Demand Generation Manager Jobs

Explore Demand Generation Manager jobs on Ladders, where professionals can find vetted opportunities paying $100,000 or more. Demand generation managers build and execute programs that attract qualified prospects, support the sales pipeline, and drive measurable revenue growth. Find roles across industries and company sizes, from high-growth technology businesses to established enterprises.

What Demand Generation Managers Do

Demand Generation Managers plan and optimize integrated marketing programs across channels such as email, paid media, content, webinars, events, and account-based marketing. They partner with sales, marketing operations, and product teams to define target audiences, improve lead quality, and move prospects through the buyer journey. Their work often includes campaign planning, budget management, funnel analysis, and performance reporting.

Skills and Experience Employers Look For

Employers commonly seek experience in B2B marketing, campaign management, marketing automation, CRM platforms, and analytics. Strong candidates can connect strategy to execution, communicate effectively across teams, and use data to improve conversion rates and pipeline contribution. Experience with tools such as Salesforce, HubSpot, Marketo, or similar platforms may be valuable, depending on the role.

Demand Generation Manager Compensation

Compensation depends on factors such as experience, industry, company size, location, and the scope of responsibility. Ladders focuses on vetted professional roles that pay $100,000 or more, helping experienced candidates find opportunities aligned with their career goals.

Find Your Next Demand Generation Role

Browse Demand Generation Manager openings on Ladders to discover roles focused on pipeline growth, campaign strategy, and marketing leadership. Compare opportunities, review employer requirements, and find a position that matches your expertise.

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1
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$255K - $320K *

Lead the charge in shaping enterprise product marketing for AI solutions. Own positioning, messaging, and enablement materials to empower decision makers and admins in adopting and scaling Claude's co...

3 days ago

  •   5 - 7 years exp.  •   Information Technology

$100K - $120K *

Empower your career by optimizing marketing investments and driving enrollment growth. Collaborate with cross-functional teams to enhance lead management, analyze performance, and support data-driven...

3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$110K - $130K *

Pioneer innovative product strategies and lead cross-functional teams to drive brand growth. This role focuses on identifying market opportunities, developing new concepts, and executing successful pr...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $227K *

Unlock potential by driving B2B growth through strategic acquisition initiatives. Lead the charge in developing and executing paid marketing strategies to attract and engage small and medium-sized bus...

San Francisco, CARemote

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$110K - $227K *

Shape and execute B2B growth strategies to drive SMB acquisition through innovative paid media campaigns, leveraging analytics and cross-functional collaboration to optimize performance and enhance cu...

2 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$150K - $180K *

Empower your career by leading innovative GTM engineering initiatives. Drive AI workflows, automate marketing processes, and enhance productivity across teams. Collaborate with stakeholders to transfo...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Information Technology

$112K - $135K *

Elevate your career by driving email marketing strategies that engage prospects and enhance conversion rates. Collaborate across teams to create personalized journeys that align with broader campaigns...

Reposted today

  •   Less than 5 years exp.  •   Information Technology

$120K - $144K *

Champion the future of B2B marketing by driving email strategy and engagement. Leverage your expertise to create automated journeys that convert prospects into leads, collaborating across teams to enh...

6 days ago

  •   Less than 5 years exp.  •   Information Technology

$112K - $135K *

Champion lifecycle marketing strategies to enhance prospect engagement and conversion. Drive email campaigns, optimize automated journeys, and collaborate across teams to connect nurturing efforts wit...

6 days ago

  •   Less than 5 years exp.  •   Information Technology

$120K - $144K *

Join a dynamic team to drive email marketing strategies that enhance prospect engagement and conversion. Leverage your B2B expertise to create automated journeys, optimize campaigns, and collaborate a...

6 days ago

  •   Less than 5 years exp.  •   Information Technology

$65K - $181K *

Engage partners in innovative co-marketing strategies, driving pipeline growth through collaborative campaigns and events. Build strong relationships, advocate for partner needs, and deliver measurabl...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$75K - $95K *

Elevate your career by leading data-driven digital media planning and optimization for healthcare brands. Collaborate with cross-functional teams to enhance campaign performance and deliver actionable...

Toronto, ONIn-Person

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$75K - $95K *

Accelerate progress at the intersection of data and creativity, leading digital media planning and optimization for healthcare brands. Collaborate with cross-functional teams to drive measurable campa...

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$95K - $115K *

Join a team that's redefining product marketing by driving impactful go-to-market strategies, enabling sales teams, and translating complex product features into clear customer value across diverse ma...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$100K - $140K *

Innovate marketing strategies by leveraging AI to drive account-based campaigns, optimize paid media, and enhance digital engagement. Collaborate across teams to measure impact and streamline workflow...

Toronto, ONIn-Person

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$148K - $195K *

Advance healthcare marketing strategies for Lennox-Gastaut syndrome, driving engagement and adoption through collaboration with cross-functional teams and impactful programs for healthcare professiona...

2 weeks ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$95K - $115K *

Manage the product lifecycle and strategy for ceramics, driving growth and profitability through collaboration with stakeholders and market insights. Lead initiatives from concept to launch, ensuring...

3 weeks ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$80K - $95K *

Join us to develop and execute integrated communications strategies that enhance engagement and protect reputation. Collaborate with leaders to create impactful messaging across various channels, supp...

Etobicoke, ONIn-Person

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$140K - $180K *

Engage in a dynamic recruiting role, driving full-cycle talent acquisition for GTM positions. Collaborate with hiring teams to build pipelines, enhance hiring quality, and improve processes, ensuring...

2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$115K - $140K *

Optimize production planning by leading a dynamic team to enhance scheduling efficiency, balance customer demands, and improve operational performance in a complex manufacturing environment. Drive con...

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$156K - $195K *

Unlock potential by leading our experimentation strategy within the Sportsbook team. Drive insights and business decisions while managing a team of analysts to optimize generosity initiatives and enha...

2 weeks ago

  •   5 - 7 years exp.  •   Hospitality & Recreation

$170K - $200K *

Unlock growth by architecting and scaling a robust consumer lifecycle engine. Drive onboarding, retention, and referral programs across multiple verticals while collaborating closely with product team...

1 week ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$185K - $200K *

Empower consumer growth by architecting and scaling automated lifecycle marketing programs. Collaborate cross-functionally to enhance user engagement and retention across diverse platforms, driving st...

1 week ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$170K - $200K *

Join us to architect and scale a robust consumer lifecycle marketing engine, driving engagement and retention across multiple verticals. Collaborate with product teams to transform consumer experience...

1 week ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$123K - $205K *

Shape the future of product innovation by leading global upstream marketing efforts. Drive portfolio strategies, collaborate with cross-functional teams, and leverage market insights to enhance produc...

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

Frequently Asked Questions (FAQ)

  • What does a Demand Generation Manager do?question toggle

    A Demand Generation Manager develops and manages marketing programs that attract prospective customers, generate qualified leads, and contribute to sales pipeline and revenue growth.

  • What skills are important for Demand Generation Manager jobs?question toggle

    Commonly sought skills include B2B campaign strategy, lead generation, marketing automation, CRM and analytics proficiency, budget management, and collaboration with sales and marketing teams.

  • What tools might a Demand Generation Manager use?question toggle

    Depending on the employer, the role may use CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo, along with analytics and advertising tools.

  • Do Demand Generation Manager jobs pay $100,000 or more?question toggle

    Pay varies by employer, location, industry, and experience. Ladders features vetted professional jobs paying $100,000 or more, including eligible Demand Generation Manager opportunities.

  • Where can I find Demand Generation Manager jobs?question toggle

    You can browse vetted Demand Generation Manager opportunities on Ladders and explore roles across industries, company sizes, and locations.