Senior Director, Product Marketing Jobs

Explore Senior Director, Product Marketing opportunities for experienced marketing leaders ready to shape product strategy, strengthen market positioning, and guide high-impact go-to-market execution. Ladders features vetted professional jobs paying $100,000 or more, including senior roles at companies seeking leaders who can connect customer insight, product value, and business growth.

What Does a Senior Director of Product Marketing Do?

Senior Directors of Product Marketing lead the strategy and teams responsible for bringing products to market. They translate customer needs and competitive intelligence into clear positioning, messaging, launch plans, and sales enablement. Working closely with product, sales, demand generation, and executive leaders, they help align product roadmaps with market opportunities and company goals.

Common Responsibilities

  • Set product marketing strategy, positioning, and messaging across product lines.
  • Lead market research, customer segmentation, and competitive analysis.
  • Develop go-to-market plans and oversee product launches and lifecycle programs.
  • Equip sales and customer-facing teams with compelling narratives and resources.
  • Build, mentor, and scale product marketing teams.
  • Measure marketing and launch performance, then use insights to improve results.

Qualifications Employers Often Seek

Employers commonly look for substantial product marketing experience, a record of leading successful launches, and demonstrated people-management skills. Strong candidates combine strategic thinking with clear communication, analytical ability, customer empathy, and the confidence to influence stakeholders across an organization. Experience in a specific industry, business model, or product category may also be preferred.

Find Senior Product Marketing Leadership Roles

Whether you specialize in enterprise software, consumer products, healthcare, or another market, Ladders can help you discover vetted senior opportunities with compensation of $100,000 or more. Browse Senior Director, Product Marketing jobs to find roles that match your leadership experience, industry knowledge, and career goals.

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$150K - $180K *

Lead the charge in transforming partner data operations and integrations, ensuring efficient case resolution and proactive partner enablement. Drive automation, establish standards, and foster a produ...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$135K - $160K *

Drive the product strategy for a shared platform that supports BI and AI teams, balancing development speed with platform health, while enhancing developer experiences through robust APIs and SDKs for...

Reposted 5 days ago

  •   5 - 7 years exp.  •   Information Technology

$135K - $175K *

Unlock insights to drive product strategy and user engagement through data analysis, forecasting, and collaboration with cross-functional teams. Your analytical expertise will shape key decisions and...

2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$135K - $175K *

Explore data-driven insights to enhance user growth and engagement. Collaborate with product teams to forecast metrics and drive strategic decisions, ensuring impactful analytics and operational excel...

2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$145K - $175K *

Shape the future of oncology marketing by leading strategic initiatives, driving product awareness, and executing comprehensive marketing strategies that align with business goals and enhance brand di...

2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$110K - $120K *

Unlock potential by driving customer acquisition and revenue growth through data-driven marketing strategies. Manage digital campaigns, optimize performance, and translate analytics into actionable in...

Today

  •   5 - 7 years exp.  •   Healthcare

$110K - $120K *

Lead the charge in driving customer acquisition and revenue growth through innovative digital marketing strategies. Utilize data analytics to optimize campaigns and enhance performance across multiple...

Today

  •   5 - 7 years exp.  •   Healthcare

$294K - $335K *

Take ownership of the Developer Telemetry initiative, leading data strategy and product management to enhance software development insights. Collaborate across teams to create impactful data products...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$269K - $307K *

Lead the charge in shaping developer telemetry strategies to enhance software development insights. Collaborate across teams to create data-driven solutions that optimize developer experience while en...

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $200K *

Unlock potential by transforming workflows and enhancing team capabilities through AI. Collaborate across departments to implement innovative solutions that streamline operations and drive sustained a...

CanadaRemote

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$170K - $200K *

Develop strategic partnerships with pharma clients by integrating data-driven solutions and technology, driving digital transformation and audience engagement to enhance HCP and patient outreach acros...

Reposted 4 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$167K - $185K *

Shape your career by leading innovative digital marketing solutions within the pharmaceutical industry, focusing on HCP and patient engagement through a customer-centric lens and collaborating closely...

San Diego, CARemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$150K - $170K *

Elevate your career by leading strategic demand generation initiatives. Drive multi-channel marketing campaigns, optimize customer onboarding, and enhance cross-sell strategies while collaborating wit...

Toronto, ONIn-Person

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $170K *

Join a team that's driving customer engagement through innovative multi-channel marketing strategies. Oversee campaign execution, optimize onboarding, and enhance cross-sell initiatives while collabor...

North York, ONIn-Person

1 week ago

  •   5 - 7 years exp.  •   Finance & Insurance

$196K - $245K *

Elevate brand presence by leading strategic communications and marketing initiatives. Collaborate with cross-functional teams to drive product adoption, enhance community engagement, and create compel...

3 weeks ago

  •   11 - 15 years exp.  •   Hospitality & Recreation

$160K - $190K *

Transform business operations by optimizing processes and systems, enhancing collaboration across services, and driving profitable growth. Partner with leaders to streamline operations, improve metric...

5 days ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$113K - $125K *

Drive product strategy and outcomes in a senior role, focusing on educational equity and data-driven impact. Collaborate with cross-functional teams to shape product direction, prioritize initiatives...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Information Technology

$192K - $278K *

Manage the product strategy and execution for innovative agentic applications, guiding cross-functional teams to transform legacy workflows into intelligent, AI-driven experiences that enhance decisio...

2 weeks ago

  •   8 - 10 years exp.  •   Enterprise Technology

$162K - $210K *

Unlock potential by driving sales strategies in Corporate Actions, collaborating across teams to exceed targets and foster client relationships in North America. Join a dynamic environment focused on...

3 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$150K - $200K *

Elevate marketing strategies by leading product marketing, full-funnel campaigns, co-marketing, and events. Drive pipeline growth and revenue through collaboration with cross-functional teams and hand...

Vancouver, BCIn-Person

2 days ago

  •   5 - 7 years exp.  •   Energy & Utilities

$169K - $219K *

Lead the charge in managing a high-performing team to drive customer success, retention, and growth within a dedicated portfolio. Oversee strategic initiatives, operational excellence, and executive p...

Toronto, ONIn-Person

4 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$72K - $119K *

Execute impactful marketing programs to drive demand and revenue growth. Collaborate with Sales and Marketing teams to create localized campaigns, analyze performance metrics, and enhance engagement s...

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Elevate customer marketing strategies by driving expansion and adoption initiatives for mid-market and enterprise clients. Collaborate cross-functionally to create impactful campaigns and leverage AI...

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Lead customer marketing initiatives to drive expansion and adoption within mid-market and enterprise accounts. Collaborate with cross-functional teams to develop data-driven campaigns and leverage AI...

Vancouver, BCRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$158K - $199K *

Lead the charge in driving the Carrot Ads platform, impacting strategic growth through collaboration across engineering, product, and external partnerships. Shape product direction while enhancing par...

United StatesRemote

Reposted 3 days ago

  •   5 - 7 years exp.  •   Consumer Technology

Frequently Asked Questions (FAQ)

  • What does a Senior Director of Product Marketing do?question toggle

    A Senior Director of Product Marketing leads product positioning, messaging, market insights, go-to-market strategy, launches, and sales enablement. The role typically includes managing a team and partnering with product, sales, and executive leadership.

  • What qualifications are common for Senior Director, Product Marketing jobs?question toggle

    Employers often seek extensive product marketing experience, a track record of successful launches, strong strategic and analytical skills, cross-functional influence, and experience hiring or managing teams. Requirements vary by company and industry.

  • How much do Senior Director, Product Marketing jobs pay?question toggle

    Compensation varies based on factors such as company, location, industry, and scope of responsibility. Ladders focuses on vetted professional jobs paying $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Senior Director, Product Marketing jobs?question toggle

    You can browse Senior Director, Product Marketing listings on Ladders, which features vetted professional opportunities with compensation of $100,000 or more.