Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$102K - $193K *

Elevate your career by leading a dynamic sales team, driving growth through strategic partnerships, and executing innovative healthcare solutions while achieving personal and team sales goals in a col...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Healthcare

$110K - $130K *

Drive growth by leading sales efforts with CPG and food & beverage companies. Own the full sales cycle, build relationships with key stakeholders, and expand accounts while collaborating with marketin...

RemoteRemote

4 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$80K - $95K *

Drive innovation by bridging Support and Engineering teams, analyzing complex client issues, and ensuring effective resolutions. Own escalations from start to finish, enhancing collaboration and deliv...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$149K - $223K *

Lead a high-performing R&D team to drive innovative index research and design, ensuring timely delivery of complex projects while fostering collaboration and technical excellence across functional par...

RemoteRemote

2 days ago

  •   8 - 10 years exp.  •   Finance & Insurance

$288K - $424K *

Lead a high-performing sales team to drive enterprise growth and expand our platform footprint. Collaborate cross-functionally to shape market strategies and deliver exceptional outcomes for large org...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$105K - $135K *

Transform product vision into reality by driving execution and collaboration across teams. Leverage data and AI to enhance risk data accessibility, ensuring customers can act swiftly and confidently o...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$165K - $195K *

Drive brand consistency and optimize web properties by leading a team and agency partners. Enhance SEO/AEO visibility, manage design workflows, and collaborate across departments to ensure a cohesive...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$95K - $115K *

Transform customer experiences by guiding insureds through onboarding and telematics activation. Drive value as a trusted advisor, ensuring seamless service and continuous improvement in a fast-paced...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Finance & Insurance

$80K - $155K *

Lead the strategic management of a diverse property portfolio, enhancing site performance and revenue through effective negotiations and cross-functional collaboration. Drive initiatives that maximize...

Bentonville, ARRemote

6 days ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$99K - $145K *

Unlock your potential by leading self-service retail media operations, driving innovative strategies, and ensuring operational excellence. Collaborate across teams to enhance campaign performance and...

Texas, USRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$100K - $120K *

Drive customer success by leading implementation journeys for multiple accounts. Own timelines, enhance onboarding experiences, and facilitate client transitions while ensuring high-quality outcomes a...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$220K - $250K *

Unlock potential by driving strategic partner relationships and collaborating across teams to enhance solution development, enabling partners to achieve measurable outcomes while promoting business gr...

United StatesRemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$145K - $300K *

Lead cross-functional teams to drive ML/AI initiatives, ensuring alignment and execution of strategic goals. Collaborate with senior leaders to transform ambitious strategies into actionable plans, me...

San Francisco, CARemote

1 week ago

  •   8 - 10 years exp.  •   Consumer Technology

$90K - $110K *

Drive revenue growth by executing strategic sales initiatives within your territory, focusing on RF-SMART products for NetSuite users. Collaborate with partners and leverage relationships to identify...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$80K - $95K *

Champion growth in smart manufacturing by managing key accounts, driving sales, and fostering relationships within the Industry 4.0 ecosystem. Leverage technical expertise to support IIoT adoption and...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Drive targeted ABM strategies across diverse verticals, enhancing engagement and revenue growth through personalized, data-driven marketing programs. Collaborate with sales and industry leaders to opt...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$110K - $130K *

Manage the end-to-end delivery of network deployment projects across multiple sites, ensuring timely execution and coordination among field teams, vendors, and engineering functions in a fast-paced en...

CanadaRemote

Today

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$110K - $130K *

Pioneer operational excellence by driving staffing visibility and standardized planning across diverse content teams. Collaborate with stakeholders to enhance resource management and optimize project...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Food & Beverages

$119K - $150K *

Lead transformative design initiatives in complex environments, driving impactful solutions through collaboration with cross-functional teams. Embrace AI tools to enhance workflows and deliver user-ce...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$124K - $206K *

Drive the end-to-end revenue marketing strategy to enhance pipeline growth, accelerate revenue, and strengthen market positioning. Lead a cross-functional team to optimize performance and scale impact...

RemoteRemote

1 week ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$100K - $120K *

Unlock potential by driving new client acquisition in healthcare technology. Manage the full sales lifecycle, build relationships, and leverage AI tools to exceed performance goals in a fast-paced, re...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$110K - $220K *

Elevate your career by leading complex programs that enhance secure operations. Collaborate with cross-functional teams to drive strategic initiatives, ensuring high-quality delivery and operational e...

Bentonville, ARRemote

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $220K *

Join a dynamic team where you'll lead complex technical programs, align cross-functional goals, and drive operational excellence. Bring your skills in program management, system design, and stakeholde...

Bentonville, ARRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Champion business growth by driving market development in healthcare. Build relationships, achieve sales objectives, and influence cross-functional teams to deliver customer-centric solutions while ma...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$88K - $105K *

Drive the execution of influencer marketing strategies, managing relationships with creators and overseeing performance metrics to maximize ROI. Lead a team while collaborating with cross-functional p...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.