Product Marketing Specialist Jobs

Find Product Marketing Specialist opportunities with employers seeking professionals who can connect customer needs, product value, and business growth. These roles help shape how products are positioned, launched, and understood in the market. Ladders features vetted professional jobs paying $100,000 or more, including opportunities for experienced product marketing talent.

What Does a Product Marketing Specialist Do?

Product Marketing Specialists translate product capabilities into compelling customer-facing messages. They research audiences and competitors, develop positioning and messaging, support go-to-market plans, and collaborate with product, sales, marketing, and customer success teams. Depending on the organization, the role may also involve launch coordination, sales enablement, campaign planning, and performance analysis.

Common Skills and Qualifications

Employers often seek strong writing and communication skills, analytical thinking, market research experience, and the ability to manage cross-functional projects. Familiarity with product launches, customer segmentation, competitive analysis, messaging frameworks, and marketing analytics can be valuable. Requirements vary by company, industry, and level of responsibility.

Where Product Marketing Specialists Work

Product marketing professionals work across industries, including technology, software, healthcare, financial services, and consumer products. Some focus on a particular product line or customer segment, while others support broader portfolios or global markets. Roles may be based in an office, remote, or hybrid, depending on the employer.

Explore Product Marketing Specialist Careers

Browse current Product Marketing Specialist openings to compare responsibilities, qualifications, and work arrangements. Ladders focuses on vetted professional opportunities paying $100,000 or more, helping experienced candidates discover roles that align with their expertise and career goals.

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1
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$262K - $412K *

Engage with us to redefine market strategies and elevate Thrive's positioning. Lead product marketing, competitive intelligence, and commercial enablement to ensure our innovative solutions resonate w...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$92K - $160K *

Engineer comprehensive underwriting strategies for complex financial cases. Lead initiatives, mentor junior staff, and ensure compliance with guidelines while fostering strong relationships within a d...

RemoteRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$160K - $175K *

Lead strategic initiatives to enhance customer success for high-value enterprise accounts, fostering long-lasting partnerships, driving engagement, and optimizing retention while managing a high-perfo...

United StatesRemote

Reposted 3 weeks ago

  •   5 - 7 years exp.  •   Consumer Technology

$83K - $110K *

Manage the procurement lifecycle by partnering with stakeholders to develop sourcing strategies, negotiate with vendors, and oversee supplier relationships, driving strategic procurement practices in...

RemoteRemote

3 weeks ago

  •   Less than 5 years exp.  •   Finance & Insurance

$107K - $188K *

Unlock potential by managing high-profile accounts and driving sales growth through strategic planning and complex negotiations. Leverage your expertise to develop tailored solutions and exceed revenu...

RemoteRemote

2 weeks ago

  •   5 - 7 years exp.  •   Retail & Consumer Goods

$107K - $188K *

Champion growth by managing high-profile accounts and driving strategic sales initiatives. Leverage your expertise in complex negotiations and account management to exceed revenue targets and deliver...

RemoteRemote

3 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$89K - $157K *

Unlock potential by leading high-stakes sales strategies for major accounts. Drive growth through complex negotiations and relationship management, leveraging market insights to achieve revenue target...

RemoteRemote

3 weeks ago

  •   Less than 5 years exp.  •   Retail & Consumer Goods

$120K - $150K *

Shape the future of media insights by leading commercial strategy and sales efforts in the Mid-Market & SMB segments. Drive revenue growth, build strategic partnerships, and transform sales approaches...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$90K - $110K *

Empower client success through strategic Paid Media management, overseeing multiple accounts, optimizing campaigns, and driving results for enterprise SaaS businesses while fostering strong client rel...

RemoteRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$90K - $110K *

Elevate your career by managing procurement packages for large-scale projects. Collaborate with cross-functional teams to ensure effective contract execution and commercial oversight, driving successf...

Boise, IDRemote

1 week ago

  •   8 - 10 years exp.  •   Energy & Utilities

$235K - $265K *

Champion national security solutions by leading pursuit pipelines, managing cross-functional teams, and fostering key relationships. Drive compliance and innovation in product submissions while levera...

Columbia, MDRemote

6 days ago

  •   5 - 7 years exp.  •   Information Technology

$185K - $256K *

Join a team that's redefining CMC strategies in life sciences. You'll engage with industry leaders, drive software adoption, and shape market narratives to enhance product lifecycle management and ope...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Pharmaceuticals & Biotech

$100K - $120K *

Accelerate progress at key aerospace and defense accounts by driving strategic initiatives, fostering relationships, and executing effective territory plans to enhance customer partnerships and revenu...

RemoteRemote

1 week ago

  •   Less than 5 years exp.  •   Manufacturing & Automotive

$95K - $105K *

Transform customer relationships and drive revenue growth in the Greater NYC market through strategic account-based marketing initiatives, leveraging HubSpot and Salesforce to enhance engagement and e...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$223K - $317K *

Drive the evolution of a robust Fulfillment platform, shaping architecture and strategy while mentoring teams. Lead modernization efforts to enhance scalability, reliability, and performance, ensuring...

RemoteRemote

6 days ago

  •   8 - 10 years exp.  •   Information Technology

$131K - $182K *

Empower revenue teams by leading a dynamic group of Revenue Enablement Managers. Drive ongoing performance through strategic coaching, hands-on training, and AI-first initiatives, ensuring alignment a...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Enterprise Technology

$129K - $152K *

Shape the future of customer engagement by leading our Lifecycle Marketing team, driving strategy and execution from activation to renewal, ensuring a seamless journey and maximizing customer success...

CanadaRemote

Reposted today

  •   8 - 10 years exp.  •   Business Services

$120K - $130K *

Elevate cross-functional collaboration by managing complex initiatives, ensuring readiness, and driving execution visibility. Foster alignment among teams to achieve business outcomes with predictabil...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$110K - $130K *

Lead strategic partnerships by engaging with crypto/AI builders, building a robust pipeline through outreach and relationship-building, and closing complex deals to position us as the preferred securi...

New York City, NYRemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$100K - $112K *

Champion growth by driving sales success in the mid-market security sector, leveraging strong pipeline generation strategies and fostering lasting client relationships to deliver an exceptional custom...

United StatesRemote

Reposted 3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$115K - $186K *

Lead the charge in managing complex projects within the credit card sector, ensuring alignment with enterprise strategies. Provide direction and coaching to teams while collaborating with stakeholders...

Mount Laurel, NJRemote

Yesterday

  •   8 - 10 years exp.  •   Finance & Insurance

$50K - $150K *

Transform client relationships by leveraging digital solutions to drive revenue growth. Engage in consultative sales, develop strategic partnerships, and utilize industry insights to maximize account...

Chicago, ILRemote

1 week ago

  •   Less than 5 years exp.  •   Media

$50K - $150K *

Transform client relationships by leveraging digital solutions, driving revenue growth through strategic consultative sales, and fostering long-term partnerships. Engage with clients to understand the...

Houston, TXRemote

1 week ago

  •   Less than 5 years exp.  •   Media

$149K - $202K *

Lead the transformation and execution of AI marketing capabilities, collaborating with cross-functional teams to design data-driven workflows, product strategies, and measurable outcomes that optimize...

Los Angeles, CARemote

3 weeks ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$125K - $150K *

Unlock potential by driving renewals and expansion within top-tier enterprise accounts. This senior role demands strategic navigation of complex organizations, fostering executive relationships, and l...

New York, NYRemote

5 days ago

  •   5 - 7 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Product Marketing Specialist do?question toggle

    A Product Marketing Specialist helps define a product’s audience, positioning, and messaging, then supports go-to-market plans, launches, sales enablement, and marketing performance analysis.

  • What skills are important for Product Marketing Specialist jobs?question toggle

    Commonly valued skills include clear writing, market and customer research, competitive analysis, strategic messaging, project management, cross-functional collaboration, and data-informed decision-making.

  • What qualifications do employers typically require?question toggle

    Qualifications vary, but employers may look for relevant marketing experience, a degree or equivalent professional background, and experience with product positioning, launches, research, or campaign execution.

  • How much do Product Marketing Specialist jobs pay?question toggle

    Compensation varies by employer, location, industry, and experience. Ladders features vetted professional jobs that pay $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Product Marketing Specialist jobs?question toggle

    You can browse Product Marketing Specialist listings on Ladders and filter opportunities based on factors such as location and work arrangement when those details are available.