Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$80K - $95K *

Champion growth in smart manufacturing by managing key accounts, driving sales, and fostering relationships within the Industry 4.0 ecosystem. Leverage technical expertise to support IIoT adoption and...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Drive targeted ABM strategies across diverse verticals, enhancing engagement and revenue growth through personalized, data-driven marketing programs. Collaborate with sales and industry leaders to opt...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Business Services

$110K - $130K *

Manage the end-to-end delivery of network deployment projects across multiple sites, ensuring timely execution and coordination among field teams, vendors, and engineering functions in a fast-paced en...

CanadaRemote

Today

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$110K - $130K *

Pioneer operational excellence by driving staffing visibility and standardized planning across diverse content teams. Collaborate with stakeholders to enhance resource management and optimize project...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Food & Beverages

$119K - $150K *

Lead transformative design initiatives in complex environments, driving impactful solutions through collaboration with cross-functional teams. Embrace AI tools to enhance workflows and deliver user-ce...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$124K - $206K *

Drive the end-to-end revenue marketing strategy to enhance pipeline growth, accelerate revenue, and strengthen market positioning. Lead a cross-functional team to optimize performance and scale impact...

RemoteRemote

1 week ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$100K - $120K *

Unlock potential by driving new client acquisition in healthcare technology. Manage the full sales lifecycle, build relationships, and leverage AI tools to exceed performance goals in a fast-paced, re...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Aerospace & Defense

$110K - $220K *

Elevate your career by leading complex programs that enhance secure operations. Collaborate with cross-functional teams to drive strategic initiatives, ensuring high-quality delivery and operational e...

Bentonville, ARRemote

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $220K *

Join a dynamic team where you'll lead complex technical programs, align cross-functional goals, and drive operational excellence. Bring your skills in program management, system design, and stakeholde...

Bentonville, ARRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$110K - $130K *

Champion business growth by driving market development in healthcare. Build relationships, achieve sales objectives, and influence cross-functional teams to deliver customer-centric solutions while ma...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$88K - $105K *

Drive the execution of influencer marketing strategies, managing relationships with creators and overseeing performance metrics to maximize ROI. Lead a team while collaborating with cross-functional p...

United StatesRemote

3 days ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$130K - $163K *

Accelerate progress at expanding our portfolio by driving revenue and managing private label accounts while collaborating with cross-functional teams to create innovative, customer-centric solutions t...

United StatesRemote

Reposted 2 weeks ago

  •   5 - 7 years exp.  •   Food & Beverages

$150K - $180K *

Drive product strategy and execution for a critical portfolio area, leading cross-functional teams to transform user insights into impactful software solutions while mentoring others and shaping platf...

United StatesRemote

Today

  •   8 - 10 years exp.  •   Consumer Technology

$150K - $220K *

Unlock your potential by managing the full sales cycle, from prospecting to closing, while fostering lasting client relationships and exceeding sales goals in a fast-paced environment...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Transportation

$183K - $289K *

Drive innovative product design by shaping user experiences across complex engineering data. Collaborate closely with leaders and cross-functional teams to enhance product strategy, customer insights...

Magna, UTRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$90K - $300K *

Champion market growth by leading a high-performing field sales team. Build strong dealer partnerships and drive sales strategies while mentoring talent. Collaborate with internal teams for seamless e...

Houston, TXRemote

3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$193K - $290K *

Accelerate growth by managing and expanding pharmaceutical accounts, driving adoption of MarketScan solutions, and fostering executive relationships to meet evolving client needs and achieve long-term...

United StatesRemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$75K - $95K *

Empower customer success through strategic account management and relationship building. Collaborate closely with clients to ensure satisfaction and retention, while driving revenue and addressing uni...

United StatesRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$98K - $115K *

Shape the future of talent acquisition by developing strategic recruitment plans, sourcing top candidates, and partnering with hiring managers to enhance the hiring process, ensuring a positive candid...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$157K - $182K *

Innovate your career by leveraging deep industry expertise to guide clients in strategic technology implementation and solution development, while building lasting relationships and driving impactful...

Illinois, USRemote

4 weeks ago

  •   11 - 15 years exp.  •   Information Technology

$144K - $184K *

Engage with major regional accounts to drive strategy and new business growth. Build executive relationships, manage account satisfaction, and leverage Gartner's sales methodology to achieve quota and...

RemoteRemote

Reposted 1 week ago

  •   8 - 10 years exp.  •   Business Services

$144K - $184K *

Join a team that's driving strategic growth by managing key accounts, fostering executive relationships, and delivering tailored solutions to enhance client satisfaction and retention while achieving...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Business Services

$150K - $180K *

Lead strategic initiatives for high-value accounts, driving new business growth by leveraging deep client relationships and insights. Master internal methodologies to enhance customer satisfaction, re...

Alberta, CARemote

3 weeks ago

  •   8 - 10 years exp.  •   Business Services

$131K - $150K *

Drive customer growth and relationship success with key accounts across multiple territories. Develop strategic account plans and provide valuable insights to guide market positioning and profitabilit...

United StatesRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$150K - $180K *

Lead the charge in transforming partner data operations and integrations, ensuring efficient case resolution and proactive partner enablement. Drive automation, establish standards, and foster a produ...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.