Personal Branding

An online presence is only part of the story. For most professionals, personal branding thrives online. Through juggling social media profiles, managing reputation, creating content and securing our sites, we may forget that personal branding can also be done in person — and can be just as effective. Attending an industry event, association meeting, or … Read More

Focusing on the whole package can help make you the perfect candidate. It’s been said before, “If a resume was the deciding factor in recruitment, there would never be a need for interviews.” Here’s how your personal brand can get you hired. It will make you stand out. By creating your personal brand, you have … Read More

6 essential elements to make yours memorable. People love stories. Humans learn most effectively through stories. Friends are made by sharing stories. Sales are closed through stories. You are missing out on the value of your personal brand if it isn’t a story. Stories are one of the most effective forms of social currency. They … Read More

Focus on communicating your value in a clear and concise manner. Reposted with permission from Personal Branding Blog Advice about developing a personal brand is widely accepted because it is effective. But, in today’s economy, there are new rules for personal branding, especially on the job search. Traditionally, your personal brand is the absolute best … Read More

Use these tips to help prospective employers find you online. Winning search for your name is a great personal branding achievement, especially if you have an uncommon name. Having a unique name like Erik Deckers is a no-brainer. Toss up a blog, a Twitter account, and your LinkedIn page, and you’re all set. Just make … Read More

8 approaches that could be keeping you from getting ahead, and what you can do to change that. I used to make fun of the word “philosophy.” Thought it was too impractical, too theoretical, and too useless. Wow, was I wrong. Philosophy means the most basic beliefs, concepts, and attitudes of an individual or group. … Read More

Describe your value, then convince others. Your personal brand is the keystone to communicating your value during a job-search campaign. Once you have a clear statement to describe your value to an employer, you can start convincing others to believe it. Gain a competitive advantage by honing a personal brand statement. Include it in your … Read More

Letters crawling with creeping arrogance inflict hiring managers with terminal cases of Don’t-Hire-This-Jerk-Itis. The job seeker couldn’t figure out how to find a C-level HR person’s name to follow up with. “I found out that… the secretary (sorry, assistant) forwarded my letter to the HR recruiter without showing it to his boss,” he wrote. Look … Read More

Open up opportunities by demonstrating subject-matter expertise with a blog. For job hunters, getting published can help you establish yourself as a subject-matter expert, make new connections and set yourself apart from the crowd. While getting published in a trade publication or mainstream media outlet is challenging, there’s one publishing platform that is completely in … Read More