Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.
Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.
Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.
Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.
Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.
$88K - $105K *
Join a team that's driving customer engagement and retention through innovative marketing programs. This role focuses on onboarding, expansion, and renewal efforts, collaborating cross-functionally to...
3 weeks ago
$170K - $190K *
Drive the growth of our executive community by building innovative channels and systems. Collaborate with leadership to leverage proprietary data, enhance engagement, and create impactful content that...
2 weeks ago
Product Marketing Manager, Healthcare
$76K - $127K *
Unlock growth by collaborating with cross-functional teams to drive market strategies, analyze data, and enhance customer engagement in the healthcare ecosystem. Contribute to impactful marketing init...
1 week ago
Product Marketing Manager, Prime & Markets
$140K - $164K *
Join us to shape the narrative for our Prime & Markets strategy, engaging globally with institutional clients. Own product-heavy go-to-market initiatives, drive cross-functional collaboration, and ele...
Reposted 4 weeks ago
Digital Marketing Channel Specialist
$70K - $99K *
Empower our digital marketing efforts by managing website updates, social media, and email campaigns. Analyze performance data to drive actionable insights, enhance engagement, and support organizatio...
2 weeks ago
Product Commercialization Manager
$91K - $121K *
Optimize the commercialization process by owning end-to-end management, collaborating across functions, and leveraging AI tools to enhance efficiency and scalability, ultimately driving data integrity...
Reposted 2 weeks ago
$120K - $130K *
Drive impactful content strategies and execution, leveraging AI to enhance brand voice and storytelling. Collaborate across teams to create engaging content that fuels demand and builds trust, all whi...
3 weeks ago
$110K - $130K *
Elevate the marketing strategy for the Smart Buildings Electrical Distribution NEMA business line in Latin America. Lead and coach the marketing team while driving profitable growth and ensuring align...
5 days ago
Product Manager - Sponsorships
$185K - $250K *
Lead the charge in shaping innovative sponsorship products, collaborating across teams to enhance advertiser and publisher experiences while driving growth in a scalable marketplace. Your hands-on app...
2 weeks ago
Senior Product Manager, Ad Formats
$158K - $199K *
Empower innovation in ad formats by leading cross-functional teams to create engaging user experiences. Drive growth for new advertisers while managing strategic partnerships and executing impactful p...
1 week ago
Senior Product Manager, Ad Formats
$165K - $174K *
Drive innovation in ad formats by managing cross-functional teams and partnerships. Shape user experiences that engage new advertisers and enhance revenue streams, while executing strategic initiative...
1 week ago
Director, Product Owner - Marketing Solutions
$140K - $165K *
Lead the charge in advancing marketing capabilities by translating business strategies into impactful product outcomes. Drive innovation across multiple channels, enhancing customer engagement and del...
4 days ago
Enterprise MarTech Program Manager
$120K - $130K *
Manage enterprise-wide MarTech programs, aligning cross-functional teams to drive B2C marketing initiatives. Translate business priorities into actionable plans, ensuring effective collaboration and m...
2 weeks ago
$150K - $175K *
Shape the future of healthcare by driving product marketing strategies, collaborating with cross-functional teams, and leading impactful sales enablement initiatives to enhance access to quality care...
1 week ago
Senior Staff Technical Go-to-Market (GTM) Product Marketing Manager, Access Security
$180K - $261K *
Elevate the product-to-field strategy for Enterprise Password Manager and Privileged Access. Collaborate with sales and product teams to drive growth through effective technical storytelling and enabl...
4 days ago
Global Product Marketing Manager - Video
$110K - $120K *
Help us drive innovation in video security by leading product marketing for our Silent Sentinel camera, focusing on federal and defense sectors. Collaborate with cross-functional teams to craft compel...
2 weeks ago
Senior Manager, Integrated Marketing
$114K - $129K *
Empower growth by crafting integrated marketing strategies that engage customers and drive demand. Collaborate with cross-functional teams to translate business priorities into actionable campaigns an...
3 days ago
Senior Product Marketing Manager
$120K - $145K *
Champion product marketing strategies in the cybersecurity sector, collaborating across teams to enhance product positioning, messaging, and customer engagement. Drive market presence through compelli...
2 weeks ago
$97K - $126K *
Transform marketing strategies by connecting buyer needs with sales execution. Lead integrated campaigns, enhance customer engagement, and drive growth through innovative go-to-market planning and col...
2 weeks ago
$91K - $120K *
Join a team that's redefining product marketing by leading go-to-market strategies and driving customer engagement. Collaborate across functions to translate product innovations into compelling value...
3 days ago
Senior Product Marketing Manager, Solutions Marketing
$125K - $150K *
Transform the solutions marketing landscape by crafting compelling narratives that drive enterprise outcomes. Collaborate across teams to showcase the value of innovative technology and build scalable...
Reposted 3 weeks ago
Field Marketing Specialist - US
$80K - $95K *
Champion the growth of North America Field Marketing efforts by coordinating events and campaigns, aligning marketing initiatives with revenue goals, and managing vendor relationships to optimize bran...
3 weeks ago
$135K - $200K *
Pioneer the future of eCommerce by owning product strategy and execution. Collaborate with cross-functional teams to leverage AI tools, drive innovation, and enhance client experiences in a fast-paced...
2 days ago
Sales Enablement Support Manager
$80K - $107K *
Join us to develop and manage educational resources that enhance Commercial readiness across clinical data solutions. Collaborate with cross-functional teams to translate complex information into acti...
6 days ago
Customer Marketing Manager, Retention & Advocacy
$95K - $115K *
Empower customer retention and advocacy by leading US-focused programs. Collaborate cross-functionally to enhance customer journeys, ensuring clear communication and value delivery while optimizing en...
4 days ago
What does a Product Marketing Specialist do?
A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.
What skills are important for Product Marketing Specialist jobs?
Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.
What qualifications do employers typically require?
Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.
How much do Product Marketing Specialist jobs pay?
Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.
Where can I find Product Marketing Specialist jobs?
You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.