Senior Director, Product Marketing Jobs

Explore Senior Director, Product Marketing opportunities for experienced marketing leaders ready to shape product strategy, strengthen market positioning, and guide high-impact go-to-market execution. Ladders features vetted professional jobs paying $100,000 or more, including senior roles at companies seeking leaders who can connect customer insight, product value, and business growth.

What Does a Senior Director of Product Marketing Do?

Senior Directors of Product Marketing lead the strategy and teams responsible for bringing products to market. They translate customer needs and competitive intelligence into clear positioning, messaging, launch plans, and sales enablement. Working closely with product, sales, demand generation, and executive leaders, they help align product roadmaps with market opportunities and company goals.

Common Responsibilities

  • Set product marketing strategy, positioning, and messaging across product lines.
  • Lead market research, customer segmentation, and competitive analysis.
  • Develop go-to-market plans and oversee product launches and lifecycle programs.
  • Equip sales and customer-facing teams with compelling narratives and resources.
  • Build, mentor, and scale product marketing teams.
  • Measure marketing and launch performance, then use insights to improve results.

Qualifications Employers Often Seek

Employers commonly look for substantial product marketing experience, a record of leading successful launches, and demonstrated people-management skills. Strong candidates combine strategic thinking with clear communication, analytical ability, customer empathy, and the confidence to influence stakeholders across an organization. Experience in a specific industry, business model, or product category may also be preferred.

Find Senior Product Marketing Leadership Roles

Whether you specialize in enterprise software, consumer products, healthcare, or another market, Ladders can help you discover vetted senior opportunities with compensation of $100,000 or more. Browse Senior Director, Product Marketing jobs to find roles that match your leadership experience, industry knowledge, and career goals.

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$135K - $202K *

Drive product operations excellence by leading cross-functional teams, enhancing AI integration, and optimizing UX design to ensure a seamless product development lifecycle that empowers rapid, high-q...

United StatesRemote

4 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$200K - $250K *

Empower growth by leading the go-to-market strategy for innovative product offerings. Collaborate with cross-functional teams to create impactful campaigns and drive customer acquisition in a fast-pac...

Yesterday

  •   11 - 15 years exp.  •   Enterprise Technology

$100K - $166K *

Innovate at the intersection of technology and marketing by driving product strategies, conducting competitive analyses, and crafting impactful messaging to enhance product adoption and customer satis...

Today

  •   Less than 5 years exp.  •   Telecommunications & Hardware

$100K - $166K *

Execute impactful product marketing strategies by analyzing market needs, driving technical messaging, and collaborating across teams to enhance product adoption and customer satisfaction in a fast-pa...

Today

  •   Less than 5 years exp.  •   Telecommunications & Hardware

$159K - $230K *

Drive cross-organizational programs that integrate AI workflows with hardware development. Lead complex projects from inception to deployment, ensuring alignment with strategic goals and enhancing ope...

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the charge in executing North America's largest trade shows and events. Collaborate with sales and marketing teams to drive strategy, manage budgets, and enhance brand presence, while ensuring al...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

$132K - $272K *

Lead the development of global ad targeting and brand safety policies, ensuring compliance and safety for users and advertisers. Collaborate with cross-functional teams to enhance monetization strateg...

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$132K - $272K *

Analyze and develop global ad targeting and brand safety policies, ensuring compliance and safety for users and advertisers. Collaborate with cross-functional teams to enhance policy enforcement and m...

San Francisco, CARemote

1 week ago

  •   5 - 7 years exp.  •   Consumer Technology

$120K - $145K *

Join a dynamic team to lead brand strategy and marketing initiatives across a diverse portfolio, driving awareness and growth through integrated campaigns and strategic partnerships. Inspire collabora...

Today

  •   8 - 10 years exp.  •   Real Estate & Construction

$103K - $209K *

Elevate the member experience by leading strategic product initiatives that integrate clinical and digital data, ensuring seamless delivery of personalized services across multiple platforms while dri...

4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$103K - $209K *

Lead the development and execution of interconnected business product strategies, ensuring alignment across teams to enhance member experiences through innovative digital solutions and data-driven ins...

4 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$95K - $115K *

Engage in strategic marketing management for Vascular product lines, leading a high-performing team to enhance market presence and drive sales growth. Your expertise in market dynamics will guide effe...

Reposted 3 days ago

  •   Less than 5 years exp.  •   Healthcare

$174K - $279K *

Join a team that's shaping the future of semiconductor memory products by leading market strategies, driving product lifecycles, and fostering customer relationships across global markets to achieve m...

Today

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$275K - $315K *

Drive product vision and strategy for North American Digital business, balancing long-term goals with hands-on execution. Lead cross-functional teams to enhance customer experiences and expand into ad...

3 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$275K - $315K *

Transform the digital landscape by leading product strategy and execution for North America. Drive customer growth, enhance engagement, and innovate financial services while developing high-performing...

4 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$150K - $275K *

Lead the charge in transforming data capture processes into scalable, platform-native capabilities. Collaborate with teams to define product roadmaps and deliver innovative solutions that enhance oper...

6 days ago

  •   8 - 10 years exp.  •   Business Services

$140K - $185K *

Transform product management by leveraging AI to enhance customer experiences, drive retention, and shape the roadmap for our largest accounts. Collaborate with cross-functional teams to deliver impac...

2 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$140K - $185K *

Unlock your potential as a Senior Product Manager, driving innovation and customer success through AI integration. Collaborate with enterprise clients to shape product features that enhance retention...

2 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$112K - $193K *

Join a team that's driving cloud security innovation. Lead product strategy, enhance user experience, and ensure alignment across stakeholders while managing the product lifecycle and delivering impac...

Today

  •   Less than 5 years exp.  •   Healthcare

$108K - $130K *

Lead product strategy and execution for key initiatives, collaborating across teams to enhance customer experience. Drive insights and adapt strategies based on data, while mentoring junior PMs and en...

3 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$200K - $230K *

Grow your career with a dynamic role leading pricing and packaging strategies for a cutting-edge Cloud and AI software portfolio. Collaborate across teams to drive adoption, manage P&L, and execute gr...

5 days ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$110K - $130K *

Develop and execute product strategies for a dynamic TFL portfolio, driving growth through market analysis, cross-functional collaboration, and innovative product development. Lead initiatives from co...

Reposted 1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$179K - $305K *

Create and launch a global SME fleet program, driving product strategy and growth. Collaborate across regions to enhance Mastercard's fleet offerings, ensuring alignment with small business needs and...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$179K - $305K *

Launch your career by leading Mastercard's global SME fleet program, defining product strategy and value propositions. Collaborate across regions to enhance payment solutions for small businesses, dri...

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$125K - $150K *

Transform B2B marketing through strategic ABM leadership, driving pipeline and revenue by orchestrating multi-channel campaigns and leveraging intent data for optimal account engagement across various...

United StatesRemote

Reposted 4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Senior Director of Product Marketing do?question toggle

    A Senior Director of Product Marketing leads product positioning, messaging, market insights, go-to-market strategy, launches, and sales enablement. The role typically includes managing a team and partnering with product, sales, and executive leadership.

  • What qualifications are common for Senior Director, Product Marketing jobs?question toggle

    Employers often seek extensive product marketing experience, a track record of successful launches, strong strategic and analytical skills, cross-functional influence, and experience hiring or managing teams. Requirements vary by company and industry.

  • How much do Senior Director, Product Marketing jobs pay?question toggle

    Compensation varies based on factors such as company, location, industry, and scope of responsibility. Ladders focuses on vetted professional jobs paying $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Senior Director, Product Marketing jobs?question toggle

    You can browse Senior Director, Product Marketing listings on Ladders, which features vetted professional opportunities with compensation of $100,000 or more.