Personal Branding

Tactics for executive job seekers on how to rise above the nation’s growing talent pool. Business sucks. Layoffs abound. Job stability is wavering. Will you panic or prosper? If you want to accomplish the latter, remember this three-word philosophy: Anonymity is bankruptcy. That’s why we’re going to explore three tactics for elevating your visibility: Exert … Read More

Marketing executive details his job search and offers tips to other marketers looking for work. William Scheckel is a marketing executive skilled in marketing financial and technical services. He had never thought much about marketing himself, though, until one day last May, a couple of weeks after he had been laid off from a management … Read More

Fill your resume, interviews and meetings with memorable details about you and the problems you have solved. During a job search, several tools and strategies can be used to weave together a compelling story of your value to an employer. Resumes, interviews and networking meetings should be rich with memorable information about you and the … Read More

How to find where your personal information is located online. The World Wide Web was created back in 1989. Since that time, it has amassed billions of pages of information from millions of Web sites — many of which probably mention your name, your business and your associations. Whether you’re an avid user of social … Read More

Use this list of Web sites to purchase an interview-appropriate, professional wardrobe. Loathe crowded malls and dressing rooms? Despise pushy sales associates even more? These are no longer excuses to avoid shopping for a few key pieces that will take your professional wardrobe up a notch. With retailers focused heavily on their e-commerce sites, you … Read More

Steps to begin using social networks in your job search. Once you decide to take the plunge and create a great profile that reflects your personal brand, the real value is in the connections that you make. So, how do you determine with whom to connect, and what’s the etiquette for doing so? Here are … Read More

An Image Makeover — A New Shot at Success Sometimes it takes more than just a little self-knowledge and chutzpah to get what you want. Sometimes it takes someone with an outside perspective to help you see that you may be frustrated in pursuing a goal not because you can’t reach it, but because it’s … Read More

One small, negative step can sink a job search. Blogging has become an impulsive contemporary art for careerists. Should you develop your own blog or shouldn’t you? Will it help or hurt your career? Let me present this canvas to you as a primer of sorts to think about this issue. Much of my career … Read More

Here are 5 free resources that you can use to establish or extend your online brand quickly and economically. By Kirsten Dixson and William Arruda If you haven’t figured out that you are being Googled in your job search just as frequently as you are Googling your business contacts, then it is time to enter … Read More