Personal Branding

Write and don’t stop until you have a body of material to edit. “Where do I start?” “How do I start?” These are good questions. Whether composing business correspondence during your job search or tackling another writing task, the author must begin without knowing the answers to these questions. They just need to initiate the … Read More

Your brand is what you’re known for and what you’re known for knowing. Use that to your advantage in making a career transition. You’re not in the job market — you’re in the opportunity market. As such, branding is no longer a novelty; it’s a necessity. It’s the price of admission. And it’s got nothing … Read More

Recruiters and hiring managers use four dimensions to evaluate the people they Google. There’s no debating it, your online reputation will impact your ability to get a job. The facts: 83 percent of hiring managers and recruiters research candidates online. [ Execunet, 2007 ] 70 percent of recruiters have eliminated candidates based on information they … Read More

Test the letter you send after you didn’t get the job to make sure it’s gracious enough to build bridges. Before you send a letter to the company that hired somebody else, run the content through this quick test. 1. The letter is addressed to… A. the person who spent the most time interviewing you. … Read More

2011 brings new tools and Web sites to end your personal brand schizophrenia and take more control of the message you’re sending. Expect to encounter these five personal branding trends in 2011 and be prepared to take advantage of the opportunities they offer and combat the obstacles they might present. 1. Anywhere Hiring As companies … Read More

Using color, though not on your resume, to stand out in your next job search will catch a hiring manager’s eye and separate you from the other candidates. Make your resume into your personal brand. Read More

Before you say it or write it, think about the listener and reader. How do they want to hear it and read it? The starting point for all communication is becoming aware of the intended audience and approaching them on an appropriate level. So many times, people get themselves into difficult situations because they did … Read More

A proper video bio that tells your story, and doesn’t simply repeat your resume, requires more than you and a video camera. By William Arruda and Catharine Fennell   When you strip away all the basic requirements that are expected in any given role — hard skills and experience — what’s left? Everything that cannot … Read More

The most important prop in your job search is one of the most overlooked. When hundreds — or, in many cases, thousands — of job seekers gather in one place, the pressure to stand out can be overwhelming. You can arm yourself with resumes and samples from your portfolio, but the props you’ll need must … Read More