Personal Branding

Articles by this author

Your Personal Brand: A Career Advancement Must Have Consider this scene from the recently released Kevin Spacey movie, “21”: In an interview for a prestigious scholarship, the main character, Ben, tells his interviewer, Professor Phillips, that money is the only thing between him and fulfilling his long-held dream of attending Harvard Medical School. While the … Read More

How To

Feet on the Street Ladders Contributor

Market yourself outside your ‘box.’ The last few weeks have certainly been difficult for the folks on Wall Street and the companies affected by the credit freeze. If you had asked me if there was a surplus of talent in August, I would have said no. Even with today’s landscape and with more ‘feet on … Read More

Job Search

Intersection of the “Ilities”William Arruda

These traits will ensure that you get noticed by hiring managers and executive recruiters. Along with a little humility, there are three important ‘ilities’ that are critical to your candidature. These traits will ensure that you get noticed by hiring managers and executive recruiters. Capability You need to start with skills. Being skilled gets you … Read More

Job Search

5 Ways to Reprogram Your Job Search Nimish Thakkar

It’s not your job search, it’s how you’re approaching it. Ever feel like you have a terrific job, but you still don’t enjoy your work? I recently met two professionals whose situations exemplify this situation. Job seeker 1 Sally held a lucrative job at a career development firm. Despite a comfortable salary, plush office, and … Read More

How To

Electrify Your Personal Brand John O'Connor

Jane Harding, a top medical pharmaceutical sales representative, says that investing more in her personal brand could have gotten her hired faster. Here’s her story: She interacted daily with regional medical health centers, gave educational presentations and felt strongly that her portfolio of drugs helped patients recover more quickly from surgery. She made $100K+. One … Read More

Job Search

Personal Branding for Success in a Tight Job Market Ladders Contributor

What do you do well and how much better do you do it? If you’re trying to stand out among the multitudes of job hunters today, you’ve certainly got some stiff competition. Gone are the days when you could toss your skills and job responsibilities onto a resume, and expect to get nearly immediate calls … Read More

Advice

The brand called you Ladders Contributor

The original concept of branding yourself, especially in today’s competitive marketplace for plum roles and positions, is more relevant than ever. Read More

How To

Build your personal brand the NASCAR way Dan Coughlin

A NASCAR race is so much more than just a car race. It’s a Super Bowl level event. Read More

How To

Teasing Out Your 30-Second Elevator Speech Ladders Contributor

Formulating your personal brand. Refining a 30-second “elevator speech” — a statement of your professional value you can deliver in the time it takes to complete a hypothetical elevator ride — requires focus. Here’s how to make this first impression last. In a 30-second elevator pitch, the biggest mistake I see is that clients try … Read More

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