Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$140K - $164K *

Join us to shape the narrative for our Prime & Markets strategy, engaging globally with institutional clients. Own product-heavy go-to-market initiatives, drive cross-functional collaboration, and ele...

United StatesRemote

Reposted 4 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$70K - $99K *

Empower our digital marketing efforts by managing website updates, social media, and email campaigns. Analyze performance data to drive actionable insights, enhance engagement, and support organizatio...

United StatesRemote

2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$91K - $121K *

Optimize the commercialization process by owning end-to-end management, collaborating across functions, and leveraging AI tools to enhance efficiency and scalability, ultimately driving data integrity...

United StatesRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$120K - $130K *

Drive impactful content strategies and execution, leveraging AI to enhance brand voice and storytelling. Collaborate across teams to create engaging content that fuels demand and builds trust, all whi...

Vancouver, BCRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$110K - $130K *

Elevate the marketing strategy for the Smart Buildings Electrical Distribution NEMA business line in Latin America. Lead and coach the marketing team while driving profitable growth and ensuring align...

RemoteRemote

5 days ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$185K - $250K *

Lead the charge in shaping innovative sponsorship products, collaborating across teams to enhance advertiser and publisher experiences while driving growth in a scalable marketplace. Your hands-on app...

New York, NYRemote

2 weeks ago

  •   8 - 10 years exp.  •   Media

$158K - $199K *

Empower innovation in ad formats by leading cross-functional teams to create engaging user experiences. Drive growth for new advertisers while managing strategic partnerships and executing impactful p...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

$165K - $174K *

Drive innovation in ad formats by managing cross-functional teams and partnerships. Shape user experiences that engage new advertisers and enhance revenue streams, while executing strategic initiative...

CanadaRemote

1 week ago

  •   Less than 5 years exp.  •   Consumer Technology

$140K - $165K *

Lead the charge in advancing marketing capabilities by translating business strategies into impactful product outcomes. Drive innovation across multiple channels, enhancing customer engagement and del...

Somerville, MARemote

4 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$120K - $130K *

Manage enterprise-wide MarTech programs, aligning cross-functional teams to drive B2C marketing initiatives. Translate business priorities into actionable plans, ensuring effective collaboration and m...

RemoteRemote

2 weeks ago

  •   Less than 5 years exp.  •   Business Services

$150K - $175K *

Shape the future of healthcare by driving product marketing strategies, collaborating with cross-functional teams, and leading impactful sales enablement initiatives to enhance access to quality care...

New York, NYRemote

1 week ago

  •   Less than 5 years exp.  •   Healthcare

$180K - $261K *

Elevate the product-to-field strategy for Enterprise Password Manager and Privileged Access. Collaborate with sales and product teams to drive growth through effective technical storytelling and enabl...

United StatesRemote

4 days ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $120K *

Help us drive innovation in video security by leading product marketing for our Silent Sentinel camera, focusing on federal and defense sectors. Collaborate with cross-functional teams to craft compel...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$114K - $129K *

Empower growth by crafting integrated marketing strategies that engage customers and drive demand. Collaborate with cross-functional teams to translate business priorities into actionable campaigns an...

New York, NYRemote

3 days ago

  •   5 - 7 years exp.  •   Media

$120K - $145K *

Champion product marketing strategies in the cybersecurity sector, collaborating across teams to enhance product positioning, messaging, and customer engagement. Drive market presence through compelli...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$97K - $126K *

Transform marketing strategies by connecting buyer needs with sales execution. Lead integrated campaigns, enhance customer engagement, and drive growth through innovative go-to-market planning and col...

RemoteRemote

2 weeks ago

  •   8 - 10 years exp.  •   Business Services

$91K - $120K *

Join a team that's redefining product marketing by leading go-to-market strategies and driving customer engagement. Collaborate across functions to translate product innovations into compelling value...

RemoteRemote

3 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$125K - $150K *

Transform the solutions marketing landscape by crafting compelling narratives that drive enterprise outcomes. Collaborate across teams to showcase the value of innovative technology and build scalable...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$80K - $95K *

Champion the growth of North America Field Marketing efforts by coordinating events and campaigns, aligning marketing initiatives with revenue goals, and managing vendor relationships to optimize bran...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$135K - $200K *

Pioneer the future of eCommerce by owning product strategy and execution. Collaborate with cross-functional teams to leverage AI tools, drive innovation, and enhance client experiences in a fast-paced...

United StatesRemote

2 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $107K *

Join us to develop and manage educational resources that enhance Commercial readiness across clinical data solutions. Collaborate with cross-functional teams to translate complex information into acti...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Healthcare

$95K - $115K *

Empower customer retention and advocacy by leading US-focused programs. Collaborate cross-functionally to enhance customer journeys, ensuring clear communication and value delivery while optimizing en...

RemoteRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$105K - $120K *

Champion user engagement by defining lifecycle journeys, optimizing HubSpot workflows, and driving retention strategies. Collaborate across teams to enhance user experiences and measure success throug...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$150K - $170K *

Champion the success of US merchants by driving Policy Protect sales, addressing policy abuse, and delivering compelling demos. Collaborate with Account Executives to build business cases and enhance...

New York, NYRemote

2 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$93K - $128K *

Champion customer engagement and advocacy programs to enhance retention and brand credibility. Build and nurture a vibrant online community while executing impactful marketing initiatives that amplify...

United StatesRemote

5 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.