Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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$95K - $115K *

Lead the charge in optimizing paid social strategies for eCommerce clients while managing multiple platforms. Drive performance growth with actionable insights, testing strategies, and ensure strong a...

United StatesRemote

Reposted 1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$150K - $180K *

Accelerate your career by leading CRM product management, shaping the roadmap for Salesforce solutions, and driving innovation in AI integration while collaborating with cross-functional teams to enha...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Information Technology

$110K - $130K *

Partner with us to design and deliver innovative technical solutions that drive customer success in AI, collaborating with cross-functional teams to enhance our products and sales strategies in a dyna...

San Francisco, CARemote

Reposted yesterday

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$105K - $155K *

Join a dynamic team to drive sales growth in the OEM market, managing customer relationships and leading technical projects from inception to completion while maximizing business opportunities and ens...

Richmond, VARemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$110K - $130K *

Lead the charge in designing impactful product experiences from concept to delivery. Collaborate with cross-functional teams to create user-friendly, AI-enhanced solutions that drive efficiency in ins...

CanadaRemote

2 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$105K - $155K *

Transform the OEM market by driving sales growth and managing key customer relationships. Lead technical projects from inception to completion while collaborating with cross-functional teams to ensure...

Newark, NJRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$105K - $155K *

Drive new business growth by engaging OEM customers, managing projects, and negotiating contracts. Leverage your expertise in industrial automation to maximize sales and foster strong relationships in...

Columbus, OHRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$105K - $155K *

Unlock potential by driving sales growth in the OEM market. Engage with customers, lead development projects, and negotiate contracts to establish strong relationships. Analyze data to forecast sales...

Indianapolis, INRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$105K - $155K *

Engage with OEM customers to drive sales growth and manage technical projects from inception to completion. Utilize your expertise in industrial automation to negotiate contracts and foster strong rel...

Baltimore, MDRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$100K - $120K *

Champion integrated commerce media strategies across diverse accounts, leading a talented team to deliver high-quality results. Drive innovation in planning, optimization, and client communication whi...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Media

$132K - $181K *

Drive the development of an innovative Excel plugin, integrating AI-driven market intelligence for financial professionals. Collaborate with teams to optimize performance and enhance user experience...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$132K - $181K *

Join a team that's redefining financial technology by integrating AI into Excel. You'll develop a powerful plugin that enhances decision-making for financial professionals, ensuring seamless performan...

CanadaRemote

3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$151K - $180K *

Empower strategic sales initiatives by partnering with leadership to analyze data, develop go-to-market plays, and drive operational excellence across teams. Lead analytics and reporting to enhance pe...

United StatesRemote

5 days ago

  •   5 - 7 years exp.  •   Information Technology

$156K - $257K *

Join a team that inspires innovation and empowers technical talent in transforming data strategies. Lead high-performing Systems Engineers to create impactful storage solutions for enterprise clients...

RemoteRemote

1 month ago

  •   5 - 7 years exp.  •   Information Technology

$92K - $112K *

Drive organic visibility improvements for clients through strategic SEO recommendations, analysis, and collaboration across media planning and analytics to achieve impactful results in the pharmaceuti...

CanadaRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$106K - $151K *

Grow your career with a dynamic team focused on delivering IoT solutions to small and medium businesses. Engage in end-to-end customer engagements, driving impactful sensor data insights while managin...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$110K - $130K *

Elevate your career by architecting a cutting-edge digital growth engine. Drive enterprise lead generation through innovative strategies, leveraging AI and data analytics to optimize performance and m...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $140K *

Drive vendor partnerships and product strategy for material handling solutions, ensuring seamless integration of multi-vendor systems. Collaborate across teams to enhance product offerings and maintai...

Cincinnati, OHRemote

1 week ago

  •   5 - 7 years exp.  •   Manufacturing & Automotive

$156K - $312K *

Elevate communication strategies across multiple platforms, shaping narratives for a dynamic advertising business. Lead initiatives that enhance customer experiences and engage stakeholders, driving s...

Hoboken, NJRemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Retail & Consumer Goods

$90K - $150K *

Join a team that's dedicated to ensuring software quality by developing and executing comprehensive tests. Collaborate with peers to enhance testing methodologies and mentor teammates in a dynamic and...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$88K - $105K *

Join our team to lead digital marketing initiatives, driving brand awareness and engagement through innovative strategies in social media and paid media, while collaborating with cross-functional team...

RemoteRemote

3 weeks ago

  •   5 - 7 years exp.  •   Aerospace & Defense

$240K - $330K *

Unlock potential by leading a global enablement team to develop and implement a comprehensive strategy that enhances sales effectiveness and drives revenue growth across all customer-facing roles...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Information Technology

$212K - $222K *

Champion client success as you lead Aera solution deployments, building trusted relationships with executives to drive value and Decision Intelligence roadmaps while managing project delivery and fost...

United StatesRemote

1 month ago

  •   11 - 15 years exp.  •   Information Technology

$79K - $99K *

Join a team that's dedicated to driving sales growth through innovative solutions and strong customer relationships. Leverage your engineering expertise to meet client needs and enhance product offeri...

Cleveland, OHRemote

3 weeks ago

  •   Less than 5 years exp.  •   Energy & Utilities

$105K - $160K *

Unlock potential by driving growth in industrial software and PLC solutions. Shape market strategies, build customer relationships, and collaborate with sales teams to enhance market penetration and a...

Round Rock, TXRemote

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.