovative email and SMS initiatives, and owning the cus...

RemoteRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$80K - $100K *

Elevate our marketing analytics by owning core reporting processes, translating business questions into actionable insights, and collaborating with cross-functional teams to drive strategic decisions...

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $100K *

Drive impactful marketing analytics by owning reporting processes and translating business questions into actionable insights. Collaborate with cross-functional teams to enhance decision-making and op...

New York, NYRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$88K - $105K *

Transform the performance marketing landscape by driving profitable customer acquisition across diverse health and wellness brands. Leverage data-driven insights to optimize multi-channel strategies a...

6 days ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$75K - $160K *

Lead the digital content strategy for U.S. Wealth Management, enhancing brand visibility and client engagement through tailored content across various digital channels, while collaborating with cross...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$120K - $145K *

Lead global paid media campaigns across paid social and programmatic channels, optimizing execution from strategy to reporting. Collaborate closely with cross-functional teams to drive impactful resul...

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Elevate your career by leading a dynamic Growth Marketing team, driving strategic initiatives and measurable outcomes. Collaborate cross-functionally to enhance product adoption and engagement while m...

6 days ago

  •   8 - 10 years exp.  •   Enterprise Technology

$120K - $160K *

Optimize customer engagement by leading lifecycle marketing strategies, managing multi-channel campaigns, and collaborating cross-functionally to enhance retention and loyalty through data-driven insi...

5 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$198K - $209K *

Grow your career with a leadership role in Marketing Decision Science, driving analytics for paid media, SEO, and marketing strategy. Lead a talented team while advising senior leadership on data-driv...

CanadaRemote

4 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$202K - $255K *

Lead the charge in advancing marketing data science, managing a high-performing team to deliver advanced analytics and drive impact across paid media, SEO, and retailer marketing while collaborating w...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Consumer Technology

$138K - $197K *

Champion innovative product management by guiding technical solutions from conception to launch. Collaborate cross-functionally to tackle ad fraud challenges and enhance user experience, ensuring impa...

Today

  •   Less than 5 years exp.  •   Enterprise Technology

$126K - $158K *

Lead the charge in innovative marketing strategies and fan activations, managing partnerships and product launches to enhance brand engagement and drive commercial success in the toy industry...

3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Lead the strategic positioning and messaging for our product portfolio, ensuring alignment across teams. Drive go-to-market strategies, enable sales, and leverage AI to enhance efficiency and effectiv...

5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Champion the positioning and go-to-market strategy for innovative products, collaborating cross-functionally to enhance messaging, drive launches, and leverage AI for impactful marketing initiatives t...

5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Unlock potential by leading product marketing strategies that drive growth, enhance positioning, and enable cross-functional collaboration. Leverage AI to optimize messaging and ensure impactful launc...

RemoteRemote

5 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $105K *

Join a team that's driving impactful paid search campaigns. As a Senior Manager, you'll oversee operations, analyze data, and collaborate with clients to optimize performance and achieve strategic goa...

1 week ago

  •   Less than 5 years exp.  •   Media

$80K - $105K *

Lead the charge in managing large-scale paid search campaigns, driving performance through data analysis and budget oversight. Collaborate with teams to optimize strategies and deliver insights that e...

1 week ago

  •   Less than 5 years exp.  •   Media

Frequently Asked Questions (FAQ)

  • What is a Digital Marketing Program Manager?question toggle

    A Digital Marketing Program Manager plans and coordinates digital marketing initiatives, aligning teams, timelines, budgets, and performance measurement with business goals.

  • What skills are useful for Digital Marketing Program Manager jobs?question toggle

    Commonly valued skills include program and project management, campaign coordination, communication, budget planning, analytics, and familiarity with digital channels and marketing technology. Specific requirements vary by employer.

  • Where do Digital Marketing Program Managers work?question toggle

    They work in organizations across many industries, often collaborating with marketing, product, sales, creative, and analytics teams to deliver campaigns and other digital initiatives.

  • What salary do Digital Marketing Program Manager jobs on Ladders pay?question toggle

    Ladders focuses on vetted professional jobs paying $100,000 or more. Compensation for individual Digital Marketing Program Manager roles varies by employer, location, experience, and scope.

  • How can I find Digital Marketing Program Manager jobs on Ladders?question toggle

    Browse the available listings and review each role's responsibilities, qualifications, location, and compensation details to identify opportunities that fit your experience and career goals.